I lost my dog, Bogie, on Sunday night while taking her for a walk in a residential neighborhood about a mile from our home—shortly after sunset, with temperatures in the 20s and falling fast. It was trash day the next day on the street where we were walking. When she brushed up against a trash bag filled with… Read More
Publicity Blog
Sploggers bring traffic, so why the complaining?
Some of you are still grumbling about finding your blog posts, articles and other material on junk websites, junk blogs and other stange-looking web pages that don’t seem to have a common theme or reason for being there. People who steal your material are called sploggers. A splog (spam blog) is a fake blog created… Read More
Information marketers turn their content into cash
One of the most important things I learned during my Internet marketing career was that people prefer different learning modalities. Many professional speakers, for instance, are auditory learners. They like to listen to audio recordings on CD or their MP3 players. Authors, on the other hand, are wordsmiths and often prefer edited transcripts of recordings. When I… Read More
Health pros: Learn Internet marketing from the experts
If you’re a health professional and you want additional sources of income from the Internet, you won’t want to miss Marilee Tolen’s “Intro to Internet Marketing” teleseminar series on six consecutives Wednesdays, starting April 2. It’s tailor-made for educators, healers, spa owners, massage therapists, nutritionists, health care business owners, network marketers, and even stay-at-home moms. I’m part of… Read More
Pitching online newspapers worth your time
Many publicists pay more attention to pitching reporters at print publications like daily newspapers, and less time pitching reporters who write for the online versions. Here are four reasons why that’s a mistake: 1. Newspapers are continuing to tighten their print publications because of the high cost of newsprint. 2. Some smaller daily papers are… Read More
Media bias helped Spitzer’s rise to power
I wish journalists everywhere would read the column headlined “Spitzer’s Media Enablers” in yesterday’s Wall Street Journal. It was written by Kimberley A. Strassel, who covered the well-publicized investigations of Eliot Spitzer, the former New York prosecutor and governor who fell from grace this week after hiring high-priced call girls. Strassel writes the Journal’s Potomac Watch column… Read More
Children’s book publisher needs a ‘big idea’ for publicity
Angie Dzalamanow of Mount Pleasant, South Carolina writes: “I am the public relations manager for Sylvan Dell Publishing, a children’s book publisher committed to exciting children’s imaginations with artistically spectacular science, math and nature themed stories. We’re doing fairly well at securing reviews for our 29 titles with key trade publications, regional parenting magazines and bloggers,… Read More
Free ebook can help you promote your business or nonprofit
Susan Payton of Egg Marketing & Public Relations interviewed me this week on how Publicity Hounds can use free ebooks to promote a product, service, cause or issue. I told her about the success I’ve had with the free ebook I give away to my readers every Christmas. It’s called “The Best of the Publicity Hound’s… Read More
Brett Favre press conference a class act & PR touchdown
Here’s what Publicity Hounds can learn from retiring Green Bay quarterback Brett Favre’s press conference today: —Speak from the heart. Trying hard to fight back tears, Favre sobbed for several minutes and held nothing back while explaining why he decided to leave (“I know I can play but I know I don’t want to”), what he’ll do next (“nothing”) and… Read More
Marketing in a down economy? This webinar can help
The Public Relations Society of America will offer a free webinar on “What Recession? Nine Ways to Cut Through Regardless of the Economy,” hosted by Drew Neisser, CEO of Renegade. It will be at 3 p.m. Eastern Time on Friday, March 14. You will learn: • How to develop a meaningful strategy • How to market… Read More