EzineArticles.com announces that it has added three new categories to help cover the exploding Social Media trend: Internet & Online Businesses: Social-Networking Social Networking is fueled by sites such as MySpace, LinkedIN, Ryze and savvy web 2.0 netpreneurs that are helping their own web audience discover new ways to network with each other online. Internet & Online… Read More
Publicity Blog
‘Procreation Vacation’ helps writer procreate, not just write
One of the best ways to attract media attention for your product, service, cause or issue is to invite journalists to actually experience your story, not just report it. That’s what PR firm Quinn & Co. did when trying to generate publicity for its client, Starwood Hotels and resorts worldwide. The firm discovered that the locals in the… Read More
Top 150 marketing blogs in U.S.
One of the best ways to generate publicity is to create a “Top 10” list. But if you want to start a real buzz online, make the list a lot longer. For example, how about choosing the best bloggers in your area of expertise? PR/marketing blogger Todd Andrlik’s “Top 150 Marketing Blogs” list shows how to do it. I like five things… Read More
Press release, marketing buzzwords to banish forever
Blogger and former journalist David Meerman Scott, who I interviewed several months ago on “The New Rules for Press Releases,” has written about banishing gobbledygook and buzzwords from press releases. I thought of him this morning when I opened the press release from The Creative Group, a California firm that surveyed advertsing and marketing execs about the most annoying and… Read More
Blog promotion is easier with these 41 tips
No more excuses for publishing a blog that pulls about as much traffic as a deserted country road. Tony Hung, guest blogger this week at ProBlogger, presents 41 ideas on How to Market Your Blog in 2007. (A tip of the hat to Publicity Hound Colin Delany of e.politics, the online political advocacy blog, for passing this… Read More
Music industry publicity course at UCLA
UCLA Extension is offering a one-day seminar exploring the role of public relations in pop music. “Publicity in the Music Industry: A One Day Seminar” features guest speakers from record labels and music industry journalists. The seminar is led by Cary Baker, owner of conqueroo, a Los Angeles-based music and entertainment public relations firm. It will… Read More
Turn your book into a Hollywood movie
So, you think Hollywood will go ga-ga over your book? Not so fast. Lots of authors think the same thing. And if you want to break through all that competition, you have to take the right steps. Rick Frishman of Planned Television Arts is offering a free teleseminar from 8 to 9 p.m. Eastern Time on Wednesday, January… Read More
EzineArticles.com adds 16 sports categories
If you’re writing articles about sports, or anything else for that matter, one of the very best article directories is EzineArticles.com which just added 16 sports categories. They are: Archery Boating Bodybuilding Bowling Cheerleading Climbing Equestrian Hunting Mountain Biking Racquetball Scuba-Diving Skateboarding Snowboarding Surfing Track-and-Field Wrestling I love this article directory for several reasons. It… Read More
Free ebook of publicity tips (consider regifting)
Put your 2007 publicity campaign on steroids with my special holiday gift to you—“The Best of The Publicity Hound’s Tips of the Week of 2006” ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will… Read More
Writing tip: Make statistics come alive
One of the best ways to help journalists and consumers understand statistics in your press releases, articles and marketing copy is to turn a statistic into a picture they can see in their minds. I just saw a great example of this today. Greg Stromberg, CEO of Toobee International, sells a toy called “The Amazing… Read More