It was all book marketing, all day Sunday, on our first at-sea day, during the fourth annual Publishing at Sea cruise for authors. 8 a.m. Here are the three best take-aways from each of our our five speakers. Judith Briles — Your “About Me” Tip 1: Always enhance your 15-second pitch with numbers. Don’t just say you’ve coached… Read More
Publicity Blog
Day 1: We Welcome Our Authors on #PublishingatSea
There’s so much to see and do on the fourth annual Publishing at Sea cruise, that I’m giving a quick rundown of the previous day, sharing with you highlights of what we saw, learned and ate. You’ll see some of the best tips from our 18 hours of class time. And I’ll include fun tidbits,… Read More
6 Tips for Dealing with Publicity Stress and the PR Grind
By Peggy Sealfon Promoting yourself can be challenging. But you can take several clear—and simple—steps to streamline the process and keep stress at bay. I used to own an advertising agency and, more recently, have become a life coach, author and publisher, so I’ve distilled advice into these six doable tips. 1. Create a simple… Read More
Insurance Agent Uses Restaurant Gift Cards to Pull Leads
One of the best ways to get people in the door for your service-based business is to partner with another local small business and promote each other. For Wisconsin insurance agent Matt Nelson of American Advantage Insurance – Nelson Agency Inc., the key to generating leads galore is offering a $20 gift certificate to The Pasta… Read More
Fake News
The award-winning, weekly PodcastOne hit series “Up Close and Far Out with Michael Harrison” kicks off 2017 with an engaging discussion about fake news with Columbia Journalism Review (CJR) staff writer and senior Delacorte fellow, David Uberti. Uberti recently penned an article in CJR titled, The Real History of Fake News. It traces the long-standing… Read More
Today: How to Sell Books to Gift Shops & Indie Bookstores
Every time I visit Denver, I hear people yacking about The Tattered Cover. Wait. Let me rephrase that. I don’t even have to visit Denver. I see the name of that independent bookstore online more than any of the other 2,000+ independent bookstores in the United States. Like many indie stores, The Tattered Cover has a… Read More
PR Writing Tip: 200 Powerful Words to Use Instead of ‘Good’
If you want to add sizzle to your PR materials, or anything you write, start by eliminating lazy words. A word I catch myself using, especially when I’m in a hurry, is “good.” Thanks to Custom-Writing.org, which writes academic papers, for a helpful infographic of 200 Powerful Words to Use instead. The photo above shows… Read More
Create Content, Pitch Stories on Dealing with Election Stress
When I complained to my sister that I’ve had trouble sleeping for the last few weeks, she said almost all her Baby Boomer friends at a neighborhood party the night before reported the same problem. But it isn’t just a lack of sleep. People can’t concentrate at work. Parents are yelling at their kids. My… Read More
Free Training Today: How to Create a Killer Author Media Kit
If you’re launching a book, or if your book has been out awhile, you need a media kit. It’s the primary marketing piece that includes a variety of items that will make it easy for people to promote your book. Those don’t only include journalists. They include bloggers, meeting planners, your social media friends and… Read More
New Book Helps Avoid Expensive Book Publishing Mistakes
What are the worst mistakes authors make when publishing their books? Don’t get book shepherd Judith Briles started. She’ll go on forever. Instead, get her new book, “How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos” and read it, even if you’re just thinking of writing a book. The earlier you learn about all the… Read More