Publicity Blog

With apologies to Betty Boop, I’m finding my voice

One of the questions a professional speaker never wants to hear is, “What’s wrong with your voice?” My friends in the Wisconsin chapter of the National Speakers Association started asking that more than a decade ago. They could hear me straining, almost as though I was tightening my throat muscles. I felt it, too, and… Read More

Add visual pizzazz with this versatile graphics toolkit

If you’re like me, you rush over to one of the stock photo services when you need a graphic for your website, blog, a press kit, a sales page, or a Facebook Note. But even at a buck or two each, you can burn through your credits quickly. I just discovered the really snazzy Marketing Graphics Toolkit… Read More

How to give Facebook Fans a coupon for Liking a page?

Heather John of Los Angeles, Calif., asks this week’s Help This Hound question: “I created and manage the Facebook business page for an online store and I want to set something up on Facebook (maybe through Events?) where we send out a mass Facebook message inviting previous customers to like our new Facebook business page. … Read More

How to read Wall Street Journal, NY Times online for free

I’m always reluctant to link to articles in the Wall Street Journal from this blog—or from my ezine, The Publicity Hound’s Tips of the Week—because you can read them online for a short time, and then the newspaper puts them behind a paywall. But did you know you can still beat the system? BusinessInsider.com has… Read More

How to promote events on Twitter, Facebook & LinkedIn

When it’s time to promote your next live or virtual event, don’t assume that you’ll find your target audience on all of the Big Three social media sites: Twitter, Facebook and LinkedIn. Spending too much time promoting on one of those sites, particularly if the people who you’re trying to reach aren’t active there, can waste precious time.… Read More

Why statistics can be your greatest PR ally–or enemy

This month’s guest blogger is Brad Phillips, the author of the Mr. Media Training Blog, which offers daily media and presentation training tips. His firm, Phillips Media Relations, specializes in media and presentation training. By Brad Phillips Guest Blogger If you’re of a certain age, you probably remember those old television commercials for… Read More

Solution for ugly photo ribbon on Facebook fan pages

If you haven’t converted your Facebook Fan Page to the new platform, it will look very different when you log on tomorrow, Thursday, March 10. The tabs at the top will disappear. In their place, you’ll see an incredibly ugly photo ribbon that includes the five most recent photos you’ve posted to your wall. Here’s… Read More

Girls: You could be the next Milk Mustache star

Actress Julianne Hough is teaming up with the national “got milk?” campaign and Seventeen magazine to find nine girls throughout the United States to become the next Milk Mustache stars. The “Power of 9” campaign emphasizes the power of milk’s nine essential nutrients and encourages girls to celebrate the power of looking and feeling their best, which can inspire… Read More

LinkedIn: Like having your very own Lt. Columbo

Stop waiting for your ideal customers and clients to invite you to connect with them on LinkedIn. Go find them! LinkedIn’s Advanced Search feature is like having your own Lt. Columbo right at your fingertips. And it could very well be the most powerful feature on the world’s largest business networking site. If you know… Read More