Authors, experts and consultants who rely only on a handful of revenue streams—such as their books, consulting and speaking engagements—are missing out on lucrative products and services that can create a powerful media empire and get you mountains of free publicity. That’s what Steve Harrison will discuss tomorrow—Thursday, Sept. 27— when he presents the free… Read More
Publicity Blog
10 worst mistakes bloggers make when using photos
This week’s guest blog post was written by Lesley Ellen Harris, a lawyer, educator and author who has written four books on licensing and copyright issues. Read more about copyright basics at her website at CopyrightLaws.com. Follow her on Twitter at @CopyrightLaws. * * * By Lesley Ellen Harris… Read More
How to pitch your new product to magazines
You’re launching a product and you’re hoping for a big story in a national magazine. You find the editor’s name and email address in one of those expensive media directories. You write a pitch and email it to her. Not so fast! You’re probably pitching the wrong person. If it’s a big magazine,… Read More
Job search expert needs tips to promote job openings
Susan Joyce of Marlborough, Mass., writes: I am a job search expert trying to pull traffic to my blog at Job-Hunt.org and help people connect with jobs in this tough economy. Every Monday is Job Search Madness Day on Job-Hunt.org. Top employers with a large number of open jobs are profiled each Monday, and then… Read More
Dog Tweets: 8 must-have items in your online press room
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 8 must-have items in your online press room. http://t.co/i2Naxxye 4 Social Media Goals Every Business Should Measure [I love #3]. http://ow.ly/dNir0 How To Get Amazon’s Top Customer Reviewers To Review Your Book. http://ow.ly/dNmyd Authors: Creative… Read More
21 spin-off products that tie into your book
Authors, don’t make the mistake of thinking that your book is your key revenue generator and that, if you market it correctly, you’ll sell a lot of books and make a lot of money. That seldom happens in the real world. Your book should be a calling card that brings people into your funnel and… Read More
What rich authors know that poor authors don’t
I’ve seen this happen repeatedly and it breaks my heart every time. An author ties up three years of her life and takes out a second mortgage on the house to write, publish, distribute and promote her book. If the book fails, she fails. And she has nothing to show for it. That’s how poor… Read More
Authors: Your big advantage on local TV talk shows
UPDATE ON SEPT. 14, 2012: We really rocked the “Get On TV” webinar yesterday. Here’s the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here. * * * Any author who has been booked as a guest on a… Read More
Climb the TV publicity ladder, one rung at a time
UPDATE ON SEPT. 14, 2012: We really rocked the “Get On TV” webinar yesterday. Here’s the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here. * * * Author and life coach Clint Arthur has done an… Read More
Build your expertise, meet CEOs on Quora.com
Smart PR people and publicists encourage their clients to answer questions in their area of expertise at Quora.com, the social media site where you can ask and answer questions on any topic. On my profile page, I’ve answered 43 questions so far and asked two. And in almost every case, I’ve picked up tips… Read More