If you want publicity in magazines big or small, and you’re targeting a particular reporter or editor, are you checking to see if your media contact blogs? You should be. While thousands of other publicists and self-promoters are all competing for the journalist’s attention via email pitches, many of which end up in the Deleted… Read More
Publicity Blog
12 bridging statements to use in tough media interviews
One of the best ways to prepare for a difficult media interview is to make a list of a few of the worst questions you can imagine being asked, and prepare responses to each question. It’s easier than you might think, thanks to a bridging statement that “bridges” from the reporter’s difficult question to your… Read More
Safety net saves you from Internet marketing rip-offs
Have you evey been invited to a free event hosted by an Internet marketer who promises you’ll walk away a lot smarter, and then you get to the event and find out it’s nothing but a sleazy pitchfest for a $2,000 product? What about those expensive “systems” pushed by Internet marketers who claim they will… Read More
9 book marketing mistakes authors shouldn’t make
If you’ve written a book, or want to write one, you’ll want to read the guest blog post I wrote for The Book Designer Blog titled Do You Know These 9 Huge Marketing Opportunities Even Smart Authors Miss? In the Comments, one reader asked, “How can I get these tips printed on my mouse pad?… Read More
Do expert authors need to know this list of 100 words?
The editorial team at EzineArticles.com has published a fascinating and controversial infographic that includes 100 Words Every Expert Author Should Know. I’m curious about what you think about this list. Would you use words on this list in your writing if you didn’t know what they meant and first had to look up… Read More
5 more things you didn’t know about me
I stumbled across an old blog post I wrote on 5 things you didn’t know about me. But that was way back then. Here are five more recent things: Now, tell me something I don’t know about you.
Dog Tweets– 10-point checklist for editing your own copy
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 10-point checklist for editing your own copy. What do you include in your Spelling, Punctuation, and Grammar Revision Checklist? What resources do you keep (and use!) in your writing space? 5 things… Read More
Dog Tweets—How to link multiple editions of your book on Amazon
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to link multiple editions of your book on Amazon. Have you ever wondered what happens when you publish a new, revised edition of your book (with a new ISBN) and make… Read More
Online marketing tips galore in Red Hot Internet Publicity
I’m honored that book marketing expert Penny Sansevieri asked me to write the Foreword to her new book, Red Hot Internet Publicity. She’s one of my Publicity Hounds, and she presented two fabulous sessions last week at Author U in Denver, where I also spoke. Even though I already hosted a webinar with Penny a few… Read More
Google CEO: “If you’re anonymous, you’re irrelevant” (Google+ training today)
Here’s what Google’s former CEO Eric Schmidt has said can happen to you if you’re not active on Google+. The emphasis is mine: “Within search results, information tied to verified online profiles will be ***ranked higher*** than content without such verification, which will result in most users naturally clicking on the top verified) results. The… Read More