When I spoke last week at the Meetup hosted by the Wisconsin Business Owners Network, the audience couldn’t get enough information on blogging. And tomorrow, when I speak about social media to a CEO Roundtable at the Milwaukee Athletic Club, I hope to convince at least one CEO to start a blog. But I’ll need success stories. … Read More
Publicity Blog
Your favorite LinkedIn group for marketing, PR, publicity?
If you’re curious about whether email pitches are effective, you’ll want to know about the interesting discussion under way in the PRWise group on LinkedIn. “Given journalists’ overcrowded inboxes, does e-mail pitching work anymore? What are your secrets to achieving success with email pitches?” asks Stephen Spenser, principal of Praxis Communication and formerly with the… Read More
5 ways to use Twitter lists for PR, marketing, spying
Anne Deeter Gallaher has written a helpful blog post on How to add Twitter to your PR to mix in 9 easy steps. I commented and suggested using Twitter lists these five ways. All were discussed in more detail during the webinar I hosted on How to Use Twitter Lists & Directories to Generate Publicity &… Read More
Wanted: Tips for finding executives 50 and older
This week’s Help This Hound question is from Bonnie Boots of Tampa Bay, Fla.: “I’m working with a client who offers training for business consultants through a membership site, Consultants Gold. “The faculty is made up of top-shelf experts who’ve successfully transitioned from business executive to independent business consultant. The ideal member for Consultants Gold is a… Read More
Does your “Contact Me” page say “Go Away”?
‘The problem with most “Contact Me” pages is that they’re hard to find and uninspiring. Ideally, your contact information should be in an easy-to-find location on your homepage. Many people bury it a layer or two into the website. My heart sinks when I want to contact someone, go onto their “Contact Me” page and can’t… Read More
how to get more comments at your blog
Title: 5 Ways to Spark More Comments on Your Blog Comments are a great way to interact with your potential clients, add more value to your blog, and give you fresh post ideas. Joan stressed the importance of blog comments at her presentation to the Wisconsin Small Business Owners Meetup group in Milwaukee, where I… Read More
Tips needed for pulling traffic to heart health website
This week’s “Help This Hound” question comes from Teri Arnold of Norfolk, Wa.: “I work for the American Heart Association in the Mid-Atlantic Affiliate and we are rolling out a new interactive website at MyLifeCheck.org that provides a free health score and personal action plan for ideal health. “You simply plug in your numbers (blood pressure, BMI, height,… Read More
Videos: How 2 businesses deal with bad reviews on Yelp
Last week, I wrote about 11 ways to use Yelp and respond to bad reviews. I just came across these two videos from business owners on Yelp who explain how they handle bad reviews. Jeff D., who owns a wine and cheese shop in San Francisco, explains it here: Here’s what Frank and Paul, auto… Read More
11 ways for small business to use Yelp, respond to bad reviews
If you do business in your own community, start participating on Yelp, the popular social media site that helps people share the best (and worst) of businesses like dentists, hair stylists and car mechanics. If you’re a PR person whose clients are small business owners, incorporate this site into a publicity or marketing campaign. But… Read More
A clever way to satisfy complainers at your blog
If you’re a student of social media, you must follow Chris Brogan, not only for his content, but for the clever ways he keeps readers—and even complainers—coming back for more. In a recent post titled I Wish Chris Brogan Would, he includes 15 links to other blog posts in only five short paragraphs. The post… Read More