Publicity Hound Karen Pierce Gonzalez responded to last week’s item about the St. Louis politician who tried to embarrass a TV investigative reporter by answering the reporter’s question with comments about the reporter’s relationship with Jesus. He ended up embarrassing only himself. If you missed it, it’s the first item here: http://tinyurl.com/2uaubg Karen, who worked… Read More
Publicity Blog
How are you generating publicity from the primaries?
How are Publicity Hounds generating publicity by piggybacking onto the presidential primaries? Bloggers, how are you tying into the campaign to pull traffic to your blog? Speech coaches, are you critiquing the candidate debates? Leadership experts, are you commenting on Barack Obama’s appeal? Did Hillary Clinton lose or gain points when she almost cried this… Read More
Personal trainer for Boomers needs promotion ideas
Darcy Silvers of Bristol, Pennsylvania writes: “A friend of mine in Mount Laurel, New Jersey, near Philadelphia, is making a midlife career change from the corporate world to starting his own personal training business. “He has traveled the world in his previous jobs, including numerous Third World countries, and is using his insight into the human condition… Read More
Google reporters, bloggers before pitching
Online PR and social media expert BL Ochman reminds us to Google reporters and bloggers whom we’re targeting with pitches and press releases, so we’ll know if they’ve covered our competitors. Her eight-question quiz for PR people is a dandy. It includes a question I can’t ever remember anyone asking: Are you reading your competitors’ press releases? If not, start. Subscribe… Read More
Ditch the Shovels, Scissors & Checks
This week’s edition of my local weekly newspaper had another one of those ghastly ground-breaking photos. You know what it looks like because you’ve seen hundreds of them. Four guys wearing business suits and hard hats are posing, each with their foot on a shovel, looking very uncomfortable and out of place. These photos belong… Read More
Embarrassing a reporter during an interview can backfire
When you’re doing a media interview and the reporter asks you a question you’d rather not answer, never say “no comment.” The only thing that’s worse than that response is trying to embarrass the reporter by asking an unrelated question so preposterous that it’s designed to throw him off guard. People who do that usually end up… Read More
Dirty hotel glasses story on D.C. radio show today
Thanks to Publicity Hound Natasha Henry, a writer for the Tower Federal Credit Union in Laurel, Maryland, for letting me know that the story on dirty hotel glasses, which I wrote about several weeks ago, was featured this morning on “The Steve Harvey Morning Show” on 96.3 WHUR-FM in Washington, D.C. “It’s interesting to see how fast this story is getting… Read More
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‘Feeding Pets of the Homeless’ needs publicity ideas
Genevieve Frederick of Carson City, Nevada writes: “I am the executive director of Feeding Pets of the Homeless, an organization that helps to feed pets of the homeless and disadvantaged in cities across the country. “We enroll members who collect pet food and partner with a food bank that distributes the pet food to those… Read More
Hollywood bad girls provide pitching opps galore
Piggybacking onto celebrity news and gossip is one of the best ways to generate publicity for your own expertise. Commenting on Britney Spears’ lousy parenting skills, her mother’s apparent absence of parenting skills, or celebs bouncing in and out of rehab has never been easier. The article “Rise of the Hollywood Bad Girl” at GlobeandMail.com explains what’s behind… Read More