Publicity Blog

Dog Tweets–How to customize your Facebook page, for free

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Facebook finally will give us the ability to reply to Comments. What took so long? Facebook is preparing to roll out a new feature on Pages and popular Profiles that will help increase interactions… Read More

TV/Radio Talk Show Guest Directory Deadline March 26

Dozens of radio and TV talk shows are looking for guests right now, and you might make the perfect interview for one of them, or several dozen of them! But many of the producers and guest bookers aren’t wasting time listening to people pitch them over the phone. They’re going straight to the RadioTour.com website… Read More

Radio publicity: More tips to make hosts love you

This guest post, the second of a two-part series, was written by Margaret Larkin, owner of Metrolingua LLC in Chicago. She produces the popular podcast Radiogirl. You can also find her on Google Plus and Google Voice at 716-202-TALK (8255). See Part 1. Radio interviews are tricky: How to be the perfect guest. * … Read More

Radio interviews are tricky: How to be a perfect guest

This guest post, the first of a two-part series, was written by Margaret Larkin, owner of Metrolingua LLC in Chicago. She produces the popular podcast Radiogirl. You can also find her on Google Plus and Google Voice at 716-202-TALK (8255). * * * I’ve been working in radio for a while, and part… Read More

Strengthen your LinkedIn profile with benefits, value

One of my goals this year is to include in every piece of marketing copy I write, at least one value statement or benefit of using my products and services. I’m starting with my LinkedIn profile. When I rewrote it a few months ago, something was missing but I couldn’t put my finger on it.… Read More

8 revenue ideas for authors/experts (more tomorrow)

Authors, if books are the only products in your inventory, you’re missing out on selling to people who don’t like to read. Consultants and experts, the same goes for you, too. I know lots of people who don’t have time to read. But they love listening to audio books in the car, driving from one… Read More

Social Media 101 for authors kicks off Thursday, Feb. 28, with 3 sessions on Facebook

I’ll be the first to admit that Facebook may well be the most confusing of all the social media websites. It changes frequently. It has apps, tabs and other tools hidden in the strangest places. It isn’t intuitive, at least for me. But for every person who hates it, there’s another who swears it’s one… Read More

Sydney success story

Hi Joan, As an aside, I signed up for your press release tutorial and got up to about day 19, but then I’ve heard nothing since. Not sure why…. I was enjoying it! Today on the radio programme I like to listen to on Sydney’s (Australia) local ABC radio, they were starting a new competition.… Read More

Dog Tweets—Authors: You can’t promote your book on your Facebook profile

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Effective story-telling for business [Works for PR and during media interviews, too.] The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing… Read More