Think beyond the office when you’re pitching stories about yourself or your company to journalists and bloggers. If your CEO has an unusual hobby or collection, Kym McNicholas of Forbes wants to know about it. She’s an anchor/reporter for the Forbes Video Network and reports and produces mostly video business stories. She she also contributes to… Read More
Publicity Blog
Help! No one can see my Facebook Fan Page
Talk about frustrating! For the past few months, I’ve had no activity at my Facebook Fan Page, despite the fact that I’ve been posting videos, notes, tips and photos. If you click on that link or paste http://www.Facebook.com/publicitytips into your browser window, you’ll end up in your own account. Yet the page comes up in… Read More
Hyper-local Patch.com covers 600+ communities
Here’s another website to add to your media list consider if you want publicity for local news. It’s Patch.com and it already covers more than 600 communities and neighborhoods in California, Connecticut, Delaware, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia, Washington and Wisconsin.… Read More
Manage your online reputation BEFORE bad news hits
A reader asked me to recommend a company that will help her manage her online reputation. Here’s my advice, which every Publicity Hound should pay attention to, before the you-know-what hits the fan: “I don’t remember recommending a specific company. Many companies do this. “Of far greater importance, I believe, is being proactive long before… Read More
Of all the blog posts you’ve written, what’s your favorite?
When I spoke last week at the Meetup hosted by the Wisconsin Business Owners Network, the audience couldn’t get enough information on blogging. And tomorrow, when I speak about social media to a CEO Roundtable at the Milwaukee Athletic Club, I hope to convince at least one CEO to start a blog. But I’ll need success stories. … Read More
Your favorite LinkedIn group for marketing, PR, publicity?
If you’re curious about whether email pitches are effective, you’ll want to know about the interesting discussion under way in the PRWise group on LinkedIn. “Given journalists’ overcrowded inboxes, does e-mail pitching work anymore? What are your secrets to achieving success with email pitches?” asks Stephen Spenser, principal of Praxis Communication and formerly with the… Read More
5 ways to use Twitter lists for PR, marketing, spying
Anne Deeter Gallaher has written a helpful blog post on How to add Twitter to your PR to mix in 9 easy steps. I commented and suggested using Twitter lists these five ways. All were discussed in more detail during the webinar I hosted on How to Use Twitter Lists & Directories to Generate Publicity &… Read More
Wanted: Tips for finding executives 50 and older
This week’s Help This Hound question is from Bonnie Boots of Tampa Bay, Fla.: “I’m working with a client who offers training for business consultants through a membership site, Consultants Gold. “The faculty is made up of top-shelf experts who’ve successfully transitioned from business executive to independent business consultant. The ideal member for Consultants Gold is a… Read More
Does your “Contact Me” page say “Go Away”?
‘The problem with most “Contact Me” pages is that they’re hard to find and uninspiring. Ideally, your contact information should be in an easy-to-find location on your homepage. Many people bury it a layer or two into the website. My heart sinks when I want to contact someone, go onto their “Contact Me” page and can’t… Read More
Tips needed for pulling traffic to heart health website
This week’s “Help This Hound” question comes from Teri Arnold of Norfolk, Wa.: “I work for the American Heart Association in the Mid-Atlantic Affiliate and we are rolling out a new interactive website at MyLifeCheck.org that provides a free health score and personal action plan for ideal health. “You simply plug in your numbers (blood pressure, BMI, height,… Read More