Do you have a “pink product” that supports breast cancer research and that you’d like journalists to see in time for their October 2008 coverage of Breast Cancer Awareness Month? The first “Think Pink Media Event” will be held from 11:30 a.m. to 2:30 p.m. Tuesday, April 29, at the New York Marriott Marquis Times… Read More
Publicity Blog
Why social media PR? Kids advise parents on purchases
Hewlett-Packard is expanding into the social media sphere and targeting college-age consumers, who offer advice to their parents and grandparents on which notebooks, desktops, work stations and other entertainment equipment to buy. That’s part of a new PR campaign it’s launching, with help from Edelman. An article in this week’s issue of PR Week says HP is targeting social media because:… Read More
New mom asks, ‘Where do we put the baby?’
PR Week editor Julia Hood, who gave birth to a boy about three months ago, asks that question in her column in the Jan. 28 issue. “The truth is that much of the marketing world, whether targeting the hip moms or ‘Moms like me,’ do not effectively answer the basic question of what the hell to… Read More
Online press releases help your ideal customers find you
People searching for solutions to their problems type phrases like these into the search engines: “Relationship commitment issues” “Non-engagement letter” “Disgruntled employees” When you write press releases or articles that addresses your customers’ problems, and then post them online, you can generate lots of attention, new business and even journalist interviews. Management consultant Alan Weiss, for… Read More
Writers, grab page of publicity in 2009 Writers’ Desk Calendar
Thanks to Publicity Hound Roberta Beach Jacobson for this tip on how to grab a page of free publicity in the Bylines 2009 Writers’ Desk Calendar. “This marks my third year in a row appearing in this calendar,” Roberta says. The deadline to submit a short piece, maximum 300 words, to editor is Sylvia Forbes is… Read More
‘Meanest Mom on the Planet’ uses classified ad to sell son’s car
Thanks to Publicity Hound Bryan Todd of Lincoln, Nebraska for tipping me off to this fun story. Buying newspaper classified ads is an expensive way to spread the word about whatever you’re promoting. But guess who reads the classifieds? Reporters—lots of them. That’s where they find the low-hanging fruit in the form of clever, funny… Read More
Pre- and post-natal fitness expert needs marketing tips
Sara Holliday of Poway, California writes: “I specialize in pre- and post-natal fitness and relationship issues. “I’ve had a lot of press: Oprah & Friends Radio, Martha Stewart Living Radio, Playboy Radio, PBS Radio, KABC, KNBC and KTLA, and I’m a columnist for several women’s health and fitness publications. “But it hasn’t led to an… Read More
Get mentioned in books: Subscribe to Dan Poynter’s newsletter
I’m mentioned in more than 50 books on marketing, publicity, media relations and small business, and I’m always amazed at the number of leads and sales that result. Publicity Hounds who want to promote their expertise should be trying to get into as many books as they can, too. But how do you track down… Read More
Women author videos wanted by WomenForHire.com
Starting today, the Women for Hire website will feature a video interview with a nonfiction woman author on a topic of interest to women. Topics can include workplace, lifestyle, health, etc. The video will appear on the homepage. They will feature an excerpt from the book as well as a link to Amazon. They will shoot the video… Read More
Green marketing: 5 simple rules to follow
If your product isn’t environmentally friendly, or the marketing message for your green product is poorly planned, consumer groups will be all over you, like they were when they targeted Home Depot for sustainable harvested wood, Nike for child labor practices, and McDonald’s for Styrofoam clamshells and obesity. This article by Jacquelyn Ottman of J. Ottman Consulting, Inc., featured in The Navigator… Read More