Here’s a great example of what I discussed in yesterday’s newsletter about how Publicity Hounds can piggyback off the Democratic and Republican national conventions and the campaign. Image consultant Sandy Dumont, The Image Architect, tells Barack Obama that a dark suit worn with a dark shirt and tie makes him look “forbidding, even shady, because… Read More
Publicity Blog
How to promote a book signing for a book about Bi’aaatches
Roz Wolf of Los Angeles, California writes: I have a fun but strange book title to promote. “How To Woo A Bi’aaatch: The Key To Attracting Females” by Brian Zoozoo is a guide that speaks to a generation of single men and curious women aged 18-35. The word Bi’aaatch is slang for “a woman who… Read More
Your social networking profiles shouldn’t include passwords
I’m going to comb through my profiles at the various social networking sites where I participate to see if any of them contain the passwords I use for my bank accounts, websites and anything else online. The article “Forgot Your Password?” May be Weakest Link by Bob Thompson presents a compelling case for just how easy it… Read More
Every day is a bad day for press conferences
Somebody just send me an email with a subject line “Quick question for members of the media”: Good morning! Quick question . . . . If you were to go to ONE press conference a week, which would be your favorite day? Is Monday a good day, at the start of the week? Not Friday,… Read More
Write a letter to the editor to promote your expertise
When you can’t think of a story idea to pitch, and you’re dying to get into a certain online or print publication, write a letter to the editor. That’s what I did just now after reading the August issue of Independent, the excellent newsletter (it’s more like a magazine) published by the Independent Book Publishers Association. An article… Read More
Publisher needs to promote humorous stories of quadriplegic
Susan Carter of Bloomington, Minnesota writes: “I own a small book publishing company and recently took on a project that’s near and dear to my heart: a memoir of the life of a man who has lived as a quadriplegic for more than 40 years. “It’s particularly relevant to returning vets who have sustained spinal cord injuries and amputations,… Read More
Promote nursing homes, senior centers with this tech angle
One of the most difficult jobs for PR people is promoting a nursing home, extended care facility, retirement community or even a senior citizens center. That’s because some of these places don’t have that much going on. But I got an idea for a terrific angle just now, thanks to Janet Podolak, a good friend and former co-worker… Read More
Don’t hide behind a cloak of anonymity on Facebook
If I’m going to spend time on Facebook replying to messages, writing on walls, and reading invitations to events, I want to see the whites of people’s eyes. And I want to know their names. I won’t waste time responding to a company whose only form of identification is their logo. I just completed Part… Read More
Author needs list of book clubs, book discussion groups
Larry Richards of Raleigh, North Carolina asks: “Where can an author get accurate information about the many book clubs and book discussion groups that exist in the U.S.? “My book is titled The Blind Prophet, one of six books in my Invisible War series, and it’s a story about angels and demons. It should be… Read More
Grade Edwards’ ‘Nightline’ interview: How did he do?
Put politics aside for a minute. If you saw the interview that ABC’s “Nightline” did with former Democratic presidential candidate John Edwards on Friday night, tell us how you think he did from a PR standpoint. If you missed the interview, you can watch it in two parts here and here. I don’t care if… Read More