Publicity Blog

Authors: If publishers reject your book title, don’t give up

When Mark Victor Hansen and Jack Canfield wrote their first “Chicken Soup for the Soul” book, they traveled to New York City to meet with about 12 publishers. Their agent came, too. After two days of shaking hands and discussing the book, not one publisher was interested. “They all said it was a stupid title,”… Read More

Find the name of a blogger’s dog, cat, kid in 60 seconds

Update on March 8, 2012: For years, I have recommended—at this blog, in my articles, in my newsletters, during my webinars, during interviews with other media, in my live presentations and elsewhere—that you NOT pitch a blogger unless you spend time at their blog reading their posts. You must have a good understanding of what… Read More

Dog Tweets — 50 Ways to Get More People to Like your Facebook Page

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 50 Ways to Get More People to Like your Facebook Page | Facebook Tips and Tricks – FanPageFlow. http://ow.ly/9jBz0 Big list of 200 “Write for us” pages. http://ow.ly/9kmjE The mounting minuses of Google+. It’s… Read More

Dog Tweets — Follow These PR Rules If You Want To Raise Some Real Capital

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Follow These PR Rules If You Want To Raise Some Real Capital. http://t.co/OFOfjLof Submit series of articles to papers in rich suburbs via NAPS. Expensive, but might be worth it for you. http://ow.ly/93OKP Don’t… Read More

6 Ways to Overcome a Writing Setback

This guest post is written by Lior Levin, a marketing consultant for a company that offers to-do list tool applications for individuals and businesses, and who also consults at a psd to html company. * * * Whether you maintain a blog or develop user-friendly content for business websites, every writer fears getting… Read More

Dog Tweets — 7 Crucial Tactics for Writing a Radically Successful Guest Post

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 7 Crucial Tactics for Writing a Radically Successful Guest Post http://ow.ly/8TLYO Farts: The topic of a 6th-grader’s 1st-place speech. Here are 5 lessons from the speech: http://ow.ly/8TPHk 5 ways LinkedIn can freshen up and… Read More

3 things you DON’T need to get onto big TV shows

Dying to get onto one of the big TV shows like the “Today” show? Of course you are. Just one appearance can send your book flying off the shelves. If you’re a small business person, it can mean thousands of people rushing to your website. If you’re an expert in your field, it can mean… Read More

7 tech problems that can derail your PR—and how to fix them

The big magazine you’ve pitched says it wants to print the op-ed column you’ve submitted. But the editor says the head shot you’ve sent her isn’t good enough. She’s asked you to send a version that’s “300 dpi, 4-by-6” and she needs it NOW. Do you dare reply to the editor, telling her you’re not… Read More