One of my goals this year is to do a better job cross-promoting from my website and blog to my social media profiles, and letting people know all the various places where they can find my tips. I use LinkedIn, Twitter and Facebook, almost exclusively for business. But not everyone likes those three sites. Some are… Read More
Publicity Blog
Why half of LinkedIn users aren’t active on the site
BNET Blogger Jim Edwards wrote about a surprising nugget of information tucked inside the document that LinkedIn included in its initial public offering recently: Most of its 90 million register users don’t visit the site on a monthly basis, or hardly ever use it. In fact, Jim says, the company can’t tell the difference between an inactive… Read More
Why LinkedIn groups put Facebook groups to shame
With a few exceptions, the Groups function on Facebook has proven to be a monumental time-waster when it comes to promoting your expertise and your business. That’s because Groups have turned into a haven for spammers and many scam Faceboook groups continue to proliferate. Unless a Facebook Group is really serving your needs, you’d be wise… Read More
Is sending birthday greetings on Facebook a time-waster?
A few years ago, when I created my Facebook profile, it was a real high seeing hundreds of birthday greetings flowing onto my profile page on my birthday. Today, it’s like junk mail. Not quite as annoying as “poking,” but so commonplace that I find myself asking, “Why am I doing this??????” It does nothing… Read More
9 ways to reconnect with LinkedIn pals who change jobs
When your LinkedIn connections change jobs, that’s the perfect time to reconnect. But you might not always be aware of the fact that a guy you know left one company and joined another, or that a former co-worker was laid off from her job in corporate and started her own business. That’s why I love the helpful photo chart that… Read More
Tomorrow: How to pitch Oprah, GMA, other big shows
Not every Publicity Hound belongs on “Good Morning, America.” Even fewer belong on “Oprah.” If your topic isn’t right for the audiences that watch those shows, don’t even bother contacting the producers. But if it is, you could strike gold. Tomorrow, Steve Harrison will host a free 90-minute teleseminar on the three biggest tips… Read More
Bloggers: Participate in Harvard’s blog research & surveys
If you’re interested in how other bloggers manage their blogs, or issues related to blogging, offer to participate in the surveys conducted by Blogging Common, part of the Berkman Center at Harvard University. The center sent me a link to a short survey that took less than 10 minutes to complete, and I’m looking forward to seeing… Read More
6 ways to avoid errors in press releases, blog posts
The next time you’re ready to send a press release, post an article to an online directory or publish a blog post, make sure it’s error-free. Mistakes are a bigger problem than you might think. The Sheboygan Press in Wisconsin, where I worked as the editor, says at its website that one-third of the corrections… Read More
Help a blind person sidestep the captcha on Facebook
Judith Bron of Spring Valley, NY, writes: “I’m not the only blind person in the world, nor am I the only one who doesn’t have a Facebook account. “However, I wouldn’t mind having Facebook and Twitter accounts or an active LinkedIn account. The problem is that whenever I go to these sites, I’m asked to identify something… Read More
Hear my business blogging tips Feb. 16 in Milwaukee
If you live in southeastern Wisconsin and you still aren’t blogging, or you need some ideas to kick-start your blog that isn’t attracting much attention, don’t miss this one. Join me at the Feb. 16 luncheon meeting of FOCUS, a networking organization for women business owners, management executives and professionals in Ozaukee County. I’m… Read More