Company PR departments spend hours—entire days even—poring over a press release, picking apart every paragraph and sentence—and then waiting for multiple layers of approval before it goes live. Everyone puts their stamp of approval on the document that includes words and phrases THEY like. If only the readers were that receptive. The next time you write… Read More
Publicity Blog
Do you thank people for retweeting your content?
Imitation is the greatest form of flattery, and in social media circles, that means retweeting somebody’s content. But what do you do when you check your Twitter mentions (@PublicityHound, below your photo) every day and see that, say, more than a dozen people—or two dozen, or three dozen—have retweeted your content during the last 24… Read More
How to get a non-LinkedIn user to recommend you
By Joan Stewart If you’re trying to generate recommendations for your LinkedIn profile, you’ll eventually extend an invitation to someone who would be happy to endorse you, but isn’t on LinkedIn and doesn’t want to bother creating an account. It could be your college advisor, who’s in her 90s. You were her star pupil. But… Read More
Facebook traffic nipping at Google's heels
By Joan Stewart If you still aren’t on Facebook because you’re late to the party, recent traffic statistics should convince you to hop onboard NOW. A chart at social media strategist Sally Falkow’s blog shows that Facebook’s traffic is almost dead even with traffic from Google. Facebook now has more than 400 million users worldwide, up… Read More
Frustrated authors, speakers: Canfield has sage advice
If you’re a frustrated author who has been trying to think of an idea for a book, finish a book already under way, or boost sluggish sales of a book that’s been on the shelves for several months, Jack Canfield has some sage advice for you. And who better than Jack to give it? He… Read More
Harpist needs computer tips to save time—and her hands
Anne Roos of South Lake Tahoe, CA, writes: “I am really struggling with time management. I’m a professional musician and a published author, working on two upcoming CDs, live performances, and an upcoming book.” “I am also very physically active, taking classes in the martial arts. These activities all involve practice/rehearsal and being offline… Read More
How to get a recommendation from someone not on LinkedIn
When Scott Allen was my guest during the teleseminar “How to Use LinkedIn to Promote Anything—Ethically and Powerfully,” he urged LinkedIn users to collect as many recommendations as possible. That’s one of the very best ways to flaunt your expertise and really stand out from your competitors. But what if the person who you ask for a recommendation… Read More
No time for social media, but lots of time to waste on email
One of our customers who bought and took Social Media Rx, our social media assessment, told me this morning how frustrated she is that she doesn’t have enough time to spend on social media. I suggested that she set aside a block of time twice a day, say as soon as she starts work in… Read More
Prepare for the mobile gold rush with your new mobile site
In the last several issues of my newsletter, I’ve been writing about the gold rush that’s about to occur in the world of mobile marketing. Imagine you’re in San Francisco in 1848, but you’re the only one with a gold-sifting pan. That’s what mobile marketing is like right now. It IS a little like the… Read More
Speakers, tweak your topic for recession-proof college market
Many professional speakers who charge a fee for their programs are giving far fewer presentations than they gave a few years ago because corporations, nonprofits and government agencies have cut travel and training budgets. One way for speakers to rebound is to tweak their topic for the college market. James Malinchak, “King of the College Speaking Circuit,” says… Read More