It used to be easy to find the movers and shakers who were the most influential people within their topic areas. But not anymore, thanks to social media. PR and marketing pros who need to find the heavy-hitter journalists, talk show hosts, bloggers, authors, experts and Facebook users who are discussing a particular topic right now, can… Read More
Publicity Blog
Add volunteer experience to your LinkedIn profile
You can now beef up your LinkedIn profile by adding any volunteer experience, a list of causes that you care about, and any organizations you support. After all, volunteering is as good for your career as it is for those you help. And your volunteer efforts are one more way to generate publicity. Here’s how to add this new… Read More
Peek inside the local TV news biz at TV Spy blog
The one thing that most media outlets do the worst job covering is themselves. That’s why Publicity Hounds who want an inside peek at the personalities and politics at local TV news stations should head over MediaBistro’s TV Spy blog. You’ll find news about: Which anchors, reporters and meteorologists are coming or going at local… Read More
Need a 2-page website? You can be a beta tester
If you need a very simple, two-page website, you might want to consider giving a new service a whirl, by being a beta tester. Lucky Badger, a tool developed by Bob Ricca, who designed my newsletter, “Craigslist: A Valuable Publicity Tool.”, helps small businesses develop an online presence. He’s looking for a few beta testers to… Read More
Learn Rachael Ray, Regis & Kelly pitching tips today
If you missed the webinar that Steve Harrison hosted a few weeks ago on how to get onto big TV talk shows like “Rachael Ray,” “Live with Regis & Kelly,” and the “The Wendy Williams Show,” you have another chance to listen. Steve is repeating it at 2 and 7 p.m. Eastern Time today, Thursday, Sept. 8.… Read More
What Taylor Swift can teach you about book marketing
This guest post was written by Carolyn Howard-Johnson, the author of the multi award-winning The Frugal Book Promoter (now in an updated and expanded second edition). Also part of the HowToDoItFrugally series is the booklet The Great First Impression Book Proposal booklet, that helps authors convince agents or publishers of their understanding of spin-offs, retailing and marketing in… Read More
Promoting fiction: Should authors fake a memoir?
This guest post was written by author Magdalena Ball, whose most recent novel, Black Cow, will be released by Bewrite Books later this year. She lives in New South Whales, Australia. Visit http://www.magdalenaball.com for more information on her work . * * * We all know that fiction is a harder sell than nonfiction.… Read More
Prepare your PR company for hurricanes, earthquakes
If you’re in the path of massive Hurricane Irene, and the home or office that houses your PR business is severely damaged or wiped out by the 115-mph winds and torrential rains, could you continue to conduct business? How to prepare for natural disasters is the stuff they teach in Crisis Communications 101. But many… Read More
How can a psychologist market on Facebook and Twitter?
Dr. Karen Hoving of Aurora, Colo., writes: “I have a Ph.D. in Clinical Psychology and specialize in two areas: Bipolar Disorder and Post Traumatic Stress Disorder. “Here’s what I’m doing right now to market myself: A Facebook page. A website. Two blogs: The Couch Trip for general psychology and “Shrinking” Chronic Illness. A monthly… Read More
Rachael Ray, Regis & Kelly execs to share pitching tips
If you’re trying to get onto one of the big TV talk shows, the best place to start is usually at the show’s website. But knowing where to look, and making sure your pitch stands out from all the rest, can be near impossible. That’s why Publicity Hounds who want to be on shows like… Read More