Tying celebrities to your news story can generate publicity you never dreamed of. But if the celebrity responds, the publicity can multiply. That’s what happened to Elliott’s Hardware in Dallas, Texas yesterday when former President George W. Bush stopped in for a one-hour visit, bought a few items and joked that he was looking for… Read More
Publicity Blog
A journalist’s tips for pitching story ideas about your business
This month’s guest blogger Mark Macias, author of the book “Beat the Press: Your Guide to Managing the Media,” shares terrific tips on how businesses can grab media attention. How about using his questions below as a checklist every few months? The story ideas you’ll generate are just as good for bloggers, ezine editors and… Read More
Dominate Page 1 of Google: Try Expertclick free for one week
When somebody uses Google to search for a person with your expertise, and types in “time management expert” or “leadership expert” or “parenting expert” or “(fill in the blank) expert,” does your name show up near the top of the list of search results? Does it even show up on Page 1 of the results? If not, here’s… Read More
Home & garden show needs promotion ideas FAST
Lori Feldman of St. Louis, Mo. writes: “My client is a home and garden show that’s produced in four cities—Pittsburgh, St. Louis, Indianapolis and Portland—from late February through early March. “We’re launching a social media plan for this company that has done nothing but traditional advertising for the last 50 years! Last year was the… Read More
Online promotion tips in Jan/Feb issue of SUCCESS magazine
If you want to promote anything online, be sure to check out the January/February issue of SUCCESS magazine, on newsstands now. I’m featured along with Internet marketers Joel Comm and Scott Fox in the Ask the Experts column. Here are the topics we discussed and a few snippets of advice from the article. —Blogs: If… Read More
The Number One mistake of online press releases
One of my newsletter readers writes: “We’ve used PRWeb a couple times for press releases. The first time, last summer, resulted in a few small market radio show interviews. The second release, this past week, which seemed to be more likely to gain some attention, resulted in nothing. Zero. We realize that a press release… Read More
Media event to feature products linked to celebs, good causes
If you sell a consumer product that has a celebrity connection, or supports a good cause, you’ll be able to pitch your product to the media, face to face, at a media event on Wednesday, April 1, in New York City. Two shows—The Celebrity Connections Media Event and the Good Causes Media Event—will be held… Read More
PitchRate matches sources, journalists and rates your pitch
Publicity Hounds hoping to connect with journalists who need their expertise now have another free service to use. PitchRate, created by Drew Gerber of Press Kit 24/7, connects sources with journalists, bloggers and anyone who provides content. When you visit the Pitchrate website, you can log in as a journalist or as a source. I… Read More
Pennsylvania farmer’s market needs publicity ideas
Rose Strong of Springtown, Pa. writes: “I am a volunteer for the Springtown Farmers Market and I’m looking for some marketing and publicity ideas. “We started off with a bang last year but for some reason we lost our shoppers, and our vendors sort of dwindled down a bit. One week there’d be lots of customers, but… Read More
Speakers: Use local stories in towns where you speak
If you speak for free or for a fee, and you’re trying to generate media attention in towns where you speak, steal a great idea from motivational speaker Terry Hershey of Vashon, Wash. When he speaks in communities throughout the United Staties, he tries to find a local angle that ties into his topic—something he can pitch to… Read More