If you want to publish a book, there’s a Publishing Predator around the next corner. They call themselves publishers, but they’re anything but. They’re better known as the “vanity press” and the fist sign that they’re about to fleece you is when they tell you that YOU have to pay THEM to publish your book.… Read More
Publicity Blog
Identify this and win a $20 Amazon gift card
I went hiking in the Kettle Moraine State Forest on Sunday with my friend, Christine Buffaloe, who’s visiting from San Diego, and my sharp eye noticed this white thing that was almost obscured. Can you guess what it is? The first person to guess correctly in the Comments below wins a $20 Amazon gift card.
Dog Tweets of the Week–Google Reveals Major Update to Search Algorithm
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Klout Score Dropping? Try These Fast Fixes Here are 4 reasons your Klout score might be dropping, and how you can bring it back up. I’ve put them in the order of… Read More
iPad + Keynote, a $10 app, can let you make killer slides that include video — Free Training 9/19
If you’re a speaker or consultant who relies primarily on boring PowerPoint for your presentations, it’s time to wake up your audiences, impress them and encourage them to buy, buy, buy from you. You can do it with an iPad and Keynote, the $10 app that even lets you insert video into your slides. Mike… Read More
Dog Tweets of the Week– Why Social Media Optimization May Perform Better than SEO
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Research: Why social media optimization may perform better than SEOAre you paying attention to using keywords to optimize your social media profiles and content? Keywords still play an important part of your… Read More
Content-rich infographics without any number crunching
About This Guest Blogger: Marketing and publicity expert Marcia Yudkin was one of my heroes when I started my business more than 15 years ago. I referred to her book, 6 Steps to Free Publicity, so often that it was threadbare. When you read her instructions below on how to come up with a story line… Read More
Write punchy headlines using this free, easy tool
You’re reading this right now because the headline at the top did exactly what I wanted you to do, thanks to a free tool I discovered that helps me write punchier headlines. It’s the Emotional Marketing Value Headline Analyzer and it tells me, within seconds, how well my headline or email subject line appeals to your… Read More
5 free or almost-free publicity tools to save time, money, frustration
Still not making money from your blog? No? 1. Sell your blog on the Kindle. It won’t put lots of money in your pocket, but it will give the millions of people over on Amazon a chance to learn about your expertise when they use the search box to look for books and other learning… Read More
Dog Tweets of the Week–7 overlooked self-promotion opportunities for your company
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 7 overlooked self-promotion opportunities for your company. [I love #3] Here are just a few methods which are commonly overlooked, but can bring a lot more exposure to your company. How to… Read More
5 ways authors can dazzle TV talk show hosts and viewers
This guest post was written by Danny Kofke, a special education teacher from Hoschton, Ga. His love of teaching and finances led him to write two books: “A Simple Book of Financial Wisdom: Teach Yourself (and Your Kids) How to Live Wealthy with Little Money” and “How To Survive (and perhaps thrive) On A Teacher’s Salary.” He… Read More