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Publicity Hound Archives

Publicity Blog

Research Bloggers Before You Pitch a Guest Post

In the last few weeks, people who want to write for this blog, devoted to tips for getting free publicity, have suggested the following topics: How to create a bridal bouquet. Tips for cleaning office buildings. Closing techniques for sales teams. How to have a safe vacation. “Anything you think your readers would enjoy.” Why… Read More

HARO Success Stories Require Persistence and Patience

Pitching a publicity idea to someone whose name you scraped from a media directory can be the road to nowhere. But delivering on-target information to journalists, bloggers, broadcasters and others who are practically begging for specific types of people to interview, sometimes on deadline, can push you into the fast lane to success. That’s what… Read More

Easy Way to Get Publicity in Inflight Magazines

As airlines go out of business and consolidate, their inflight magazines are disappearing or shrinking, making it tougher to use these publications in a publicity campaign.  When I flew United over the weekend, I noticed an easy way to increase your chances of getting publicity in Hemispheres, their inflight magazine.  This tip also applies to… Read More

How to Leverage Your Ebook for Paid Speaking Gigs

By Jared Carrizales In the early days of learning to promote myself, I read a pretty powerful article that explained why I should write an ebook to build my contact list and send everyone my email newsletter. That was almost a decade ago, so it’s not necessarily ground-breaking advice now. Back then it was more of… Read More

How to Sell Your Story to Hollywood for a Movie or TV Show

“Game of Thrones” “Orange is the New Black” “House of Cards” “Friday Night Lights” “Call the Midwife” Each is a top TV show based on a book. Could the title of your book eventually be among them? Find out tomorrow—Thursday, March 16, 2017—when Daniel Hall introduces you to Hollywood producer Ken Atchity who has made… Read More

How to Sell Your Story to Hollywood for a Movie or TV Show

“Game of Thrones” “Orange is the New Black” “House of Cards” “Friday Night Lights” “Call the Midwife” Each is a top TV show based on a book. Could the title of your book eventually be among them? Find out tomorrow—Thursday, March 16, 2017—when Daniel Hall introduces you to Hollywood producer Ken Atchity who has made… Read More

21 Ways to Use a Free, Easy Tool for Screen-capture Video

Screen-capture software gives you the ability to record what you see on your screen and turn it into a video: perfect if you do training.  The problem is, fancy programs like Camtasia, which I’ve been using for more than a decade, have a long learning curve because they offer so many options like fade in… Read More

How to Get Raving Testimonials for Your Online Course Before You Launch It

If you’re considering turning your expertise into a new revenue stream and teaching an online course on a topic you love, you probably have the same question I had. How do you convince people to pay for it? You convince them three ways. First, with a course you’re sure the market wants—one that’s so rich… Read More

5 Places to Find Thousands of Publicity Leads, Most for Free

Wanted: A publisher to discuss how much Theresa Giudice from “Real Housewives of New Jersey” might earn with a book detailing her jail time. Wanted: Experts to talk about the ways in which your birth month affects your emotion or mood. Wanted: Books by and about key female influencers across a wide variety of industries.… Read More

#PublishingatSea Day 8: Our Proud Authors Keep Selling

It’s Day 8–Saturday, Jan. 28–on our Publishing at Sea cruise. We’re so pumped up after yesterday’s first book signing that we’re ready to dive right in and start selling again at the second one. Not so fast, mateys. This is another sea day, headed back to Fort Lauderdale. That means more classes all day. The… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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