If you’re looking for a new tool to improve your PR campaign, create an additional revenue stream and save time, start hosting and recording webinars, even if you don’t have a technical bone in your body, like me. I’ve been hosting webinars for several years as a way to train the people who follow me,… Read More
Publicity Blog
Commenting in LinkedIn Groups? Link to your blog
A hat tip to Jose Nieves, a fellow member of the Problogger Professional Bloggers group on LinkedIn, for this fabulous tip about how to pull more traffic from within groups to your blog or website. You can find him at CreateaBloginMinutes.com. Type the URL under your signature. Is this simple, or what? Here’s a way… Read More
Dog Tweets–25 Twitter accounts to help you get published
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 25 Twitter accounts to help you get published. http://ow.ly/f5Hzw How to add a shopping cart discount code to Facebook. http://youtu.be/X0GLGBGW8y0 How to invite your friends to your Pinterest board. http://ow.ly/f6ob8 Pitching a producer or… Read More
Speakers, do you still use one-sheets for marketing?
In the speaking industry, one-sheets have been a valuable marketing tool. Speakers have used a simple one-page flier, sometimes two pages back-to-back, to summarize their keynotes, break-outs, workshops and training sessions. They include things like testimonials, contact information, and a list of clients. Then they give a rough draft to their graphic designer who makes… Read More
Dog Tweets—Fast, easy blog post: Your top 10 tweets from this past week
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Fast, easy blog post: Your top 10 tweets from this past week. Example at http://ow.ly/eWU35 Know Thy Enemy: How to deal with tough reporters. http://ow.ly/eSA1b 10 worst (some illegal) mistakes bloggers make when using photos.… Read More
Promote your Facebook page with a look-alike contest
The next time you needed a fun promotion for a new product or service, or an upcoming event, consider a look-alike contest, one of the 35 Ways to Promote Your Facebook Page. Important: You must use a third-party app to run your contest, one of 9 tips for running successful Facebook contests. I love… Read More
How to be an expert in your industry
If you want publicity, it’s a whole lot easier to get it if you’re an expert in your field. When I speak to audiences about the importance of being an expert, I see people start to cringe. They’re paranoid about calling themselves experts and then being “found out” or “uncovered as a fraud.” That’s because… Read More
5 simple ways to promote your Facebook page
Here’s a sneak peek at five tips I’ll be sharing on Thursday when I host the webinar, “35 Ways to Promote Your Facebook Page.” UPDATE on Oct. 30, 2012: : This webinar has been rescheduled for Thursday, Nov. 8, because of the hurricane that has shut down much of the East Coast. You can still… Read More
How clever Dan Poynter promotes his multimedia ebook
It was the subject line of Dan Poynter’s email that caught my attention. When I clicked on it, there he was, smiling, in the cockpit of a plane. I couldn’t help but look out the front window and imagine that I was sitting there next to him and that we were ready to take off. … Read More
7 reasons hotels should respond to bad reviews
That nasty review of your hotel isn’t as bad as the one above, but they still gave you only one star because they found mold on the walls in the bathroom. Or the drunks in the next room carried on all night. Or the surly waitress in your restaurant smelled like cigarette smoke. When you get… Read More