When you’re brainstorming ideas to promote your next special event, use this shortcut: My list of 27 questions designed to get you thinking creatively about how to generate publicity. The answers will help you identify juicy angles, compelling pitches and other content the media and bloggers will want to know about. I’ll share several dozen more… Read More
Publicity Blog
Authors, 7 things will keep you out of the poorhouse
If you’re writing a book, or thinking of writing one, please don’t take the quickest path to the poorhouse. Don’t start writing your next book unless you can identify multiple ways you’re going to make money from it. The answer “I’m going to make money when people buy it at the book store”… Read More
50+ (almost all free) websites to promote events
When it’s time to promote a live or special event, do you rely on the same old websites to spread the word? Posting on Craigslist, Facebook and LinkedIn is a no-brainer. But if you aren’t doing much more than that, you could be missing the smaller niche websites where you can target your ideal attendees… Read More
How to work with a PR firm: 15 do’s and 8 don’ts
The New York Times’ Small business blog has an interesting post about do’s and dont’s when working with a PR firm. Jennifer Walzer, founder and chief executive of Backup My Info!, a company that does online data back-up, discusses her experiences with a PR firm and passes along advice on how to make the relationship go smoothly. You’ve… Read More
Free, colorful data charts for your website, blog
Looking for a graphic to illustrate a blog post you’re writing or a presentation you’re creating? Peruse the archives at comScore Data Mine, a service that offers free statistical data in colorful charts and graphics. If you use one, you must credit the company. This is a new service, judging from the archives, so you… Read More
Hang a banner advertising your Facebook Fan Page
By Joan Stewart Don’t just create a Facebook Fan Page, and then forget about all the ways you can promote it offline. Here’s a cool marketing tool that costs little and can attract fans in droves. It’s a simple Facebook banner that you can hang outside your restaurant, storefront, near the entrance to your park or museum, or wherever your… Read More
Latina bloggers a valuable PR tool, survey results show
If you pitch bloggers as part of your PR campaign and you have a topic that ties into parenting, Latino issues, heritage/culture, cooking, recipes, beauty, fashion, art or technology, consider pitching Latina bloggers. Results of the 2010 Latina Bloguera Survey taken by Latinos in Social Media (LATISM for short), show that even though the number of blogueras has been climbing… Read More
Sell books by the truckload: Free call explains how
Dr. Neil Baum, a urologist in New Orleans, tried lots of ways to promote and distribute his book, Marketing Your Clinical Practice. Most of them bombed. And like many other authors, he felt stuck. Then, he thought that perhaps a big pharmaceutical company might want to buy his book in mass quantity and give it… Read More
Free ticket for 3 days of Internet marketing training
If you need Internet marketing training, but you can’t afford one of those expensive programs from a coach, here’s something even better. It’s a free ticket to a three-day live event, an in-depth crash course on the very latest techniques and tools that you must know if you sell any product or service online. StomperNet,… Read More
Comment on Forbes & AARP mags’ redesigns
Two big-circulation magazines are unveiling redesigns, and an almost guaranteed way to get into them is to comment on the redesigns through a letter to the editor and, of course, include the name of your company in your signature. Really crafty Publicity Hounds will be able to weave into the letters other information about their companies without… Read More