Here’s an appropriate reminder for Thanksgiving Day. Send handwritten thank-you notes to journalists, freelancers, broadcasters, bloggers and others who write about you. It helps build the relationship. But what about book reviewers? Anne Roos, author of the book The Musician’s Guide to Brides—How to Make Money Playing Weddings, asks: “I have received some wonderful online… Read More
Publicity Blog
Canadian jeweler wants ideas for Bloomingdale’s trunk show
Rachel Mielke of New York, New York writes: “I have a high-end designer jewelry company, Hillberg & Berk, that wholesales across Canada. We have just broken into the U.S. market by being invited down to do a trunk show with Bloomingdale’s in New York City. “This is an unheard of opportunity for our company and could… Read More
How to track Twitter quitters who don’t follow you anymore
Many of us on Twitter are racking up followers so quickly that we don’t stop to think about those people who follow us, then click on “unfollow” when they read one of our tweets that offends, angers or bores them. If you’re curious about which followers have abandoned you, check out the free service Qwitter. When you enter your… Read More
Offering testimonials can pay publicity dividends for years
Testimonials are one of the least-used yet most powerful publicity tools. I was reminded of that just now while reviewing the Third Edition of Marcia Yudkin’s excellent book “6 Steps to Free Publicity,” one of my favorite publicity books of all time. She mentioned me twice in the book, first on Pages 77-78 where I… Read More
Attleboro, MA threatens granny for past-due bill of 1 cent
If you’ve done something dumb and bad publicity results, the quickest way to make the story go away is to apologize. But not in Attleboro, Mass. where the city has threatened to place a lien on the home of Eileen Wilbur, a 72-year-old blind woman because she has failed to pay a past-due water bill of 1 cent. The… Read More
Italian Diorama artist needs ideas to promote artwork, crafts
Susan Sogaro of Trumbull, Texas writes: I am an Italian Diorama artist, and my hand-made, three-dimensional Nativities include town scenes which have homesteads, vendors, shops and market scenes. Our art and gift shop caters to Italian art lovers in the U.S. Crafts range from the Diroamas to small travertine coasters and ceremic boxes and tiles.… Read More
Mac or PC—which is better for creating videos?
Aren’t you tired of the Mac vs. PC debate? I know I am. Unless I’m getting ready to create a bunch of good-quality videos either for my own website or for the video-sharing sites like YouTube, and somebody comes along and asks me why I like my PC better than a Mac. I’m never sure what to… Read More
Web designer needs quick promotion tips to boost sales
Nancy Cavanaugh of Milwaukee, Wisconsin asks: I am a web designer at Cavanaugh Interactive who receives the majority of my business via word of mouth. I’ve been a freelance designer for more than 26 years, and in all that time I’ve never seen the economic situation deteriorate so quickly. Because of this, cash flow is… Read More
Writers association also for speakers, experts, entrepreneurs
It’s called the International Association of Writers. But don’t let that name fool you. The new association created by Fern Reiss, the “Expertizing” expert, offers the kinds of services that are also perfect for speakers, experts and business owners. For example, membership includes information and support in the areas of literary agents and publishing contracts,… Read More
How to find social networking sites devoted to niche topics
During the teleseminar today on “How to do Social Networking, Run a Business & Still Have a Life,” with BL Ochman, we offered two ideas on how Publicity Hounds can find social networking sites on niche topics: 1. Do a Google search for “social networking” + (your topic). That’s what I did this morning when searching… Read More