When I hosted the recorded webinar last week on How to Use Twitter Lists & Directories to Promote Your Expertise and Build Your Brand, I encouraged participants to get onto as many Twitter lists as possible because lists are a powerful form of free advertising. One of my suggestions was to write a blog post telling… Read More
Publicity Blog
5 ways to use Twitter lists for PR, publicity
I’ve been inundated with questions from Publicity Hounds about how to use Twitter lists. Lists are all the rage right now, for so many reasons. They save you time two major ways. First, they help you categorize, group and isolate the tweets of people within a specific industry, niche or topic so you don’t have to… Read More
How to link your Twitter and Facebook accounts
By Joan Stewart One of the most frequent questions we get is how to link your Twitter and Facebook accounts so that your tweets automatically feed into your Facebook status updates, or vice-vesa. Another is how to save time when doing social media tasks. You have three options which will solve both problems. Whichever one you… Read More
7 ways to use surveys for publicity, PR, business-building
If you aren’t using surveys in your business, you’re missing a chance to read your customers’ minds. Surveys will let you outsmart your competitors, generate publicity that pulls traffic to your website and blog, and know immediately which products and services your market wants, how people want them delivered, and how much they’re willing to pay. Yesterday’s… Read More
21 ways to promote your webinars and teleseminars
If you’re new to hosting webinars, the team at SocialBrite.org has a very helpful summary of 10 steps for planning a successful webinar. It includes nine ways to promote your webinar. I took their list and added to it. Most of these ideas will also work when promoting teleseminars. Here’s their list of suggestions on… Read More
How to tweak your LinkedIn profile to attract attention
If you feel lost in the crowd on LinkedIn, here’s a clever way to make yourself stand out from the others in your industry. I discovered it as I was asking a question recently on LinkedIn. When you ask a question, LinkedIn gives you the option of emailing it to people in a particular industry, or geographic location. I chose “Public Relations.” A… Read More
13 fun, easy ways to find content for your blog
The next time you’re looking for a topic for your blog, ask yourself these three questions, suggested by small business marketing coach Sydni Craig-Hart in 5 Simple Steps to Generate Relevant Content for Your Blog: 1. What’s keeping your clients up at night? 2. What’s the biggest challenge or problem they’re facing right now? 3. What… Read More
Show website visitors how to find you on social media sites
By Joan Stewart If someone visits your website, will they know within seconds where to find you on the social media sites? “You’d have to be Nancy Drew to find the company blog on most websites, or its Facebook page, or all of its YouTube videos,” says blogger Bl Ochman. She’s right. When I read… Read More
How to build a strong brand so competitors can’t define you
How do you feel when you see the name McDonald’s? In my mind, I see the Golden Arches. And I think “cheap, fattening food I can’t stomach.” Others love Mickey D’s because they know the Big Mac tastes the same, whether they’re eating it in Peoria or Paris. And that’s reassuring. How about this one?… Read More
How to add social media consulting to your services
Attention PR and marketing consultants, and anyone who has clients who are confused about how to dip their toes into social media. You may be in an ideal position to add social media consulting to your line-up of services and generate another stream of income. Most of what I’ve learned about social media has been from… Read More