If you’re resisting Google+ because you don’t have time, you don’t have patience to learn it, or you don’t think you need it, this should change your mind: Bonus Reason: Google+ currently has 500 million users! Can all those people be wrong? Convinced? Join me tomorrow, May 9, when social media strategist BL Ochman explains… Read More
Publicity Blog
Google+ no longer optional, it’s mandatory to rank high
If you’re not on Google+ yet, or you’re on it but not doing much with it, consider these sobering facts: Social media strategist BL Ochman says, “Content is, indeed king, and any brand that isn’t producing content on Google+ that people want to read is going to find itself without traffic, fans, or—soon—sales.” Join BL… Read More
Dog Tweets – Twitter Self-Service Ads 101
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Twitter Self-service Ads 101. After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. The ultimate guide to finding and using images online. Images are a… Read More
Headline Writing Tip: Keywords Beat Clever Every Time
I only thought I understood the importance of using keywords in headlines, articles, blog posts and website copy so the search engines could find them. It wasn’t until I took Jeff Johnson’s “TubeTraffic Secrets” course that the light bulb went on: sometimes one or even two keyword phrases in a headline aren’t good enough. This… Read More
Dog Tweets–7 tips on how to write sticky, memorable blog posts
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Is using YouTube for business a mystery to you? Free cheat sheets + video training and 15 YouTube Ranking and Discoverability Factors Checklist Will you use the F-bomb in blog posts and on social… Read More
Free Twitter bird icons (and hundreds more) for your blog
There’s nothing cuter—or more helpful—than a stash of Twitter icons to use at your website or blog, or in your newsletter. It’s even better if they’re free. AWeber, the company I use to send my ezine, “The Publicity Hound’s Tips of the Week,” just emailed me a list of links where anyone can grab hundreds… Read More
Win a tour of the “Good Morning America” set
Publicity Hounds are tripping over reach other trying to claim a coveted spot as a guest on “Good Morning America,” a primo publicity hit. If you can’t get booked as a guest, the next best thing is the chance to tour the set with co-host George Stephanopoulos. And it could be yours for only… Read More
Dog Tweets–How to turn off LinkedIn endorsements
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to turn off LinkedIn endorsements. Skill endorsements are a great way to help build your professional brand. But not all people agree that the feature is useful. Some say it can be a… Read More
Don’t force blog readers to log in before commenting
I love commenting at blogs and do so several times a week. I try to write succinct, well-thought-out comments. I double-check what I’ve written for typos. When I click “Post Comment” and see the box that tells me I must log-in, I bail out. Why not just hold up a sign that says, “Go Away”? … Read More
How to partner with corporate, nonprofit sponsors
You don’t have to be Danica Patrick or Mars/Venus author John Gray to attract corporate sponsors. Hundreds of authors, speakers and experts who already have the talent to serve a specific niche—and are far less famous—are teaming up with major corporate and nonprofit sponsors to deliver a message that resonates with a much bigger audience.… Read More