A podcast has been on my to-do list for several years, and it’s finally time start it. But first, I need your feedback. It should take less than a minute to answer five questions on my short survey. After you do, we’ll email you a $15 coupon that can be used toward any of my… Read More
Publicity Blog
PR News needs 100 case studies for new book
Here’s another opportunity for anyone who does PR or publicity to promote their expertise. Write a case study about a successful PR initiative you created and managed for a client. PR News wants 100 case studies for its “Top 100 Case Studies in PR.” Each case study should include these 10 elements: 1. Describe basic… Read More
Dog Tweets of the Week–8 Steps to Higher Facebook Graph Search Rankings
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 8 steps to higher Facebook graph search rankings.Avid users of Facebook are getting more and more familiar with Facebook Graph Search that is being rolled out. As with normal SEO, taking the… Read More
PR News needs contributors for Crisis Management book
One of the best ways to promote your expertise and solidify your brand is by finding your way into other people’s books. Here’s an excellent opportunity for PR, marketing and communications experts to do just that. PR News is looking for contributors for the latest volume of its “Crisis Management Guidebook.“ It wants strong crisis management… Read More
Dog Tweets of the Week–Shocking Social Media Statistics For 2013
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Shocking Social Media Statistics For 2013 Social media growth has been non-stop for the past few years and is almost at the point where it is impossible to imagine the Internet without… Read More
The 14 most powerful words in marketing and publicity
Every time I send an email to the thousands of people on my list, or write an ezine article or marketing copy or a blog post, I refer to the tattered printout on my wall that lists the 14 Most Powerful, Effective Words in Marketing. The list is courtesy of Jeanne Hopkins of HubSpot, and Jamie… Read More
This blogger’s ‘Welcome’ message says, ‘It’s all about you’
When people visit your blog for the first time, do they see a “Welcome” message that communicates value and tells them why they should stay? Or is it all about you? My website is undergoing major renovations. One of the things I’m adding to my to-do list is creating a short “Welcome” blurb along with… Read More
The huge advantage of TV publicity vs. print and how to get on TV–free training today
If you want to get into a big national magazine, you’d better be pitching your idea six months ahead of the publication date. That’s the long lead time for many magazines. But if you wake up tomorrow at 7 a.m. and discover a major story has broken overnight, and you’re the perfect expert to comment… Read More
6 easy ways to find book reviewers, editors on LinkedIn
One of the biggest changes in the world of promotion is the ease with which you can contact journalists, bloggers or writers on social media sites and see a quick response. Many of these same people would let an email pitch languish in their Inboxes forever, unanswered. That’s why LinkedIn is a fast, easy place… Read More
7 reasons the media want your helpful, how-to tips lists
Need publicity but can’t think of any newsworthy stories about your business to offer to journalists? Frustrated because the story ideas you ARE pitching seem to have fallen into a big black hole? If so, turn to the simple tips list, which should be a staple in your publicity campaign and which can get you… Read More