This guest post was written by David Murton. David has been helping companies build and maintain their online relationships with customers since 2006. He is also a professional writer and webmaster, with a particular interest in the open source Drupal platform. On a more personal note, David is an avid piano and accordion player, drawn especially to… Read More
Publicity Blog
The Top 13 self-defeating practices on LinkedIn
If you’re on LinkedIn, and even if you have an impressive number of connections, you might be making critical mistakes that are robbing you of the ability to make those connections work for you. The Business2Community blog lists its Top 10 Self-Defeating LinkedIn Practices, such as a boring or outdated profile, using the site to… Read More
Mari Smith to share her Facebook ‘pot of glue’ Wednesday
Why is it that some people have so much trouble generating interest in their Facebook pages? Yet other people, like Mari Smith, one of the world’s foremost experts on Facebook, seem to have a big pot of glue that they slather onto their pages and capture whoever happens to stop by? Mari’s glue is in the… Read More
Review of e-readers: WSJ likes the Nook (Is your ebook ready?)
Here’s one more reason to make sure your ebooks are available for the Nook (the Barnes & Noble e-reader) and Amazon’s Kindle. In a review in today’s Wall Street Journal, columnist Katherine Boehret cautions against relying on the iPad if you’re planning to read ebooks at the beach. The iPad’s screen has a glare that’s accentuated… Read More
Facebook, inflight mag titles added to inventory close-out
I thought I had caught all the out-of-date products when I went through my inventory a week ago, to prepare for my close-out sale that’s been under way for a week. But I found two more that I want to offer: 11 Ways to Avoid Missed Opportunities on Facebook (only $5, reduced from $49.95) Because… Read More
Restaurant owner needs help with PR for name change
This week’s Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon:”I’m in a PR quandry. I hope you and your readers might be able to give some advice. “Several months ago, you posted my first question in Help This Hound, asking how I could capture media attention for… Read More
Install Google’s +1 button at your website and blog
When Google, the King of Search, gives Publicity Hounds an easy way to let our websites and blogs stand out, we need to embrace it with all four paws. The newest tool is the +1 button, shorthand for “this is pretty cool” or “you should check this out.” You’ll start seeing it popping up on websites and… Read More
Book not done yet? You can finish it in 90 days
Many of my friends have written books, so I’ve heard one sob story after another on how long it takes. One author I know spent four years writing her book, and another frustrating year rewriting, proofreading and doing all the other little things associated with finally getting it onto the shelves in bookstores. If this… Read More
Publicists: Trade PR skills for Internet marketing training
Publicists, how many more clients do you think you can attract if your name comes up on the first page of Google every time someone searches for a PR person with your expertise? Tom Antion, my Internet marketing mentor, can help. Tom is looking for four select people who have expert skills in certain areas of PR and who are… Read More
7 things Weinergate teaches us about bad PR
Every political scandal, it seems, has a lesson or two on how to act—or not—during a crisis. The latest is courtesy of Rep. Anthony Weiner, a textbook example of how to completely botch a bad news situation. Here are the five lessons he teaches us about bad PR. None of them is new. 1. This… Read More