New Age Directories—sort of a MySpace or Facebook of the New Age, spiritual and alternative communities— has just gone live. “Create your own online world and promote yourself, your ideas, your dreams; share your thoughts, expertise and advice; share your healing, love and gratitude; find, seek, look, listen, ask; make friends, business contacts, even romance – anything… Read More
Publicity Blog
Why few journalists comment at blogs and in forums
Journalists have traditionally been slow to embrace online tools that will make their jobs easier. Some of them are finally using social networking sites like Facebook and Twitter to find sources or look for story ideas. One area where you won’t see many journalists participating, however, is in the comments section at blogs and in… Read More
Crisis at your company? Consider embedding reporters
When seven people in the Chicago area died in 1982 after ingesting Tylenol capsules which had been laced with potassium cyanide poison, Johnson & Johnson moved quickly to manage the crisis. The company embedded journalists in meetings with top management so they could hear first-hand all the issues and problems the company faced. That move, and others, were brilliant. Johnson… Read More
Create video for your chamber of commerce, local media
If you’re a member of your local chamber of commerce and the only thing you have to show for it is the receipt for your annual dues, don’t even think about dropping out. Because you’re a smart Publicity Hound, you have an opportunity right at your fingertips to be a star in the organization and… Read More
Help a designer promote a wardrobe survey for women
Merri Cvetan of Big Bend, Wisconsin writes: “As an interior designer, I’m always looking for ways to drive people to my website and business. “I am creating a fun survey to find out the relationship between a woman’s wardrobe and the colors she decorates her home with. I will offer a designer notebook to one or… Read More
How long before criminals start monitoring Twitter?
Maybe it’s just me. But I fear that one day soon, criminals will discover that Twitter is one of the best places to find empty houses vulnerable to a break-in, or Twitterers who make it easy for them to commit far more serious crimes. I expect to see lots of details in tweets about what… Read More
The Musician’s Guide to Brides includes press release tips
I love books about marketing and publicity that are directed to very niched audiences. So I jumped at the chance to contribute content to the book The Musician’s Guide to Brides—How to Make Money Playing Weddings by Anne Roos, who has been playing the Celtic harp at weddings for more than 25 years. On pages… Read More
Outsourcing helps you do more with less & saves your sanity
Most small-business owners whose businesses are on the fast track usually have one thing in common. They all outsource work they either hate to do, or work that requires a skill set or talents they don’t have. They outsource bookkeeping, writing and editing, proofreading, graphics and artwork, search engine optimization, website design and management, and more. It lets them complete… Read More
Promote artwork with video using these 11 tips
Of all the people who need to promote what they’re sellings, artists are among those who have the most difficult time. I don’t know why. But Nicolette Tallmadge, who blogs at The Crafted Webmaster, offers 10 tips on How to Use Online video to Promote Your Art. She makes an interesting point. People who buy… Read More
Use spam checkers for ezine copy and pitches
Your ezine might be packed with free content and do excellent job promoting your expertise. But it’s worthless if it ends up in the recipient’s spam folder, or in one of several other spam traps that have been set by Internet service providers. That’s why it’s worth the extra time to run your ezine or important email you’re sending, like pitches to… Read More