Marcus Simmons, president of the Motown Automotive Professionals, asks: “I want to broaden my presence in the digital world and need to enroll in various online courses. “Since I’m blind, I can’t write down the characters in the image on the registration page, because my screen-reader can’t decipher images. Do your Hounds have any suggestions around this problem?”
Publicity Blog
Did Jesse Jackson know the mic was on?
How could the Rev. Jesse Jackson, a master at playing the media like a fiddle, not know the mic was on last week when he made that repulsive comment about castrating Barack Obama? One of the very first things you learn in Media Training 101 is that if you’re mic’d, always assume it’s on and never… Read More
Social networking tips and success stories
I’m quoted in the July issue of Cleveland Business Connects magazine, explaining why I’m in love with Twitter, the free micro-blogging tool. (“It takes far less time than many other social networking tools and can produce incredibly powerful results.”) Publicity Hound Lynne Meyer, APR, who reads my ezine, The Publicity Hound’s Tips of the Week, asked if… Read More
Add social media links to your EzineArticles.com profile
It’s difficult enough keeping up with all the updates, profiles, friending, etc. at social networking sites. So thanks to Chris Knight of EzineArticles.com for reminding us to cross-promote from these sites and to include social media links in our EzineArticles.com profiles. His website is now supporting LinkedIn, Facebook, MySpace, Twitter & FriendFeed. Here’s a sample of what his… Read More
Use LinkedIn to promote–ethically and powerfully
Some people collect LinkedIn connections like they collect pennies in a big, empty mayonnaise jar. They add them one by one, watching the pile of names grow bigger and bigger. They keep track of how many connections they’ve made. And they feel pretty darn good when their list grows to 100. ..300…500 names and beyond.… Read More
Help HR company promote to Dallas/Ft. Worth businesses
Michelle Suter of Frisco, Texas writes: “Our company, Administaff, is a professional employer organization that serves as that serves as a full-time human resources department for small and medium-sized businesses. “We have had a great deal of national advertising, yet my best clients are small business owners in the Dallas/Fort Worth area who have from seven… Read More
Best Twitter tools and resources
Savvy Publicity Hounds are already using Twitter for business and publicity. Twitter has become so popular, in fact, that almost daily, people are creating a variety of tools and widgets to help you Twitter faster and more effectively, and locate tweets about you and your company. But with more than 350 Twitter tools from which… Read More
If you work in PR, you should be reading snarky Gawker
About half the posts on the popular blog Gawker deal with pop culture and celebrity gossip. That’s why it’s all too easy to dismiss this blog as frivolous. But Michael Sebastian, a former Chicago newspaper reporter who writes for Ragan Communications, says Gawker is must reading for anybody in PR. That’s because the other half of… Read More
Working with a virtual assistant? Follow these 4 golden rules
If you’ve hired a virtual assistant to help with your publicity campaign, or for any other tasks you don’t like to do or don’t have the talent to do, Tough Love & Accountability, or Four Golden Rules for Working with Your Virtual Assistant is must reading. Denise Aday of Aday VA Solutions, a Dallas, TX based virtual… Read More
How to get journalists to mention your website
A common frustration with media interviews results when the reporter, for whatever reason, never mentions your website. Here’s a way to solve that problem. The next time somebody interviews you, and the reporter asks for the name of your company, use your website URL, not the actual company name. Instead of me being the owner… Read More