Just read a great article by Christopher Knight of EzineArticles.com on how incorrectly using the author resource box at the end your articles, or leading readers to bad landing pages, can shatter your credibility. For example, in one article about how to be a deejay, written in English, Chris clicked on a link in the author resource box and landed on… Read More
Publicity Blog
NPR Books Watch Contest goal: Get more authors on NPR
When National Public Radio interviews an author, it’s almost a ticket to the top of the Amazon.com lists. But the way book publicist Yen Cheong calculates it, the chances of an author landing an interview on National Public Radio is 15 times harder than getting into Harvard. Cheong, the assistant director of publicity for Viking and Penguin Books in… Read More
Newest occupational hazard: Death by blogging
I’ve been waking up every morning for a week with a stiff neck. A tendon in my left wrist still aches, despite four months of doctor’s appointments and three different prescriptions. My massage therapist says the muscles in my back are so tight that she uses every muscle in her own hands, shoulders and legs… Read More
Blog comments position you as an expert, pull traffic
Here’s proof that spending fewer than 15 minutes a day posting comments to other people’s blogs is well worth it. I’ve set up a Google Alert for several keywords or keyword phrases related to my area of expertise. I’ve trained my virtual assistant to go through the emails Google sends me, read the blog postings and let me know… Read More
Google Friend Connect brings social media to any website
If you own a website, you’ll be able to turn it into a social network soon, thanks to Google Friend Connect. By adding a snippet of code to your site, you’ll be able to get social features up and running immediately without programming. Pick and choose from user registration, invitations, members gallery, message posting, as well as… Read More
Write better blog posts and never run out of content
If I had to choose only one strategy that would help Publicity Hounds pull more traffic to their websites, establish themselves as experts, build a loyal following and sell more products and services, I’d choose blogging—without hesitation. This blog is on track to pull in more than 20,000 unique visitors this month alone. Not all of… Read More
Piggyback onto ‘Hug Your Kids Day’ July 21
Publicity Hounds hate it when they create their own day, week or month of the year, and then see other people piggyback onto it for publicity. Not Michelle Nichols, a former writer for BusinessWeek.com, who created National Hug Your Kids Day on July 21. Michelle is inviting Hounds everywhere to generate publicity for their own… Read More
Help promote ‘Say Something Nice Sunday’
Mitch Carnell of Charleston, South Carolina writes: “Last year, we celebrated the first Say Something Nice Sunday on the first Sunday in June. This is now an annual event. “We want churches and denominations of all faiths to join in. This is a Sunday when Christian will say nothing negative about any other Christian or… Read More
A Wikipedia listing isn’t easy, but here are 6 tips
Convincing Wikipedia, the largest multilingual free-content encyclopedia on the Internet, to include a page about your company can be one of the best ways to become well-regarded, credibile in the eyes of the search engines and generate tons of traffic. Yet a listing on Wikipedia is very difficult. Ralph Wilson of Web Marketing Today did a video interview with Mike Svatek who passed along six tips… Read More
EzineArticles.com will limit writers to four links June 1
If you’re sitting on a mountain of content that you’ve been wanting to submit to EzineArticles.com, do it before the end of the month. That’s when the site will start limiting writers to no more than four links within each article—two self-serving links and two other links. (A self-serving link is a link that you own or… Read More