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Publicity Hound Archives

Publicity Blog

Publicity goldmine: Magazine editors’ blogs (clues galore!)

If you want publicity in magazines big or small, and you’re targeting a particular reporter or editor, are you checking to see if your media contact blogs? You should be.  While thousands of other publicists  and self-promoters are all competing for the journalist’s attention via email pitches, many of which end up in the Deleted… Read More

12 bridging statements to use in tough media interviews

One of the best ways to prepare for a difficult media interview is to make a list of a few of the worst questions you can imagine being asked, and prepare responses to each question. It’s easier than you might think, thanks to a bridging statement that “bridges” from the reporter’s difficult question to your… Read More

Safety net saves you from Internet marketing rip-offs

Have you evey been invited to a free event hosted by an Internet marketer who promises you’ll walk away a lot smarter, and then you get to the event and find out it’s nothing but a sleazy pitchfest for a $2,000 product? What about those expensive “systems” pushed by Internet marketers who claim they will… Read More

9 book marketing mistakes authors shouldn’t make

If you’ve written a book, or want to write one, you’ll want to read the guest blog post I wrote for The Book Designer Blog titled Do You Know These 9 Huge Marketing Opportunities Even Smart Authors Miss? In the Comments, one reader asked, “How can I get these tips printed on my mouse pad?… Read More

Do expert authors need to know this list of 100 words?

The editorial team at EzineArticles.com has published a fascinating and controversial infographic that includes 100 Words Every Expert Author Should Know.     I’m curious about what you think about this list. Would you use words on this list in your writing if you didn’t know what they meant and first had to look up… Read More

5 more things you didn’t know about me

I stumbled across an old blog post I wrote on 5 things you didn’t know about me. But that was way back then. Here are five more recent things: Now, tell me something I don’t know about you.

Dog Tweets– 10-point checklist for editing your own copy

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 10-point checklist for editing your own copy. What do you include in your Spelling, Punctuation, and Grammar Revision Checklist? What resources do you keep (and use!) in your writing space? 5 things… Read More

Dog Tweets—How to link multiple editions of your book on Amazon

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to link multiple editions of your book on Amazon. Have you ever wondered what happens when you publish a new, revised edition of your book (with a new ISBN) and make… Read More

Online marketing tips galore in Red Hot Internet Publicity

I’m honored that book marketing expert Penny Sansevieri asked me to write the Foreword to her new book, Red Hot Internet Publicity.   She’s one of my Publicity Hounds, and she presented two fabulous sessions last week at Author U in Denver, where I also spoke. Even though I already hosted a webinar with Penny a few… Read More

Google CEO: “If you’re anonymous, you’re irrelevant” (Google+ training today)

Here’s what Google’s former CEO Eric Schmidt has said can happen to you if you’re not active on Google+. The emphasis is mine: “Within search results, information tied to verified online profiles will be ***ranked higher*** than content without such verification, which will result in most users naturally clicking on the top verified) results. The… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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