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Publicity Hound Archives

Publicity Blog

Dog Tweets–How to Make a Marketing Video

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to make a marketing video. A beginner’s guide.Ready to start creating videos? Here are 5 quick wins you can knock off your to-do list today. 5 Pinterest Analytics Tools to Improve… Read More

Offer freebies, pull customers with a Twitter whisper campaign

Take a cue from Sprinkles Cupcakes, an oh-so-publicity-savvy cupcake chain that has amassed more than 115,000 followers on Twitter with a “whisper” campaign. Several times a week, it tweets a secret phrase. Customers who go to one of the Sprinkles stores and whisper it get either a freebie or a discount. Buy a cupcake, get a… Read More

Children’s authors: How to sell hundreds of books by visiting schools

This guest post was written by Kevin Gerard, a fantasy adventure author whose books for young adults include the series Conor and the Crossworlds series and Diego’s Dragon.  Follow him on Twitter.   *     *     *       By Kevin Gerard If you write children’s novels, school visits are an enjoyable… Read More

Dog Tweets–7 Reasons Your New Blog Visitors Bounce, and How to Stop Them

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 7 reasons your new blog visitors bounce, and how to stop them.If yours is hovering in the 60 percent range or higher, here are 7 reasons your new visitors might be bouncing,… Read More

How tips lists can get you major stories in top-tier media

It’s one of the most basic tools in your publicity toolbox, and Publicity Hounds have been using it for decades to get mountains of publicity in national print and broadcast media. It’s called the tips list, or tip sheet. The headlines look similar to these: 9 Ways to Convince Your Kids to Take a Nap… Read More

5 ways to use curated lists of blogs in your niche

When you find a list of the top experts in your niche, even if you aren’t included on it, don’t just give it a passing glance and move on. Figure out how you can use that information to make more contacts, become smarter, and get more publicity. This blog was just named to the list… Read More

Dog Tweets – How to Choose Keywords That Get Your Press Releases Noticed

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to choose keywords that get your press releases noticed. The success of your online press release distribution relies heavily on the keywords that you are choosing to target in your release.… Read More

Social Buzz Club promotes your blog and videos for free

It’s frustrating blogging regularly and seeing little traffic. That’s why Social Buzz Club (affiliate link), a membership site that’s a collaborative content sharing system, is such a great deal. It offers a free level of service, and two paid levels that give you more opportunity for people to promote your posts to more of their followers.  I’ve… Read More

How to attach your iPad to a tripod, safely and securely, to shoot video

If you’re considering an iPad for shooting video for a publicity campaign, one of the most pressing questions is how to secure that valuable piece of equipment to the tripod. You do it with a Caddie Buddy, a plastic contraption that, one one end, wraps around the iPad and secures it on all four corners.… Read More

Dog Tweets– 3 Great Tips to Grow an Audience for your Blog

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 3 Great Tips to Grow an Audience for your Blog  You may have a few devoted readers who comment every now and then – but it’s time to switch up your game-plan.… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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