Publicity Blog

9 Ways Corporate Sponsors Help Authors, Speakers, Experts

Note: This blog post was originally published on July 3, 2017. The training was so successful that it’s being offered again on Friday, Dec. 14, 2018. This has been updated to reflect the new date and content. Here’s one of the secrets to partnering with a large company or nonprofit that can pay your PR… Read More

How Researching Reporters Results in Better Stories

My client was ecstatic. She answered a HARO query from a journalist who writes for a magazine published for a giant trade association. The story would be read by thousands of people in my client’s target market. The reporter’s query, very specific, wouldn’t likely result in a lot of replies from HARO subscribers because… Read More

Why I Love Email Interviews with Journalists (You Should Too)

If you subscribe to HARO, the free media leads service that sends you dozens of queries from working journalists three times a day, you’ve probably seen requests from reporters who want to use email, and not the telephone, to interview sources. You might think that your time would be better spent with someone who wants… Read More

7 Ways to Promote Small Business Saturday on Nov. 24

It’s wedged between Black Friday and Cyber Monday, a day set aside by American Express to encourage people to shop locally. If you own a brick and mortar business, you have opportunities galore to promote Small Business Saturday for free. This year’s it’s celebrated on Nov. 24. Here are seven of my favorite ideas: 1. Create… Read More

Brand Your Small Business with a Gusher of Local Publicity

If you’re new to promoting yourself, go after the low-hanging fruit first. That means pitching media outlets in your own community, joining online neighborhood groups like Next Door, and getting to know local bloggers, podcasters and freelance writers. After you feel comfortable interviewing, aim a little higher and go after daily and regional newspapers… Read More

Meet Journalists, Broadcasters at Media-sponsored Events

An excellent way to meet journalists and broadcasters who can give you publicity is by attending events created by the media outlets where they work. Follow this handy a step-by-step guide on how find them and what to say. Read more

Pitching Holiday Stories? How to Know Your Deadlines

Understanding how deadlines fluctuate between print, online and broadcast media can confuse even the savviest Publicity Hound who wants publicity for a holiday-related product, service, cause or issue. You won’t find a “one size fits all” rule, unfortunately. And even if you know all the deadlines, you can sometimes convince a media outlet to cover… Read More