Publicity Blog

Doing business locally? Share your blog at Patch.com

At the winter farmer’s market in my town, I ran into my local editor for Patch.com, the uber-local website that’s giving Publicity Hounds yet another outlet for their press releases, photos and local news. Lyssa Beyer and Matt Schroeder, her associate regional editor, were stopping shoppers and asking if they knew about Patch, which operrates in 22 states in the… Read More

Dog Tweets: Write killer headlines using this clever trick

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to write irresistible blog intros. http://ow.ly/8Em6E Chicago Tribune Offers Sunday Book Review Section for $99 a year. http://ow.ly/8FRZM Facebook timeline becoming mandatory for all users. (Ugh.) http://ow.ly/8HvgH 4 Simple Steps to a Facebook… Read More

Dog Tweets: 10 content marketing tips for 2012

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 10 content marketing tips for 2012. http://ow.ly/8mLqd Top 3 Video Marketing Lessons from Nielsen. http://ow.ly/8mLRO Bloggers: Want (recurring) donations from your readers? Just ask! http://ow.ly/8ohOz Daily newspapers going the way of the milkman. http://ow.ly/8ox57… Read More

Want (recurring) donations from blog readers? Just ask!

By the time Jim Hopkins left his job as a reporter and editor for USA Today on Jan. 10, 2008, he had already built up a respectable following at the snarky blog he published about his employer, Gannett Co., anonymously. Called simply Gannett Blog, it kept employees of the largest newspaper company in the United… Read More

Facebook page needs to attract women who laugh at themselves

Diane Kline of St. Louis, MO, writes: “I am the co-author of QuirkOut! Crazy Things Women do to Stay Sane. It’s a blog and weekly column, for women 20 through death, in the St. Louis Post-Dispatch newspaper on Sundays—sort of a Martha Stewart meets Tina Fey. “We all have QuirkOut! moments. We just named them.… Read More

Top 10 creative writing blogs and more top tweets

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Top 10 creative writing blogs. http://ow.ly/8gzJb Top 5 New Year’s Resolutions for improving your presence on LinkedIn. http://ow.ly/8gBr9 10-point checklist for growing your blog in 2012. http://ow.ly/8gBY9 10 reasons why you might not be… Read More

5 Twitter resolutions that will help you tweet smarter

Here are five things to consider doing differently on Twitter this year. They’ll help you gain traction, see a bigger return on your investment of time, generate more retweets and gain more followers. If you can’t do all of these regularly, at the very least, start doing some of them once a week, and then increase… Read More

Have an online pressroom you can be proud of—update it!

If your online pressroom looks anything like mine did about two hours ago, it’s time to drag out the dust mask, the Shop-Vac® and maybe even a garbage dumpster. I found so much outdated information and ancient publicity photos in the pressrooms at my website and at the PressRoom247 site that I almost didn’t recognize myself! And then it dawned… Read More

Nice year-end gift for your clients and more tweets

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Prevent the “lago effect” from dooming your CEO who tries to “help” during a crisis. http://paper.li/clayedwardspr/pr-pros-paper How Restaurants Are Using Social Media to Their Advantage. http://tinyurl.com/8xbuyuo How to Use Great Testimonials, Once You Get Them.… Read More