During our first webinar yesterday with one of our joint venture partners, Patsi Krakoff, participants submitted a lot of great questions. Here’s one: Q. “If I’m not supposed to be promoting on social media sites, then how am I supposed to sell anything?” A. Sell your expertise first by giving lots of great content. Offer… Read More
Publicity Blog
200+ want JV partnerships for new social media product
By Joan Stewart We knew that one of the biggest problems facing businesses was learning how to do social media. But we never realized HOW big until this week. More than 200 people are interested in joint venture partnerships to promote our new product, “Social Media Rx: Your 20-Minute Prescription for Cutting Through the Clutter, Chatter and… Read More
Trouble remembering social media passwords? Try KeePass
By Joan Stewart Remembering passwords to your website, blog and email program are hard enough. But if you’re participating in social media, it can be a nightmare, particularly since it’s a good idea to change them periodically. I’ve been using a great program called KeePass, the free, open source, lightweight and easy to use password manager. You can put… Read More
TV stations want readership participation
http://www.broadcastingcable.com/article/390681-Stations_Story_Meetings_Offer_Public_Option_.php
‘Tis the Season for Social Media
By Jeanne Hurlbert New survey results from ComScore tell a dramatic story about the influence social media is wielding this holiday shopping season–and it’s a story to which smart retailers are paying attention. The survey results estimate that social media has influenced fully 28% of holiday shoppers this year–that’s more than 1 in 4. Product… Read More
Creator of the ‘Screaming Pillow’ needs marketing help
Gabrielle Yetter of Marblehead, MA, writes: “I recently launched my new company and produce The Screaming Pillow which is a pillow you scream into when you need to let off steam. “It came about after my sister and her baby were killed in a car crash many years ago and my mother was counseled by a bereavement… Read More
Offer 30-second spots featuring ‘how to’ tips for local radio
If you’re trying to get onto local radio stations, but you don’t have money to spend on advertising, offer the station free recorded 30-second spots filled with valuable how-to information their listeners will enjoy. Tie it into a month of the year that’s related to your topic, and you just might generate some valuable free exposure… Read More
How to identify your social media target audience
By Joan Stewart Don’t jump head-first into social media without first identifying your target audience. If you miss this critical step, you could end up wasting a lot of time and energy by reaching out to people who aren’t interested in what you have to say. The My Creative Team blog suggests you ask several questions that can… Read More
Giving free speeches? More places where you can speak
If you’re giving free speeches in your community as a way to practice before you start charging a fee, or simply to market your business, here are more places where you can speak. Add them to the list I offfered a few weeks ago when I first saw this query in the SpeakerNetNews ezine. When you… Read More
Top 10 ways to get free publicity from the Tiger Woods mess
Piggybacking onto hot celebrity gossip ranks right up there as one of the best ways to generate free publicity for your product, service, cause or issue. But hurry. This story may be old news by the end of the week. Here are the Top 10 ways to create free publicity for yourself by participating in the… Read More