Publicity Blog

Media interview? How to deal with a confused journalist

You’re being interviewed by a magazine reporter who clearly doesn’t understand the topic, despite your best efforts to explain it over and over again. What do you do? That’s what a graduate of The Publicity Hound Mentor Program asked me just now. “A staffer recently did repeated interviews with a magazine writer, and sent follow-up emails… Read More

Help a farm promote therapeutic benefits of petting animals

Cathy Watson of Bostic, N.C., writes: “I am trying to get traffic to my website and teach people the therapeutic benefits of petting animals. “I’m also trying to sell farm tours for $5 a person and spread this message: Please educate yourself BEFORE you get that cute puppy, kitty or piggy. “I can’t take my animals… Read More

See a 60 percent sales boost with no new customers

Since joining StomperNet, the world’s largest membership site for Internet marketers, one of the most important things I’ve learned is to stop spending so much time chasing after new customers. That might seem counter-intuitive. But it’s true for me and it’s true for you, too. Many of us already have a group of loyal, responsive… Read More

How to launch a career as a paid speaker

If you use public speaking to promote your expertise and generate publicity, don’t believe what the naysayers tell you about how all speakers are suffering during this bad economy. The July/August issue of Speaker magazine, published by the National Speakers Association, features 25 men and women who are shaping the speaking profession. The “Who’s Hot?”… Read More

Career columnist seeking male sources 60+ with job twist

If you’re a man 60 or older and your career is taking on a striking new dimension, from a career change to national recognition, here’s a chance for some super publicity. Mildred Culp, who writes Workwise, a syndicated column, might want to interview you for a column. These people are disqualified: Women (already represented) Business… Read More

Michael Jackson songs won’t stop playing inside my head–help!

Ever since the news of Michael Jackson’s death, my brain won’t stop humming his songs. The news—and his music—are everywhere. I’m a huge Michael Jackson fan, and I’m devouring the musical tributes on cable. But enough is enough already. My sister says the same thing is happening to her. Some nights, it’s so bad she… Read More

Pasadena sewing instructor needs to target adults, kids

Cynthia Harvey of Pasadena, Calif. writes: “I am a fashion designer, sewing instructor and fashion career advisor. “I own The Sewing Studio in Old Town Pasadena, Calif., where I have fun teaching kids, teens and adults about the fashion industry and how to sew. “For almost two years, I have taught hundreds of students. My goal is to… Read More

Retailer’s guide lists clever ideas for in-store promotions

If you’re a retailer who’s looking for some clever ways to do fun in-store promotions in this sluggish economy, and you’re on a tight budget, pick up a copy of A Retailer’s Guide to Frugal In-Store Promotions by Carolyn Howard Johnson. It’s part of her “How to do it Frugally” series. When it comes to marketing on a shoestring,… Read More

Online press releases: 8 powerful reasons to keep using them

With all the focus on social media, you’re probably scampering to create new content for sites like EzineArticles.com, Facebook and Twitter. You may be writing articles, creating tips lists, and offering quizzes. That’s great. But don’t make the mistake of abandoning online press releases, which is all too easy to do when you’re consumed with posting every… Read More