This is for the doubting Thomases who aren’t convinced that social networking can be profitable. I promoted last week’s teleseminar series “How to Use LinkedIn to Promote Anything–Ethically & Powerfully” by creating an event on my Facebook page. My assistant then invited my 1,028 friends. At $77, I wasn’t sure how many Facebook friends would attend,… Read More
Publicity Blog
Journalists suspicious of ‘green’ story ideas
When Bulldog Reporter invited me to be a guest panelist on the July 24 teleseminar designed to help Publicity Hounds create news when there is no news, I jumped at the chance. I wrote three pages of notes for the session titled “Evergreen Magic for PR: Media Masters Show How to Make News When There’s… Read More
Learn killer sound bites at media training Aug. 1 in New York
If Oprah called tomorrow, or Larry King, or the “Today” Show, and wanted to book you for an appearance later this week, would you be scurrying around at the last minute trying to find a media trainer? What about that New York Times reporter you’ve been pitching for two years? If he called to interview you,… Read More
Meet me at Social Media Summit Sept. 10-12 in Chicago
Response to the two teleseminars I’m hosting today and tomorrow on “How to Use LinkedIn to Promote Anything–Ethically & Powerfully” has been overwhelming. I sold the last of the 100 seats on Tuesday morning. (You can still sign up to receive the MP3 audio and electronic transcripts, however.) Anybody who has a LinkedIn profile must know how to squeeze… Read More
Campaign fun: Put yourself in this election movie
Thanks to online marking marketing blogger BL Ochman’s WhatsNextBlog.com for letting us know about how to have a little fun during this election season. Star alongside Barack Obama and John McCain in JibJab’s Election 2008 political video, “Time for Some Campaignin’. I did. But you won’t see me (or you) until near the end, in… Read More
How can the blind decipher images on online registration page?
Marcus Simmons, president of the Motown Automotive Professionals, asks: “I want to broaden my presence in the digital world and need to enroll in various online courses. “Since I’m blind, I can’t write down the characters in the image on the registration page, because my screen-reader can’t decipher images. Do your Hounds have any suggestions around this problem?”
Did Jesse Jackson know the mic was on?
How could the Rev. Jesse Jackson, a master at playing the media like a fiddle, not know the mic was on last week when he made that repulsive comment about castrating Barack Obama? One of the very first things you learn in Media Training 101 is that if you’re mic’d, always assume it’s on and never… Read More
Social networking tips and success stories
I’m quoted in the July issue of Cleveland Business Connects magazine, explaining why I’m in love with Twitter, the free micro-blogging tool. (“It takes far less time than many other social networking tools and can produce incredibly powerful results.”) Publicity Hound Lynne Meyer, APR, who reads my ezine, The Publicity Hound’s Tips of the Week, asked if… Read More
Add social media links to your EzineArticles.com profile
It’s difficult enough keeping up with all the updates, profiles, friending, etc. at social networking sites. So thanks to Chris Knight of EzineArticles.com for reminding us to cross-promote from these sites and to include social media links in our EzineArticles.com profiles. His website is now supporting LinkedIn, Facebook, MySpace, Twitter & FriendFeed. Here’s a sample of what his… Read More
Use LinkedIn to promote–ethically and powerfully
Some people collect LinkedIn connections like they collect pennies in a big, empty mayonnaise jar. They add them one by one, watching the pile of names grow bigger and bigger. They keep track of how many connections they’ve made. And they feel pretty darn good when their list grows to 100. ..300…500 names and beyond.… Read More