If you’re targeting teens with a message about your product, service, cause or issue, it’s a mistake to use only MySpace or only Facebook. MediaWeek says that according to a new report issued by Nielsen/NetRatings, U.S. Web users ages 12-17 who regularly visit both MySpace and Facebook spend more time on these sites than users who visit… Read More
Publicity Blog
How to market a YouTube campaign
Somebody here at the “Unconference” asked Shel Holtz how to market a video like the Dove video I wrote about earlier today so that it creates a deafening buzz online. He didn’t know all the details but said they paid to have it on YouTube’s homepage. He also wasn’t sure if they did a blogger outreach campaign. But… Read More
Writing articles? Know how to negotiate with publishers
If you’re writing articles for newspapers, magazines and other publications, make sure you understand rights, reprints and other legal issues that can trip you up later. Michelle Nightengale of BookdSolidSuccessTips.com emailed me a question about this topic. She wanted to know if she maintains the copyright to an article she has already written for a publication and if… Read More
What you can learn from a puppy
We brought home our new puppy six days ago. Her name is Bogie, and you can see her here. The little 11-week-old purebred German Shorthaired Pointer is the love of our lives. Bill is in charge of training her because she’ll be his hunting companion. I’m trying to play catch-up by devouring the book “Training in No Time,” written by… Read More
Introducing: Bogie, The Publicity Hound’s new puppy
Meet Bogie, an 11-week-old German Shorthaired Pointer. She’s the love of our lives right now. Here she is in all her glory, though she usually doesn’t look this serene. Because she has a brown head and brown-green eyes, it’s often difficult to tell if her eyes are opened or closed. (In this photo, they’re closed.) When they’re open, she’s either chewing lamp… Read More
Website traffic eluding you? Free White Paper has tips
Frustrated because your website isn’t pulling the traffic you expect? I’ll bet part of your problem isn’t just a lack of traffic, but that you aren’t converting existing traffic into paying customers. Denise Wakeman and Patsi Krakoff, aka The Blog Squad, have a free 12-page white paper called “The Great Internet Challenge–How to get your… Read More
WomenEntrepreneur.com needs website content
WomenEntrepreneur.com, which launched May 1, is looking for content for its website, which discusses all facets of entrepreneurship, work/life balance and success. Read more about what they need and how to pitch in this article from “The Navigator” newsletter.
Predict end of Harry Potter series
Here’s a great publicity idea for book clubs, libraries, book stores, author groups or any organization that relates in any way to books or reading. Offer predictions on how you think “Harry Potter and the Deathly Hallows” will end. It’s the last book in the record-breaking series by author J.K. Rowling. The article asks whether… Read More
Get organized with Organize magazine
If you sell a product or service that helps people get or stay organized, a new magazine might be the perfect place for your news. Organize magazine, published for slobs like me, recently hit the newsstands. Editor Joyce Doreny, a professional organizer, says the magazine is for “doable organization projects for real people with real lives.” The magazine… Read More
BusinessWeek podcaster needs help quieting dogs
Michelle Nichols of Reno, Nevada, the BusinessWeek podcaster who offered interviewing interviewing tips in item #1 above, is now asking your help with this dilemma: “I have two Lab-type dogs, and I record my weekly podcasts for BusinessWeek from my home office. Occasionally, the dogs decide to bark for no discernable reason, and it’s a… Read More