Publicity Blog

How to publicize your Make a Difference Day activities

If you’re participating in Make a Difference Day, the annual day of doing good in the U.S., let your local media and bloggers know. Typical projects. like cleaning up neighborhoods and helping the elderly with repair projects, make great stories for newspapers and magazines, and great visuals for television, particularly if the media are part of… Read More

Gift List offers 25 percent discount until Sept. 30

If you sell a consumer product or service that would make a great gift for the holidays, this is the perfect time to take advantage of a 25 percent discount to The Gift List, a subscription service that provides pitching tips and contact information for hundreds of media outlets that are planning special gift coverage. “This year… Read More

Author explains how to apologize, after outbursts by celebs

In this week’s issue of my ezine, I wrote about how Rep. Joe Wilson, tennis star Serena Williams and rapper Kanye West are handing anger management experts and others a perfect opportunity to piggyback their story ideas and expertise onto the well-publicized outbursts. I suggested that therapists, sports coaches, etiquette experts and anyone else who needs a good angle pitch… Read More

What’s best way to promote a writing program for kids?

Suzanne Wood Raleigh, NC asks: “I’m starting an after-school writing academy to help kids in grades 8-12 improve their writing. Services include tutoring and workshops on topics such as writing the college application essay. ” I’m having trouble figuring out how best to market this academy, because most parents rely on word-of-mouth recommendations for tutoring and… Read More

Publicist needs ideas for promoting book of zombie stories

Karma Bennett, a publicist for Ulysses Press, asks: “My company is publishing a compilation of zombie stories. It will be direct-to-trade-paperback, so I can’t get reviews in the leading periodicals that review fiction since it isn’t coming out in hardback. “Some, but not all, of the stories have never been printed before. The editor is… Read More

Distinguish yourself from your company in your LinkedIn profile

Your LinkedIn Profile Summary: How to Distinguish Yourself from Your Company By Brenda Bernstein The Essay Expert One of the biggest mistakes I see people make in their LinkedIn profiles is that they do not distinguish who *they* are from who their *company* is. I call this “conflating” yourself with your company. “Conflating” is a… Read More

Sept. 11 deadline looming for O Magazine pitches

Sept. 11 is the deadline for pitching your business woman’s success story, or your tips for women, for a special round-up of story ideas that will be presented to O Magazine editors and other top-tier media. Publicists for PitchRate.com, which connects journalists with people seeking publicity, will take the best 10 to 20 pitches and present… Read More

Indie filmmakers need tips for promoting Soviet Union movie

Maria Antonia of New York, N.Y., writes: “I volunteer for a small independent film company based in New York, NY. We recently completed filming for a feature film called ‘Under Jakob’s Ladder.’ “Set in the Soviet Union in 1941, it’s based on a true story about a man who was thrown into prison for praying… Read More

How can grass-fed beef ranch connect with target market?

Jeff Clear writes of Monument, Colo., writes: “I do the Internet marketing for Lasater Grasslands Beef, a grass-fed beef ranch in Colorado. “Our target audience consists of environmentally conscious people, moms who want to feed their families healthy beef, and people who have spent money on vitamins because they have already proven they will spend money on health. “Our beef is… Read More