The next time you write an article, spend at least as much time figuring out how you will use it to market your products and services as you do wordsmithing. There’s an interesting conversation at Chris Knight’s blog about how some article writers mistakenly think the writing is more important. Chris says: “Take a fresh look at your… Read More
Publicity Blog
Need a proofreader? I found a great one
I write so much copy, that I could keep a proofreader busy 24 hours a day. I seldom use proofreaders. But I found one who did a fabulous job reviewing my sales page for Publicity Hound University, my new training course for assistants, virtual assistants and summer interns. She’s Philippa Jarecki, at left, of AwaywithWords.ca, and… Read More
Copywriters: How to attract high-paying clients
I’m a student of direct-marketing sales copy, and I’ve been studying everything I can get my hands on. One of my teachers is David Garfinkel, whose home study course I bought several years ago. He emailed me tonight and told me about a free audio he’s offering, in exchange for your name and email address.… Read More
Journalist’s toolbox: Take a peek inside
Journalists use all kinds of interesting tools to research and write their stories. Smart Publicity Hounds should be curious enough to know what they are. Who knows? You might even be able to use some of them when you’re writing your own articles, or crafting a pitch. Check out the Journalist’s Toolbox, a helpful website… Read More
“I Love My Library” Video Contest offers $10,000 prize
If you work, read or do anything else at a library you love, or your kids do, generate publicity for the library and a big, fat cash prize by entering and winning the “I Love My Library” contest. It’s sponsored by Thomson Gale, the company that publishes reference materials for libraries. Whether it’s your favorite neighborhood library, you… Read More
Copyrighting press releases on ’10 dumb things’ list
A copyright symbol conveys the message “if you copy this without attribution you’re in big trouble.” So why would a PR person put a copyright symbol on a press release? Enough of them must because it turned up as one “10 dumb things that smart marketers do,” a helpful list written by freelance writer and marketing pro Joy Jennings and posted at… Read More
Pet experts: EzineArticles.com wants your articles
Attention veterinarians, zookeepers, pet store owners, pet sitters, horse breeders, dog trainers, bird-watchers, cat fanciers, fish experts and even those of you who dig creepy-crawly critters like reptiles and amphibians. EzineArticles.com has just created a new “pets” category for your articles. “Pets” used to be a sub-category of “Home & Family,” but there’s so much interest in pets that… Read More
Freelancer needs sources for orthodontic PR article
Freelance writer Cheryl Pickett says a source she was supposed to interview for an article for Orthodontics Magazine backed out on her, and she needs to find another source quickly. “I want to interview a PR rep (possibly two) who handles an orthodontic office. Many offices handle this in-house but a few outsource it and that is the… Read More
Newspaper & magazine columnists, don’t be greedy
A woman who writes a free weekly column for the Sunday business section of a large daily newspaper emailed me last week and detailed the great success she has been having with that column and with her paid syndicated content that’s distributed through an online service. “Additionally, in return for the publicity and traffic, I’m carried in about… Read More
Most successful authors do 7 things differently
For almost two decades, Steve Harrison has worked with more than 19,000 authors. He’s convinced that the most successful authors—the top 3 percent—do 7 things differently than all the others. He’ll explain them all during two free 75-minute telephone seminars today. You can listen at 2 p.m. Eastern Time or 7 p.m. Eastern Time. Steve says you’ll… Read More