Measuring the effectiveness of a publicity campaign is one factor that separates the true Publicity Hounds from the Publicity Pups. If you have no way of measuring the success of a press release you’ve posted online, then why are you posting it? The same with your blog. My friend Don Crowther, an Internet marketing expert… Read More
Publicity Blog
Ideas needed on how to promote an expert on mold
Susan Murphy of Pleasant Ridge, MI writes: I’m looking for some interesting avenues in which to promote our client, an environmental scientist who specializes in toxic mold education, detection and remediation. Connie Morbach, M.S. CHMM CIE, is a respected national authority in indoor air quality (IAQ) who has performed over 10,000 residential/commercial air tests and… Read More
Your dog can soon have its own Twitter account
By Joan Stewart By the end of the summer, your dog should be able to start sending messages from his own Twitter account. It’s called Puppy Tweets and it’s made by Mattel. The package includes a plastic tag with a sound and motion sensor that attaches to the dog’s collar. Connect the USB receiver to… Read More
Job-hunters, publicity-seekers: Wake up your boring bios
Boring bios are more potent than sleeping pills. Yet you read them all the time in people’s online press rooms, in their books, and even on the mini-profiles they write on their Twitter and Facebook pages. Sometimes job-hunters include a useless paragraph of incredibly dull information on their resumes. Publicity expert Nancy Juetten hates boring bios,… Read More
Why a press release and not just a blog post?
If you’re releasing a report on the state of your industry, what’s the purpose of writing a press release? Why not just post the information to your blog? In fact, why even bother with press releases? Can’t blog posts serve the same function? That’s what law firm marketing expert Kevin O’Keefe asked at Real Lawyers… Read More
NYC to give press passes to bloggers–Hooray!
If you’re a blogger and you’re covering news events in New York City, you’re now able to obtain a press pass. FishbowlNY reports that City Hall will now issue press passes to online journalists to cover events where the public is denied access. Under the proposed new rules, an applicant must show that he or… Read More
Editor of Motivated magazine welcomes pitches
If you or your PR client have a great story to tell that can motivate entrepreneurs and upper management, you might be a good candidate for Motivated magazine. Editor Shevaun Voisin said she welcomes pitches. But before pitching, please check out the magazine’s website to get a good feel for its mission. “MOTIVATED Magazine encourages readers… Read More
12 proofreading tips for press releases, blogs & other copy
Before you send that next press release, or add copy to your online press room, or post something to your blog, or upload a new article to an article directory site, use Mickie Kennedy’s 8 top tips for proofreading. His company, eReleases, writes and distributes press releases for people who don’t want to do it… Read More
How to promote a speaker on anti-Semitism?
Judith Bron of Spring Valley, N.Y. writes: ” It is no secret that anti-Semitism is at its highest pinnacle since the end of World War II. “Jews are the longest surviving civilization on the face of the earth. I’d like to get onto the paid speaking circuit and speak about this topic: “In spite of… Read More
How to connect by phone with a LinkedIn connection
By Joan Stewart Here’s a perfect example of how to build a strong relationship with one of your connections on LinkedIn. Follow it to the letter, and you’ll have a strong connection with somebody who can help you, and with whom you can help. Two weeks ago, when I reviewed my LinkedIn messages, I saw… Read More