Publicity Blog

8 interview mistakes you don’t want to make

Of all the possible mistakes you can make when interviewing with the media, the worst one in my book is lying. Bend the truth, even just a little, and that little white lie can suddenly become the story and have far more traction than the original story you were being interviewed for. Remember Watergate? And… Read More

Natural hair care products company needs publicity ideas

Dalia Wallach of New York, New York writes: “My company has a line of specialty hair care products. Our Get Glow products nourish your hair with formulas that include vitamins, minerals and plant extracts. “As your hair gets healthier, it starts to look better and you don’t have to wash it as often which is… Read More

When doctors shill for pharmas, what’s a PR person to do?

Leigh Ann Hubbard, managing editor of MyFamilyDoctorMag.com, writes: Periodically, in response to a request, I’ll get a quote from a doctor (via a publicist) that mentions a specific product. Inevitably, I Google the doctor and he or she has been or is on the payroll for the folks who make the product. There’s no mention… Read More

How to make news when there’s no news

Here’s a quick trick for creating news when there’s absolutely nothing new to pitch. Be willing to talk about your business problems and how you solved them. Pick up any business journal and you’ll see company after company mentioned, usually because they’ve figured out ways to solve a problem, whether it’s delivering the product faster… Read More

Philadelphia remodeling firm needs marketing ideas

Teresa Berger of North Wales, Pennsylvania writes: “As marketing director for Creative Contracting, Inc., a Philadelphia-area design/build remodeling firm, it’s my responsibility to get the company and its ownership more exposure in the community. The owner wants me to get him in front of more people, and find outlets for giving seminars and speeches to consumers, business networking organizations… Read More

Facebook, social networking sites make the cash register ring

This is for the doubting Thomases who aren’t convinced that social networking can be profitable. I promoted last week’s teleseminar series “How to Use LinkedIn to Promote Anything–Ethically & Powerfully” by creating an event on my Facebook page. My assistant then invited my 1,028 friends. At $77, I wasn’t sure how many Facebook friends would attend,… Read More

Journalists suspicious of ‘green’ story ideas

When Bulldog Reporter invited me to be a guest panelist on the July 24 teleseminar designed to help Publicity Hounds create news when there is no news, I jumped at the chance. I wrote three pages of notes for the session titled “Evergreen Magic for PR: Media Masters Show How to Make News When There’s… Read More

Learn killer sound bites at media training Aug. 1 in New York

If Oprah called tomorrow, or Larry King, or the “Today” Show, and wanted to book you for an appearance later this week, would you be scurrying around at the last minute trying to find a media trainer? What about that New York Times reporter you’ve been pitching for two years? If he called to interview you,… Read More

Campaign fun: Put yourself in this election movie

Thanks to online marking marketing blogger BL Ochman’s WhatsNextBlog.com for letting us know about how to have a little fun during this election season. Star alongside Barack Obama and John McCain in JibJab’s Election 2008 political video, “Time for Some Campaignin’. I did. But you won’t see me (or you) until near the end, in… Read More