Publicity Blog

Life coaches: Offer tips on weathering the economy

Life coaches often complain that they have a difficult time generating publicity, perhaps because life coaches seem to be everywhere. But Publicity Hound David Bohl, of Milwaukee, a life coach and former venture capitalist, made it happen, with some help from a sharp publicist. David was the expert sources for a more than three-minute interview on a Milwaukee TV… Read More

Publicist finds the perfect hook for inflight magazine pitch

When Seattle publicist Nancy Juetten told me about a clever hook she used to place an article about a client’s product, a purse hook, in the holiday gift section of the November issue of Alaska Airlines magazine, I invited her to be a guest blogger and tell you in her own words. Nancy is the owner of Nancy S. Juetten Marketing &… Read More

Honolulu photographer needs to attract high-end clientele

Lisa Hoang of Honolulu, Hawaii writes: “I am a professional child and family photographer. I own a boutique, on location portrait studio that caters to high-end clientele. I want my business to be talked about among the elite, with my clients beginning a relationship with me from the time their babies or born, or just before… Read More

Sending Facebook event invitations, RSVPs is time well spent

If you’re creating events on your Facebook page for speaking engagements, book signings, teleseminars or anything else you want to promote, don’t miss an important step—emailing the invitation to a select group of your friends, or all of them, using the email function on Facebook. If you have thousands of friends, that’s a time-consuming chore. But it’s worth it. Here’s an… Read More

Offer advice on how businesses can cope in a bad economy

Here’s a great example of how a smart Publicity Hound is passing along tips for small business owners who want to make sure their clients pay their bills. Margie Zable Fisher of Zable Fisher Public Relations offered four excellent tips in a blog post “Don’t Let Your Small Business Get Stuck with the Bill.” For example, ask for payment up front, and get signed… Read More

Ideas needed to promote website for do-it-yourself divorces

Jackie Stanley of Greensboro, N.C. writes: “I’m an attorney and recently launched a website which offers offers online courses that teach people how to handle their own simple divorce cases in North Carolina. “It teaches people who want to save time, money and hassle how to handle their own simple divorce actions. There are lots… Read More

Find a freelancer with SPJ freelancer directory

Here’s another great resource for Publicity Hounds who need to outsource work to freelancers. Consult the Society of Professional Journalists’ online freelancer directory, a listing of more than 600 members. You can search by state or specialty. Members include writers, photographers and graphic artists. The trade group also has a new “Editor of the Moment”… Read More

Presidential politics in the workplace: A great story idea

Can’t think of a story to pitch about your business, nonprofit or government agency? Thanks to TV producer Shawne Duperon’s excellent newsletter Shawne’s TV Guide, for this timely story idea: politics in the workplace. Shawne suggests you pitch the idea to your local TV stations, daily and weekly newspapers, and bloggers who cover your industry.… Read More

How can a Texas veterinarian promote organic dog shampoos?

Dr. Shawn Messonnier, a veterinarian and award-winning author from Plano, Texas, writes: “I would love ideas from other Hounds on how to promote my new line of certified organic pet shampoos. “They’re currently available online only at http://www.drshawnspetorganics.com but should be available at retail outlets sometime next year. “I’d like to reach as many… Read More