Professional bios are one of the most difficult things for Publicity Hounds to write. Perhaps that’s why so many of them are so boring. Help is on the way! Nancy Juetten, “The Bio Doc,” will show you how to resuscitate a DOA bio during a free webinar tomorrow from 2 to 3 p.m. Eastern Time.… Read More
Publicity Blog
Ask webinar registrants: ‘What do you want to learn?’
When I listed 9 ways to use webinars for PR, to make money and save time, one of my tips was to host a free Q&A webinar for your customers, ezine subscribers, blog readers or anyone who needs help in your area of expertise. Andrew Darlow, a photographer and digital imaging consultant, did just that.… Read More
Dog Tweets—10 places you can’t afford to publish mediocre marketing copy
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 10 places you can’t afford to publish mediocre marketing copy.Use actionable words at the beginning of your meta description, like “Read,” “Discover,” and “Learn,” and explain what’s in it for the reader if they… Read More
9 killer calls-to-action to use today on LinkedIn
Never assume that people know what you want them to do. You have to TELL them. Every time you write a status update on LinkedIn, or send an InMail, or answer a question in Groups, consider a call-to-action. You might think that sounds “too promotional” on the world’s Number 1 business networking site. But not… Read More
LinkedIn InMail, not an agent, lands author a book deal
Nataly Kelly spent years pitching publishers with an idea for a book on how language changes our lives and affects the world. No bites. She hired an agent who pitched it to the big New York publishers. Not even a nibble. Months later, after she severed ties with the agent, she got the bright… Read More
Use window-dressing power tools on your LinkedIn profile
When LinkedIn removed several apps recently that users loved, like Events and Answers, it added new tools and tweaks that now give you the ability to strengthen your profile and wow visitors on the world’s #1 business networking site. Picture a spiffy front window in a department store with well-dressed mannequins, colorful props and… Read More
Dog Tweets—How to handle rejection from journalists when doing PR
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. When a journalist says “no” to your story idea, here are 5 things to do, and 2 things to never do. Pitch it to someone else whose audience needs to hear what you’re offering. Pros… Read More
Pros and cons of TV and radio publicity
This is the second in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part III will be featured next and focus on online publicity. * * * Earlier this week, I listed the pros and cons of publicity in newspapers, magazines and other print media. Today,… Read More
Why Pinterest contests are easier than Facebook contests
Contests are powerful marketing tools, and not just for businesses and brands associated with beautiful images, like the ones on Pinterest for the Brides of North Texas. A fun contest with an enticing prize can go viral within hours. Contests can pull traffic to your website, build your email list, get you in front of… Read More
Pros and cons of free publicity in newspapers, magazines
This is the first in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part II will be featured next and focus on broadcast publicity. * * * When it’s time to launch your next promotion, and free publicity is an important component, know the… Read More