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Publicity Hound Archives

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Biggest Facebook frustration: Secret settings or ROI?

It’s hard to decide which part of Facebook drives people craziest: The super-secret settings that nobody tells them about, or the difficulty for businesses to really gain traction and see a return on their investment of time. I vote for ROI. But then, I almost drove myself crazy when my Facebook fan page disappeared early… Read More

PinAlerts tracks what’s being pinned at your website

You’re creating gorgeous Pinterest boards filled with stunning sunsets, wedding cakes fit for royalty and bling you can only dream about. And you’re having a ball. But does Pinterest bring money through the door? It sure can, if you know which product  photos and images at your website are being pinned the most. PinAlerts, a… Read More

Dog Tweets—8 Ways to Get the Biggest Marketing Bang Out of SlideShare

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 8 Ways to Get the Biggest Marketing Bang Out of SlideShare [Love Tip #4 for capturing leads] http://ow.ly/aLJGG How to Use Facebook Ads to Get More Quality Leads and Attract More Blog Traffic. http://ow.ly/aLP4N… Read More

‘Celebrity doodles’ help raise money for Cystic Fibrosis

   When Becky Gomes of Pittsburgh attended the ArtiGras festival in Jupiter, Fla., several years ago, she saw colorful doodles, drawn by well-known celebrities, that were being auctioned off. “That is just brilliant!” she thought. “Why don’t I do that for Cystic Fibrosis?” Becky is on the Board of Directors for the nonprofit and got… Read More

5 reasons I don’t tweet during conferences anymore

I’ve stopped tweeting from seminars, workshops and other live events I attend as a speaker or an audience member. Here’s why:       1. Multi-tasking, research shows, isn’t productive. In fact, the opposite is true. If I’m in the audience to learn, and I’m busy listening, and busy tweeting, something’s got to give. If you… Read More

Dog Tweets—5 things to do if your Facebook fan page disappears

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 5 things to do if your Facebook fan page disappears. http://ow.ly/aDJW5 Need Pinterest stats to convince the boss that you should be pinning? Cool infographic at http://ow.ly/aBmbW Don’t freak if a reporter asks, “Is… Read More

Create your own infographics at Visual.ly

Are you as fascinated with infographics as I am? They’re everywhere these days, and you can’t spend much time on Twitter, or surfing the web, without stumbling across one. Create your own at Visual.ly, a start-up that allows anyone to quickly and easily create professional quality designs with their own data. When you’re ready to… Read More

How to write and market your book simultaneously

Mistake #1 Made by Many Authors: They wait until their books are written to figure out the target market. Mistake #2: They give no thought whatsoever to marketing the book until it’s printed. How do I know?  Because over the years, several hundreds authors have called me for help when they can’t sell their books.… Read More

Dog Tweets—How authors promote each other’s books on Pinterest.

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How authors promote each other’s books on Pinterest. http://ow.ly/asCKj Speakers, Trainers, Authors: Excellent source for finding best vendors & solutions to problems: http://ow.ly/at3f8 8 rules of Pinterest etiquette. http://ow.ly/at5Vj 4 ways to promote your… Read More

Promising new startup? Apply for coverage on Mashable

An app called ThreeRing that creates and shares a digital portfolio of students’ work quickly and easily. A new social networking site called MatchPuppy that matches up New York City dogs with furry companions according to size, age and energy level.  A website called Parking Panda that allows you to locate and rent parking spaces, and rent out your own… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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