It was all book marketing, all day Sunday, on our first at-sea day, during the fourth annual Publishing at Sea cruise for authors. 8 a.m. Here are the three best take-aways from each of our our five speakers. Judith Briles — Your “About Me” Tip 1: Always enhance your 15-second pitch with numbers. Don’t just say you’ve coached… Read More
Publicity Blog
Day 1: We Welcome Our Authors on #PublishingatSea
There’s so much to see and do on the fourth annual Publishing at Sea cruise, that I’m giving a quick rundown of the previous day, sharing with you highlights of what we saw, learned and ate. You’ll see some of the best tips from our 18 hours of class time. And I’ll include fun tidbits,… Read More
6 Tips for Dealing with Publicity Stress and the PR Grind
By Peggy Sealfon Promoting yourself can be challenging. But you can take several clear—and simple—steps to streamline the process and keep stress at bay. I used to own an advertising agency and, more recently, have become a life coach, author and publisher, so I’ve distilled advice into these six doable tips. 1. Create a simple… Read More
Insurance Agent Uses Restaurant Gift Cards to Pull Leads
One of the best ways to get people in the door for your service-based business is to partner with another local small business and promote each other. For Wisconsin insurance agent Matt Nelson of American Advantage Insurance – Nelson Agency Inc., the key to generating leads galore is offering a $20 gift certificate to The Pasta… Read More
Fake News
The award-winning, weekly PodcastOne hit series “Up Close and Far Out with Michael Harrison” kicks off 2017 with an engaging discussion about fake news with Columbia Journalism Review (CJR) staff writer and senior Delacorte fellow, David Uberti. Uberti recently penned an article in CJR titled, The Real History of Fake News. It traces the long-standing… Read More
Help This Hound, a 15-year-old, Promote His Creative Videos
I can’t remember the last time I received a plea for help from a creative 15-year-old who shows so much potential that I couldn’t bear to let him slip away. He’s Sean Nguyen, who lives in the Bay area and wants ideas on how to promote his clever YouTube channel that includes 53 videos. A few poke… Read More
Authors: Use My Publicity Templates
Struggling to sell more books? Or not sure how to launch the book that’s almost ready? Joan Stewart developed these Groundbreaking Book Publicity Templates that will shave months off the chore of building your brand, attracting attention and selling your books. Professional Books Need a Professional Looking Media Kit – Learn More The Most Important… Read More
How to publish an ebook on Amazon: Must-know facts
The tremendous proliferation of ebooks has opened up opportunities for self-published as well as traditionally published authors. And as Amazon is the major online book retailer, at least in the U.S., you’ll want your ebooks on Amazon. Here is the good news: Amazon makes this relatively easy to do. Here is the bad news: It… Read More
5 top things to consider before you write and self-publish a book and why publicists should care
1. Why are you writing a book/ebook? If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing. To promote your expertise you will probably want the widest… Read More
Dog Tweets–Facebook: Are the good times really over for good?
Here are my top 10 tweets from this past week, great for retweeeting. If you missed these, follow me on Twitter. Facebook: Are the good times really over for good?http://ow.ly/goF1I Great explanation of Google AuthorRank. If you write anything online, read this. http://ow.ly/gpl84 9 mistakes you’re making on LinkedIn http://ow.ly/gpsSI How guest posting propelled one… Read More