Here’s a great tip for getting some face time with journalists, courtesy of Mitch Davis of Expertclick: The Online Yearbook of Experts. He’ll be at American Society of Journalists and Authors 2008 Writers Conference in New York, April 11-13. It’s a perfect venue to meet influential editors and writers. Set up near Mitch’s table and he’ll give you advice on… Read More
Publicity Blog
Ali Brown’s 2008 ‘Blueprint-in-a-Box’ is ready
I’ve worked hard to build my business to the point where I don’t have to travel anymore. No more sleeping in airports, living in germ-laden hotel rooms or eating lousy food on the road. I do most of my work in my pajamas, or jeans and a T-shirt. About 98 percent of my revenue is… Read More
Speak on cruise ships once, wow ’em, and you’re in forever
Daniel Hall says that once you’re approved to speak on a cruise ship for free, all you have to do is win over the audience and you can pretty much get invited back on that cruise line, and speak on many others. “You are, generally speaking, approved forever,” Daniel says. “This means you can then pretty much… Read More
Wal-Mart purges 1,000+ magazine titles from its racks
More bad news for the publishing industry and for Publicity Hounds who are targeting primarily traditional media. Wal-Mart is purging its racks of more than 1,000 magazine titles. The big loser? Meredith Publications, whose Better Homes & Gardens is out. So is the sister magazine, Ladies’ Home Journal. See which other magazines stay and which ones… Read More
Book promotion tip: ‘Cool Book of the Day’
Here’s a great promotion tip for authors. My friend Dan Janal is willing to promote your books, for free, at his new site called Cool Book of the Day. You need to do three things: 1. Answer the questions below by email. 2. Post a link to the Cool Book of the Day site after the interview… Read More
Ethics dispute blurs line between editorial, advertising
When I worked a newspaper editor 20 years ago, I would have been shocked to hear about a deal like this one between a hospital and a TV station. Today, however, it’s of little surprise. That’s because the line between editorial and advertising is blurred, and it’s getting fuzzier by the minute. WEAU TV-13 in Eau Claire, Wisconsin tried to… Read More
Video pitching will become overused
Thanks to Publicity Hound Laura Jackson for calling attention to the issue of video pitching—in other words, pitching a blogger by creating a clever video in which you are shown delivering the pitch. Blogger Jeremiah Owyang, a web strategist shown here, posted this item in which he raved about the clever video pitch from two authors who wanted… Read More
Publicist wants tips on how to deal with impatient clients
Gail Sideman of Milwaukee, Wisconsin writes: “I’m what the business calls a veteran publicist and media relations professional who has landed quality hits, and believes she does a good job in explaining how a PR or publicity campaign works to those who have never been involved in one. “I outline the fact that an online newsroom… Read More
Family Circle blurb leads to huge traffic spike
When I checked my website and blog statistics recently, I noticed a huge spike in traffic since January 1. Since I wasn’t doing any special promotions, I forgot about it until Diana Ennen, a virtual assistant in Florida, congratulated me for being mentioned in the January issue of Family Circle magazine. “Family Circle?” I asked. “That’s one of the… Read More
Whole Foods magazine will feature only its own products
If your product is for sale at Whole Foods Market, go ahead and pitch a story idea to the editor of Whole Foods magazine. But don’t waste your time pitching if your product isn’t sold there or if you think a story in the magazine can help get your product onto store shelves. That’s the advice… Read More