Lynne Scheible of Big Rapids, Michigan writes: “Leadership Mecosta, our community leadership program, is sponsoring a community art project. “Area businesses and organizations are sponsoring fiberglass statues of more than 30 bulldogs, 3 by 4 feet. We chose a bulldog because it’s the mascot of Ferris State University, our local college. “Our job now is… Read More
Publicity Blog
7 resources make it easy for journalists to find you
Even the most carefully written publicity plan can be downright frustrating if you pitch journalist after journalist and you hear nothing back. I just finished a free article Find Journalists Using These 7 Resources. It lists seven resources that Publicity Hounds can use to get in front of journalists. One is a free leads service. Four are subscirption-based leads services.… Read More
More tips, ideas on how to use Twitter
Since finishing my special report two days ago on how to use Twitter for business, I came across several other interesting items related to Twitter: –Earlier today, when content strategist and blogger Amy Gahran was working in her home office in Boulder, Colorado, she learned about an approaching tornado via Twitter. In an article at the Poynter website, she detailed her… Read More
Help get print publicity for book on fiscal/physical fitness
Mary Ammons of Nashville, Tennessee writes: “We had a successful launch of a book on physical and financial fitness (authored by: celebrity Jack LaLanne and financial advisor Matthew J. Rettick) in New York and have had a great run with television on shows like the Today Show, Fox Business, etc. “But we’re having trouble garnering… Read More
Bad resource boxes, landing pages can confuse article readers
Just read a great article by Christopher Knight of EzineArticles.com on how incorrectly using the author resource box at the end your articles, or leading readers to bad landing pages, can shatter your credibility. For example, in one article about how to be a deejay, written in English, Chris clicked on a link in the author resource box and landed on… Read More
Targeting teens? Use MySpace and Facebook equally
If you’re targeting teens with a message about your product, service, cause or issue, it’s a mistake to use only MySpace or only Facebook. MediaWeek says that according to a new report issued by Nielsen/NetRatings, U.S. Web users ages 12-17 who regularly visit both MySpace and Facebook spend more time on these sites than users who visit… Read More
How to market a YouTube campaign
Somebody here at the “Unconference” asked Shel Holtz how to market a video like the Dove video I wrote about earlier today so that it creates a deafening buzz online. He didn’t know all the details but said they paid to have it on YouTube’s homepage. He also wasn’t sure if they did a blogger outreach campaign. But… Read More
Writing articles? Know how to negotiate with publishers
If you’re writing articles for newspapers, magazines and other publications, make sure you understand rights, reprints and other legal issues that can trip you up later. Michelle Nightengale of BookdSolidSuccessTips.com emailed me a question about this topic. She wanted to know if she maintains the copyright to an article she has already written for a publication and if… Read More
What you can learn from a puppy
We brought home our new puppy six days ago. Her name is Bogie, and you can see her here. The little 11-week-old purebred German Shorthaired Pointer is the love of our lives. Bill is in charge of training her because she’ll be his hunting companion. I’m trying to play catch-up by devouring the book “Training in No Time,” written by… Read More
Introducing: Bogie, The Publicity Hound’s new puppy
Meet Bogie, an 11-week-old German Shorthaired Pointer. She’s the love of our lives right now. Here she is in all her glory, though she usually doesn’t look this serene. Because she has a brown head and brown-green eyes, it’s often difficult to tell if her eyes are opened or closed. (In this photo, they’re closed.) When they’re open, she’s either chewing lamp… Read More