Publicity Blog

Who else wants to read a book about military wives?

Marna A. Krajewski of Wakefield, Rhode Island writes: “I am an Army wife who had her first book published in May 2006 (HOUSEHOLD BAGGAGE: The Moving Life of a Soldier’s Wife.) It’s a collection of first-person stories about Army family life. “My next book, HOUSEHOLD BAGGAGE HANDLERS: Celebrating the Lives of Military Wives, is coming… Read More

What you can learn from TripAdvisor.com’s ’10 Dirtiest Hotels’

In today’s newsletter, “The Publicity Hound’s Tips of the Week,” I wrote about the “10 Dirtiest Hotels” contest sponsored by TripAdvisor.com. The annual contest draws attention to TripAdvisor’s “Travelers’ Choice Award Winners” in 10 categories, from the Best Luxury Hotels to the Best Inns and B&Bs. Each year, consumers nominate the filthiest hotels, then weigh in with… Read More

Comment on popular videos with your own video comment

Here’s a clever tip from Tom Antion’s teleseminar last week on “How to Get Instant High Rankings on Google Using Short Videos.” Find very popular videos at video-sharing sites like YouTube. Then create your own video commenting on that video. Lots of people who care enough to watch the YouTube video will be curious about the comments,… Read More

TV interview tip: Don’t use the anchor’s name

The next time you do a TV interview, follow this tip from TV producer Shawne Duperon’s newsletter. Only use the anchor’s or reporter’s name when you’re saying hello. Never repeat it when you’re answering a question. “Your goal, as an interviewee, is to have the audience feel like you’re talking to them. Repeating the anchor’s name can make… Read More

Promote special events with a ‘hall of fame’

If you’re planning a special event, even if it doesn’t have anything to do with owls or animals, take a tip from the Houston Nature Center in Houston, Minnesota. When Publicity Hound Karla Kinstler of the center read one of my tips about creating a Hall of Fame, she knew the idea was a perfect fit… Read More

Zvents.com sends your calendar listings to local, national media

Update: Zvents is closing its doors on Oct. 31, 2014. Here’s another local events calendar listing service to add to your list. Zvents.com sends your event listings to more than 200 media outlets, for free. They include the San Jose Mercury News, The Denver Post, LA.com and newspapers in the North Jersey Media Group. Read the full list of media partners. News about a… Read More

How to get your product into celebrities’ hands

Princess Grace once said this about Estee Lauder: “I don’t know her very well, but she keeps sending me all these things…” Estee Lauder would mail her homemade cosmetics to celebrities she didn’t know. She’d even give them to stars she spotted on the street. The constant practice of gifting celebrities with her cosmetics is what many say… Read More

ACT! promotion needs ideas for publicity

Lori Feldman of St. Louis, Missouri writes: “I am an ACT! Software consultant and I belong to The CRM (Cusomter Relationship Management) Alliance, a consortium of the top ACT! Consultants across the U.S. “We have pooled resources to offer a $6,300 grand prize for a complete CRM/Email Marketing/Internet Marketing package for one winner, with other… Read More

Best blogs for writers

Authors, writers and bloggers, do I have a treat for you! If you write press releases, bios, articles, books, White Papers, blog posts, or even something as simple as a daily journal, you’ll love the cool list “Best Blogs for Writers.” Michelle Vranizan Rafter, a long-time journalist and freelancer, compiled it after asking freelance, newspaper and magazine writers… Read More