Attention PR and marketing consultants, and anyone who has clients who are confused about how to dip their toes into social media. You may be in an ideal position to add social media consulting to your line-up of services and generate another stream of income. Most of what I’ve learned about social media has been from… Read More
Publicity Blog
7 ways blogging makes you and your employees smarter
By now, you’ve probably read most of the arguments on why companies should be blogging. But here’s one you don’t read about very much. Blogging makes you smarter. And that goes for your employees, too, if they’re posting to your blog. Almost every time I write here, I do research, even if it’s simply Googling… Read More
Get the monkey off your back using VAs, subcontractors
If you’ feel like you can’t do it all, start pushing the monkey off your back by delegating some of your work—particularly the stuff you hate doing—to an assistant. A good virtual assistant and other subcontractors can free you up to concentrate on the strategies and tasks that bring in the money. But knowing where… Read More
How to write a guest post for my publicity blog
I love exposing readers of this blog to new viewpoints related to publicity, even if they disagree with mine. Topics can include anything dealing with traditional publicity to reviews for books and products that deal with publicity, online marketing, self-promotion or social media. I’m not interested in posts that aren’t related to those topics. Truth is,… Read More
Commenting at blogs? Mention your expertise
Mickie Kennedy’s excellent post Blog commenting for PR–do’s and dont’s, reminded me about something that every smart Publicity Hound do. State your expertise whenever you comment. For example, if I’m commenting on a post about how to write well, I’ll start by saying…”As a publicity expert who worked as a newspaper writing coach for many years, I disagree… Read More
American Way magazine searching for Road Warriors
Attention speakers, trainers, sales people or anyone who feels like they spend most of their life in an airplane. You could be one of the winners of the 9th Annual Road Warriors Contest, sponsored by American Way, the inflight magazine of American Airlines. The Grand Prize winner will take home 2 million Hilton Hhonors® Bonus Points, 1… Read More
Why holding a press conference can backfire
You win an industry award and you’re so tickled that you can hardly wait to call a press conference. Problem is, you’re only one that’s excited. Your publicist, in fact, is reluctant, because she thinks a press conference sounds, well, so old-fashioned. That’s what happened this week to a publicist who’s one my readers. Her… Read More
3 email marketing mistakes that can kill your business
If you use email to market, here are three mistakes that can get your business closed down–fast: 1. Buy or rent a list. Because the people on the list have not given you permission to email them, they might complain to your Internet service provider or email management company that you’re spamming. And… Read More
Fast Company wants your photo for its November issue
Fast Company magazine wants to include your photo in the November 2010 issue, as part of a neat project it calls the “2010 Most Influential People.” This is a terrific chance to generate publicity from a magazine with a circulation of more than 538,000, as well as knowing how influential you really are. If you’re… Read More
Moderate comments at your blog using these 7 tips
By Joan Stewart One of the most frequent questions from beginning bloggers is how to moderate comments. They’re afraid to allow comments “that criticize me or my company.” They don’t know whether to edit comments with a heavy hand, or not at all. Or whether to allow links to other people’s blogs and websites. And… Read More