Publicity Blog

Last chance to hear Danny Iny’s tips on Jan. 29 webinar

I love hearing rave reviews from Publicity Hounds when I offer them free tips from a guest expert who I know they will love. Danny Iny of Firepole Marketing did a training event for my audience on Jan. 10, about what it’s really going to take to build a thriving audience and business this year.… Read More

How to handle rejection from journalists when doing PR

When you pitch a story to a reporter, and the reporter isn’t interested, it’s easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a screeching halt. That would be a big mistake. Pick yourself up. Brush yourself off. And move on! That’s what I told an author this week… Read More

Dog Tweets–3 great tips on how to use LinkedIn

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 3 great tips on how to use LinkedIn.With 200+ million members on LinkedIn you are really missing out if you are not using this professional social media platform to your advantage. Simple tips to… Read More

Ask anyone you’re interviewing this killer question

You don’t have to be a headhunter to ask probing questions that reveal somebody’s true grit, talent and tenacity. Here’s one from Lou Adler, a headhunter and author of the books Hire With Your Head and The Essential Guide for Hiring and Getting Hired: “What single project or task would you consider your most significant… Read More

Dog Tweets—10 ways to build authority as an online writer

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 10 ways to build authority as an online writer. [PR peeps: Share with your clients.] Don’t copycat other writers. But you can build influence by using writing techniques that influential writers use. When press releases… Read More

Fun facts in a professional bio make people smile

Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executives build their online… Read More

Don’t send ecards via LinkedIn direct messages

The last thing I want to see in my LinkedIn messages are ecards wishing me Happy New Year or even Happy Birthday, some that include music and blinking lights. I found three of them in a row just now when I checked my DMs. Here’s the kicker. In each case, I was one of a… Read More

Dog Tweets–How Internet Radio can increase your site’s traffic

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How Internet Radio can increase your site’s traffic. Web Hosting Jerry lists top 3 sites. http://ow.ly/gBfna 7 tips for using ProfNet to score big with the media, [also applies to free services]. http://ow.ly/gFnM7 2… Read More

Dog Tweets—10 blogging commandments for a successful year

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 10 blogging commandments for a successful year. http://ow.ly/gsv0A “Twitterverse” is fifth most annoying word of 2012. Guess which word is #1 most annoying? http://ow.ly/gsxtq 3 reasons you should never apologize for a lack of… Read More