UCLA Extension is offering a one-day seminar exploring the role of public relations in pop music. “Publicity in the Music Industry: A One Day Seminar” features guest speakers from record labels and music industry journalists. The seminar is led by Cary Baker, owner of conqueroo, a Los Angeles-based music and entertainment public relations firm. It will… Read More
Publicity Blog
Turn your book into a Hollywood movie
So, you think Hollywood will go ga-ga over your book? Not so fast. Lots of authors think the same thing. And if you want to break through all that competition, you have to take the right steps. Rick Frishman of Planned Television Arts is offering a free teleseminar from 8 to 9 p.m. Eastern Time on Wednesday, January… Read More
EzineArticles.com adds 16 sports categories
If you’re writing articles about sports, or anything else for that matter, one of the very best article directories is EzineArticles.com which just added 16 sports categories. They are: Archery Boating Bodybuilding Bowling Cheerleading Climbing Equestrian Hunting Mountain Biking Racquetball Scuba-Diving Skateboarding Snowboarding Surfing Track-and-Field Wrestling I love this article directory for several reasons. It… Read More
Free ebook of publicity tips (consider regifting)
Put your 2007 publicity campaign on steroids with my special holiday gift to you—“The Best of The Publicity Hound’s Tips of the Week of 2006” ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will… Read More
Writing tip: Make statistics come alive
One of the best ways to help journalists and consumers understand statistics in your press releases, articles and marketing copy is to turn a statistic into a picture they can see in their minds. I just saw a great example of this today. Greg Stromberg, CEO of Toobee International, sells a toy called “The Amazing… Read More
Publicists’ tips booklet deadline Dec. 31
If you read the item in this week’s issue of “The Publicity Hound’s Tips of the Week” about the Tips Booklet Anthology for Publicists, and you’re interested in a clever idea that will help bring in more business, you’ll want to know that the deadline has been extended to Dec. 31. If you missed the item, I… Read More
Forbes.com wants reader-generated content
Dying to get into Forbes magazine but can’t? Forbes.com is the next best thing—or maybe even better. Although prewritten contributions are rarely accepted, Forbes.com invites concise reader-generated content that’s relevant to business people. MarketingSherpa offers contact information, pitching tips and more in this article. You can access it for free until Dec. 11.
Information products: A major revenue stream
If you’ve toyed with the idea of turning your knowledge into a product other than a print book, take a look at the new book “From Entrepreneur to Infopreneur” by Stephanie Chandler, due out in December. A copy arrived in the mail today as a thank-you for contributing to Stephanie’s book. In it, I discuss my special… Read More
Wanted: Stories from entrepreneurs
One of the best ways to promote your business is to get into other people’s books, which have a long shelf life. Here’s another opportunity to do just that. Fred Hueston and Lyna Farkas of the “Growing Your Business” radio show are writing a book, and they’re looking for stories from business people, entrepreneurs and others.… Read More
Build blog traffic with these 10 tips
Now that you have a blog, how do you drive traffic to it? Colin Delany, whose e.politics blog dissects the craft of social advocacy, passes along 10 excellent tips. To really build a following, he advises blogging no less than every other day. (Stop grumbling that you don’t have enough time!) As he correctly points out, the… Read More