Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to improve your Facebook marketing for the holidays http://ow.ly/7DjbU 50 tools that can help you write http://ow.ly/7BtSv The care and feeding of the press: Super tips from the… Read More
Publicity Blog
Media contact lists for PR people on a tight budget
Who wouldn’t love to be able afford the big, massive media contact database—the ones that cost thousands of dollars? But for sole proprieator PR people, or do-it-yourself Publicity Hounds, that’s usually out of the question. An inexpensive alternative is the collection of smaller lists offered by HandleYourOwnPR.com, a real bargain if you’re looking only for media who cover a… Read More
Help me turn my apple cellar into a video studio
Do you hate recording talking-head videos as much as I do? There. I’ve said it. I hate recording talking-head videos! Here’s why. Before I can hit the “record” button, I must: Clean my home office. This includes ripping all the inspirational post-its and to-do notes from the walls, scooping up papers, notebooks, periodicals and other junk from my… Read More
N.J. biz women, PR ideas wanted for self-published book
Joyce Restaino of Newfoundland, NJ, writes: “We’re on the final push seeking contributing authors for the forthcoming book Jersey Women Mean Business: Big, Bold Business Advice from 100 New Jersey Women Business Owners—Practical Pointers, Solutions, and Strategies for Business, which will be published by Woodpecker Press, a company that helps authors self-publish. “The… Read More
Nonprofit Marketing Tip: Explain all 9 ways people can donate
Does your nonprofit tell visitors at your website all the ways they can donate? During the webinar I hosted yesterday on nonprofit marketing, PR and publicity with nonprofit marketing expert Sandy Rees, one of the participants asked if she should include a “Donate” button on every page of her agency’s website. Uh, of course, we… Read More
Write killer headlines: 102 fill-in-the-blank formulas
The next time you’re struggling with a headline for an article, press release, blog post, a page at your website or a paid ad, whip out this handy five-page cheat sheet and steal one of the 102 headline-writing formulas. Fill in the blank, and you’ve got a killer headline. It’s courtesy of blogger Chris Garrett,… Read More
How long before we’re branded, like cattle, with a “reputation score”?
If you’re on Twitter, Twitter has assigned you a “reputation score.” It has a system in place to gauge who you follow and who the people you follow follow. It uses that information to suggest the “Who to Follow” avatars in the right-hand column of your profile. So far, your score is still a secret. … Read More
5 website gems for nonprofit PR, fundraising & marketing
Nonprofit marketing expert Sandy Rees Nonprofits looking for the perfect angle for a publicity or fund-raising campaign might be tempted to use the “woe is us in this bad economy” hook. Don’t, says Sandy Rees, nonprofit marketing expert. Not only is it depressing, it doesn’t set your nonprofit apart from all the others that are grousing. If… Read More
Find influential experts in pain, or any topic, fast
How would you like to know the hottest topic that experts are discussing right now, online and in traditional media, in your niche? If you’re an expert in pain management, would you ever guess that other experts are taking about bracelets? Yes, bracelets. That’s what Publicity Hounds learned last week during the webinar… Read More
What rich authors know that poor authors don’t
Poor authors place their hopes, dreams, sweat, blood and money only into their books. If the book fails, the author fails. Rich authors use the book as a calling card to upsell readers to a wide variety of other products and services like: coaching programs, board games, wall calendars, membership programs, and more. That’s one… Read More