Publicity Blog

Authors: Lasso your book blurbs, put them on LinkedIn

Admit it. You feel like I do—way too busy and far too hassled—to stop and recommend somebody on LinkedIn when they ask you to, even though the tan bar says “It only takes a minute.” You and I both know we’re sometimes tempted to slave away at these recommendations much longer than we need to,… Read More

Dog Tweets–Why PR people should take infographics more seriously.

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Why PR people should take #infographics more seriously. http://ow.ly/bf7Aj 10 survival tips when planning your next event. [Tip: Lay off the booze.] http://ow.ly/be2r1 How to successfully pitch an idea for a TV show (this… Read More

Dog Tweets—Why buying email lists is always a bad idea.

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Why buying email lists is always a bad idea. http://ow.ly/b5es1 Bloggers: If your readers are leaving your blog, vowing never to return again, this could be why. http://ow.ly/b4zlY Even non-geeks with no artistic talent… Read More

My newest—and best—infographic (You can do this too)

I’m still playing around with free infographics tools and apps in preparation for my webinar tomorrow—Thursday, May 24—on How to Easily Create Free and Inexpensive Infographics. You’d be amazed at the astonishing number of web-based tools, and reviewers, who refer to so many of these DIY graphics sites as “drop dead simple.” Not for my… Read More

Even non-geeks can create infographics—here’s mine

Now I know why PR firms and graphics artists charge a fortune for those big, detailed infographics you see everywhere, like these on Pinterest. They’re very difficult to plan, draw and execute. The one below took me about an hour and a half to create on Easel.ly, a free tool that’s still in beta. It’s… Read More

Bloggers: Don’t make visitors log in before commenting

Don’t you hate it when you visit a blog, read a post, love the topic, and even before you get to the end, you know what comment you’re going to add? Then you reach the bottom of the post and you see this: That’s what happened to me just now when I read… Read More

Rebroadcast your webinars with live Q&A, sell more

If you’re a subject matter expert who hosts live webinars, like I do, you know all the problems with webinar technology. You accidentally click the wrong button on the console and discover that for the last 10 minutes, your audience has been unable to hear you. Or you struggle to present in-depth content while… Read More

Learn how to make simple infographics for PR or for fun

I’ve been researching a variety of free and inexpensive programs and apps that allow you make infographics you can use in a PR campaign, at your website, in marketing materials, to share on the social media sites, or just for fun. You can learn them during the webinar on How to Easily Create Free or Inexpensive… Read More

Dog Tweets—5 reasons traditional PR is dead.

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 5 reasons traditional PR is dead. http://ow.ly/aYitX Authors: How to get your books in front of librarians. http://ow.ly/aYk8n Tip on finding your target market: Make it easy for THEM to find YOU. Offer various… Read More