Career counselors, resume writers, HR directors, labor lawyers and job-seekers: If you want publicity, jump head-first into the debate over whether companies should be asking job applicants to turn over passwords to their accounts on Facebook and other social media sites. Even better, explain how you’re advising job applicants. Should they do as they’re told,… Read More
Publicity Blog
How to reach millions of readers on online book review sites
Smart authors don’t fret about the shrinking book review section in The New York Times, or the 12-page book section that the San Francisco Chronicle eliminated. Instead, they target online communities such as Goodreads.com, the largest site for readers and book recommendations in the world. Here’s why sites like Goodreads are so powerful if you… Read More
Want respect? Ditch the Hotmail, Yahoo, AOL addresses
Why would anyone who wants to be taken seriously advertise their Hotmail and Yahoo addresses on their business cards? When I see those addresses, I think “cheap.” The sin is even more egregious when an author commits it. Authors need to position themselves as experts in their field. Everything they do should communicate authority,… Read More
Dog Tweets — B2B marketers devote 26% of their budget to content marketing
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. B2B marketers devote 26% of their budget to content marketing. [Infographic] http://ow.ly/9DnP2 Facebook’s latest news, announcements and media resources – Announcements – Introducing Interest Lists – Facebook http://ow.ly/9Ehxj Pinterest = digital crack for women.… Read More
How I use Pinterest to link to old blog posts
Go ahead. Drool all you want over photos of those eight-layer chocolate mocha wedding cakes. While you’re at Pinterest scrolling through the thousands of enticing photos of strapless gowns, cute puppies, breath-taking sunsets and stiletto heels, I’ll be creating Boards around a common topic and using my pins, or images, to pull viewers back to… Read More
Pinterest: ‘Digital crack for women’ (Hooked yet?)
Washington Post columnist Petula Dvorak calls Pinterest, the wildly popular social media tool, “digital crack for women.” She’s addicted to it. So are millions of other women. (The guys are finally catching on.) And it’s time for Publicity Hounds everywhere to use this site to pull traffic. Pinterest, a digital pinboard that lets you… Read More
Dog Tweets — The very best way to receive a LinkedIn recommendation
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Retailers are missing where the customers REALLY are on Facebook. Are you? http://ow.ly/9saIt Too many authors give up after only 1 publisher rejects their title. Big mistake. Here’s why. http://ow.ly/9uoJu The very best way… Read More
Photos Rule, Video Drools: It’s Photography, Not Videos, That Engage Users
This guest post was written by Julie Anne Herrin, a self-described social media and marketing junkie who ferrets out the latest and greatest in mobile, traditional and social media. She works in marketing and public relations for Zimbio and StyleBistro. You can find her at her blog at CapturingtheCustomer.com and on Twitter at @JulieAnneHerrin. * … Read More
Pinterest: More than just bride’s dresses and cupcakes
It’s been around for two years. But in the last few months, interest in Pinterest, the social media site that lets you “pin” images onto a virtual corkboard, is off the charts. Before you start groaning because it’s one more thing to learn, check out these stats that prove the site, which appeals mostly to… Read More
Publicists, can I buy you coffee in San Francisco?
Attention publicists who are coming to the IBPA Publishing University this weekend in San Francisco. Can I buy you coffee? I’m arriving mid-day on Friday, and I’ll be presenting on three panels on Saturday. But I’m staying over on Saturday night. Email me at JStewart (at) PublicityHound.com and let’s see if we can coordinate our schedules.… Read More