Merri Cvetan of Big Bend, Wisconsin writes: “As an interior designer, I’m always looking for ways to drive people to my website and business. “I am creating a fun survey to find out the relationship between a woman’s wardrobe and the colors she decorates her home with. I will offer a designer notebook to one or… Read More
Publicity Blog
How long before criminals start monitoring Twitter?
Maybe it’s just me. But I fear that one day soon, criminals will discover that Twitter is one of the best places to find empty houses vulnerable to a break-in, or Twitterers who make it easy for them to commit far more serious crimes. I expect to see lots of details in tweets about what… Read More
The Musician’s Guide to Brides includes press release tips
I love books about marketing and publicity that are directed to very niched audiences. So I jumped at the chance to contribute content to the book The Musician’s Guide to Brides—How to Make Money Playing Weddings by Anne Roos, who has been playing the Celtic harp at weddings for more than 25 years. On pages… Read More
Outsourcing helps you do more with less & saves your sanity
Most small-business owners whose businesses are on the fast track usually have one thing in common. They all outsource work they either hate to do, or work that requires a skill set or talents they don’t have. They outsource bookkeeping, writing and editing, proofreading, graphics and artwork, search engine optimization, website design and management, and more. It lets them complete… Read More
Promote artwork with video using these 11 tips
Of all the people who need to promote what they’re sellings, artists are among those who have the most difficult time. I don’t know why. But Nicolette Tallmadge, who blogs at The Crafted Webmaster, offers 10 tips on How to Use Online video to Promote Your Art. She makes an interesting point. People who buy… Read More
Use spam checkers for ezine copy and pitches
Your ezine might be packed with free content and do excellent job promoting your expertise. But it’s worthless if it ends up in the recipient’s spam folder, or in one of several other spam traps that have been set by Internet service providers. That’s why it’s worth the extra time to run your ezine or important email you’re sending, like pitches to… Read More
Help Promote Year of the Dawg in Big Rapids, Michigan
Lynne Scheible of Big Rapids, Michigan writes: “Leadership Mecosta, our community leadership program, is sponsoring a community art project. “Area businesses and organizations are sponsoring fiberglass statues of more than 30 bulldogs, 3 by 4 feet. We chose a bulldog because it’s the mascot of Ferris State University, our local college. “Our job now is… Read More
7 resources make it easy for journalists to find you
Even the most carefully written publicity plan can be downright frustrating if you pitch journalist after journalist and you hear nothing back. I just finished a free article Find Journalists Using These 7 Resources. It lists seven resources that Publicity Hounds can use to get in front of journalists. One is a free leads service. Four are subscirption-based leads services.… Read More
More tips, ideas on how to use Twitter
Since finishing my special report two days ago on how to use Twitter for business, I came across several other interesting items related to Twitter: –Earlier today, when content strategist and blogger Amy Gahran was working in her home office in Boulder, Colorado, she learned about an approaching tornado via Twitter. In an article at the Poynter website, she detailed her… Read More
Help get print publicity for book on fiscal/physical fitness
Mary Ammons of Nashville, Tennessee writes: “We had a successful launch of a book on physical and financial fitness (authored by: celebrity Jack LaLanne and financial advisor Matthew J. Rettick) in New York and have had a great run with television on shows like the Today Show, Fox Business, etc. “But we’re having trouble garnering… Read More