Publicity Blog

7 places to stay off the sauce if reporters are present

Journalists and booze don’t mix. Just look at what happened to Gen. Stanley McChrystal, who was dumb enough to let an investigative freelancer for Rolling Stone into his inner circle and conduct a tape-recorded interview—over drinks. Never, ever drink while interviewing with a reporter. That’s a lesson in Interviewing 101 and keeping the media… Read More

How to accumulate recommendations on LinkedIn

By Joan Stewart When you go to LinkedIn to check out someone’s profile, do you scroll down the page and check to see how many recommendations they have? I usually do. That’s a pretty good barometer of the quality of someone’s work and, in some cases, the depth of their expertise. One of your goals… Read More

Definitions of advertising, promotion, publicity and PR

If you work in PR, and you’re trying to explain to somebody what you do, and they look at you with a blank stare, explain it this way: “If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday,’ that’s advertising. If you put the sign on… Read More

Wanted: Examples of Facebook Fan Page coupons

If you use coupons on your Facebook Fan Pages, particularly if those coupons are bringing more leads and sales, I’d like to see them. Include the link in the comment section below, explain how you created the created the coupon, and the results you’ve seen. I’m looking for examples for a course I’m teaching. I’m familiar with… Read More

12 more fill-in-the-blank headlines for your articles, blog

Suffering from headline writer’s block? If so, don’t sweat it. Over the weekend, I stopped at my local bookstore and scanned the covers of the June issues of several dozen business and consumer magazines and found these 12 headlines which you can tweak and turn into your own: Turn the _______ You Have into the _______ You Want… Read More

Need an expert? Look at one of the article directory sites

If you’re looking for an expert source because you need to hire a speaker, or you want a guest for your podcast, or you’re doing research for a book, don’t get discouraged if you don’t find one on Twitter, Facebook or LinkedIn, or by Googling . There’s still a large percentage of people—even experts—who aren’t at… Read More

Online visibility: 13 ways to build a following

This month’s guest blog post was written byJames Nissen. Last week, I shared James’ pitch and wrote about How a guest blogger pitched me and made me say ‘yes’ * * * By James Nissen “It does not matter how slowly you go as long as you do not stop.” — Confucius One of… Read More