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Publicity Hound Archives

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EzineArticles.com adds 17 new niche market categories

You can now choose from 17 new categories for niche markets where you can submit your how-to and advice articles at EzineArticles.com: Animation Career Advice Consulting Job Search Techniques Workplace Safety Radio Budgeting Content Management Systems Futures and Commodites Elder-Law Collectible Jewelry Adventure Travel City Guides and Information Golf Travel and Resorts Menopause/Hormone Replacement Therapy Publishing Technical Writing If you haven’t… Read More

Help promote a Wisconsin retirement community art show

Kendra Hinzmann of Oshkosh, Wisconsin writes: “I am the director for a fine art exhibit space within an upscale retirement community. This new venture was mostly set in place as life enrichment for the residents, but I really wanted to include the community as well. “I got on board with the local Gallery Walks (over… Read More

NPR canceling ‘Day to Day,’ ‘News & Notes’

National Public Radio is canceling “Day to Day,” and “News & Notes” March 29 and laying off 7 percent of its staff, after experiencing sharp declines in funding, especially from corporate sponsors. Twenty-two journalists will lose their jobs, including hosts Madeleine Brand and Farai Chideya. The shows are both based in Culver City, Calif., at NPR West, a… Read More

How to write a guest post for Copyblogger.com

If you’re an expert in copy writing, Internet marketing, info products or blogging, and you can write well, one of your goals for 2009 should be to submit a guest blog for Copyblogger, the wildly popular blog that teaches its massive following how to generate traffic, gain subscribers, attract links and sell something. I’ve been wanting… Read More

Freelancer needs a way to keep track of media contacts

In this week’s issue of “The Publicity Hound’s Tips of the Week,” Publicity Hound Erin Portman of Austin, Texas writes: “I am a freelancer and have a ton of media contacts. My new year’s resolution this year was to find a better way to track and capture information about the media I work with. Excel… Read More

Can’t sell your house? Bury St. Joseph for an offer & publicity

With a glut of houses on the market and few buyers, here’s an almost guaranteed way for you to get free publicity for a house you’re trying to unload—and maybe even a quick sale. This is just one of several great publicity ideas for real estate agents, too. An old superstition says that burying a St. Joseph statue upside down… Read More

How to persuade newspaper editorial boards

Today’s Crossroads section in the Milwaukee Journal Sentinel has an excellent package of articles on how the newspaper’s editorial board works. It includes an explanation of how it chooses letters to the editor, how it decides who will be the community and syndicated columnists, bios of the editorial board members, and how the board formulates the positions it… Read More

How to get Google juice from your LinkedIn profile

The more inbound links to your website from authoritative websites, the more authoritative Google judges your own website and the more traffic it will deliver. And you get extra points from Google as well as traffic if those links include hyperlink text. For example, if someone links to my website at PublicityHound.com, I’d much rather… Read More

When TV/radio talk show guests cancel, hosts need fill-ins

If you’re angling for some free publicity this holiday season on radio or TV talk shows, here’s a tip that I included under the headline “…And Build the Relationship” in Tuesday’s issue of my ezine, “The Publicity Hound’s Tips of the Week.” It generated reponse from several readers. Contact radio and TV talk show hosts and… Read More

How can agency let clinicians know about summary guides?

This week’s Help This Hound question is from Winthrop Morgan of Bethesda, Maryland: “How would you raise awareness of a government agency’s comparative effectiveness summary guides for clinicians? “A well-known and respected U.S. Government agency has a program which distills the findings from high-quality research into short, comprehensive Summary Guides for clinicians. The guides provide… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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