This week’s Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon:”I’m in a PR quandry. I hope you and your readers might be able to give some advice. “Several months ago, you posted my first question in Help This Hound, asking how I could capture media attention for… Read More
Publicity Blog
Install Google’s +1 button at your website and blog
When Google, the King of Search, gives Publicity Hounds an easy way to let our websites and blogs stand out, we need to embrace it with all four paws. The newest tool is the +1 button, shorthand for “this is pretty cool” or “you should check this out.” You’ll start seeing it popping up on websites and… Read More
Book not done yet? You can finish it in 90 days
Many of my friends have written books, so I’ve heard one sob story after another on how long it takes. One author I know spent four years writing her book, and another frustrating year rewriting, proofreading and doing all the other little things associated with finally getting it onto the shelves in bookstores. If this… Read More
Publicists: Trade PR skills for Internet marketing training
Publicists, how many more clients do you think you can attract if your name comes up on the first page of Google every time someone searches for a PR person with your expertise? Tom Antion, my Internet marketing mentor, can help. Tom is looking for four select people who have expert skills in certain areas of PR and who are… Read More
Lulu.com: You get what you pay for, says Book Shepherd
When I shared a link on my Facebook page to the replay of a webinar I hosted recently with Daniel Hall on how to format an ebook for the Nook, Barnes & Noble’s eReader, one of my fans wanted to know if formatting books individually for different eReaders was better than simply using a site… Read More
How to format your articles, blog posts into a Nook ebook
When you have to constantly crank out content like blog posts and articles to promote your expertise, it’s smart to occasionally step back and take a look at the big picture.Decide how else you can reuse, recycle and tweak your prose so you’re not always starting from scratch. That’s called repurposing content. And it’s important to… Read More
9 ways to use Hubspot’s free marketing charts & graphs
If you want to learn more about marketing, social media, search engine optimization and blogging, you’ll love Hubspot’s newest freebie: a collection of 100 Awesome Marketing Stats, Charts & Graphs. It’s based on original research and data from a variety of sources, including analysis of Hubspot’s 4,500 business customers, surveys with hundreds of small and medium-sized businesses, and dozens of well-respected publications… Read More
12 ways to say ‘thanks’ to a blogger or journalist
The blogger whose audience you’ve been dying to get in front of publishes your guest blog post, letting you strut your stuff to a new crop of potential customers and clients. A journalist who works for your local business journal writes a flattering, error-free feature story on your new business, and it makes the… Read More
Need local publicity? 6 tips for pitching Patch.com
If you need local publicity, and you live in one of 19 states in the United States, or the District of Columbia, Patch.com is almost begging for your pitch. A memo from Patch editor-in-chief Brian Farnham outlines a plan to increase traffic by increasing article production. Patch currently requires every site to post a minimum… Read More
Advanced LinkedIn training, even for newbies, today
A story about LinkedIn in today’s Wall Street Journal says the world’s largest business networking site gets one new member per second. Per second! That’s 60 per minute, or 86,400 new people per day. Many of them might want to do business with you. Will your profile, as written, make it easy for them to… Read More