Publicity Blog

4 best-selling authors want your questions for webinar

If you want to become an author whose books fly off the shelves, don’t make many of the dumb mistakes that have cost other authors thousands of dollars in books they can’t sell and years of wasted effort. Bring your most burning questions about book writing, publishing and marketing to a free webinar tonight at… Read More

What advice do you have for Facebook after email snafu?

The little children running Facebook quietly changed users’ email addresses recently, with no warning whatsoever. Somebody, hire an adult to supervise the children. And then get this company a good PR person! This email switcheroo was one of two big, dumb boneheaded moves in the last few days. Dumb Move Number 1:… Read More

5 reasons you must promote your press releases

Writing a press release, and then not promoting it, means you’re missing opportunities galore for more readers and possibly more customers. Here are five reasons why you should be promoting your press releases (same as a news release): 1. There’s too much noise online, including billions of press releases. Every day, people feel as though… Read More

5 ways to promote press releases on LinkedIn

Most people write a press release, upload to their website or one of the paid distribution sites, and then forget about it. Missed opportunities galore! One of the best ways to call attention to your release, assuming it’s for a business audience, is to promote it on LinkedIn five ways. I’ll be discussing them all,… Read More

How to Drive Nonstop Traffic to Your Press Releases

When you write a press release, you probably post it to your website. If you have a budget, you distribute it through one of the distribution services like eReleases, PRWeb or PR Newswire. That’s a start. But you’re not done yet. The immediate bump in traffic you see after distributing the release won’t last long. In… Read More

Dog Tweets—4 tips for writing an effective bio

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 4 tips for writing an effective bio. [Slideshow] http://ow.ly/bzVk0 The industry with the worst websites. [Can you guess which one it is?] http://ow.ly/bzVXc Dumping Facebook? Here’s a step-by-step guide for keeping your friends. http://ow.ly/bwQkU… Read More

How to segment customers with a simple infographic

One of the biggest struggles in marketing is talking directly to every visitor who comes to your website or your Facebook page. That’s true with me because my target audience includes PR pros, small business owners who want do-it-yourself publicity tips, authors who know nothing about book publicity, and rock bands that want more… Read More

6 biggest mistakes of self-published authors

By the time most self-published authors call me, it’s far too late to help them salvage a failed book marketing campaign. Based on the many calls and emails I’ve received over the years, here are the five biggest mistakes I’ve identified in their book campaigns: 1. No Training on How to Write or… Read More

Dog Tweets—9 Phrases We Should Stop Seeing in Tech Journalism

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 9 Phrases We Should Stop Seeing in Tech Journalism. http://ow.ly/bpThq What 3 online newsrooms for mega-big brands are teaching even us little guy show to do very well. http://ow.ly/bqoU0 5 ways journalists can use… Read More