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Publicity Hound Archives

Publicity Blog

Why statistics can be your greatest PR ally–or enemy

This month’s guest blogger is Brad Phillips, the author of the Mr. Media Training Blog, which offers daily media and presentation training tips. His firm, Phillips Media Relations, specializes in media and presentation training.                By Brad Phillips Guest Blogger If you’re of a certain age, you probably remember those old television commercials for… Read More

Solution for ugly photo ribbon on Facebook fan pages

If you haven’t converted your Facebook Fan Page to the new platform, it will look very different when you log on tomorrow, Thursday, March 10. The tabs at the top will disappear.  In their place, you’ll see an incredibly ugly photo ribbon that includes the five most recent photos you’ve posted to your wall. Here’s… Read More

Girls: You could be the next Milk Mustache star

Actress Julianne Hough is teaming up with the national “got milk?” campaign and Seventeen magazine to find nine girls throughout the United States to become the next Milk Mustache stars. The “Power of 9” campaign emphasizes the power of milk’s nine essential nutrients and encourages girls to celebrate the power of looking and feeling their best, which can inspire… Read More

LinkedIn: Like having your very own Lt. Columbo

Stop waiting for your ideal customers and clients to invite you to connect with them on LinkedIn. Go find them! LinkedIn’s Advanced Search feature is like having your own Lt. Columbo right at your fingertips. And it could very well be the most powerful feature on the world’s largest business networking site.  If you know… Read More

Use LinkedIn to attract more fans on Twitter, Facebook

One of my goals this year is to do a better job cross-promoting from my website and blog to my social media profiles, and letting people know all the various places where they can find my tips. I use LinkedIn, Twitter and Facebook, almost exclusively for business. But not everyone likes those three sites. Some are… Read More

Why half of LinkedIn users aren’t active on the site

BNET Blogger Jim Edwards wrote about a surprising nugget of information tucked inside the document that LinkedIn included in its initial public offering recently: Most of its 90 million register users don’t visit the site on a monthly basis, or hardly ever use it.  In fact, Jim says, the company can’t tell the difference between an inactive… Read More

Why LinkedIn groups put Facebook groups to shame

With a few exceptions, the Groups function on Facebook has proven to be a monumental time-waster when it comes to promoting your expertise and your business. That’s because Groups have turned into a haven for spammers and many scam Faceboook groups continue to proliferate.  Unless a Facebook Group is really serving your needs, you’d be wise… Read More

Is sending birthday greetings on Facebook a time-waster?

A few years ago, when I created my Facebook profile, it was a real high seeing hundreds of birthday greetings flowing onto my profile page on my birthday. Today,  it’s like junk mail. Not quite as annoying as “poking,” but so commonplace that I find myself asking, “Why am I doing this??????” It does nothing… Read More

9 ways to reconnect with LinkedIn pals who change jobs

When your LinkedIn connections change jobs, that’s the perfect time to reconnect. But you might not always be aware of the fact that a guy you know left one company and joined another, or that a former co-worker was laid off from her job in corporate and started her own business. That’s why I love the helpful photo chart that… Read More

Tomorrow: How to pitch Oprah, GMA, other big shows

Not every Publicity Hound belongs on “Good Morning, America.” Even fewer belong on “Oprah.” If your topic isn’t right for the audiences that watch those shows, don’t even bother contacting the producers. But if it is,  you could strike gold.     Tomorrow, Steve Harrison will host a free 90-minute teleseminar on the three biggest tips… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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