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Presto! 51 containers of delicious basil pesto

It’s been so hot this summer, it’s almost hard to breathe. But all the sweating and suffering is worth the wait. That’s because I grow basil which loves sunshine and hot weather. This year’s bumper crop yielded a record 51 containers of pesto, a rich sauce consisting of basil leaves, pine nuts, garlic, oil, and… Read More

Free webinar July 27 on how to host webinars

If you have valuable information that helps your target audience solve a problem, host a free webinar. Then after you’ve wowed your audience with content-rich information, make them an offer they can’t refuse. That’s what Daniel Hall has done for my customers  three times in the last year. He explained how to speak on cruise ships all… Read More

Need more guest blog posts? Say so in “About Me”

Featuring guest bloggers at your blog is one of the best ways to create content when you’re on vacation, or the idea well is dry, or you’ve simply run out of steam. I wish I’d receive 10 times the number of pitches I do from guest bloggers. Today, as I was looking for interesting content to tweet,… Read More

5 best places to answer questions & promote your expertise

The Internet makes it possible, even for sole proprietors, to compete against their big competitors because there are so many different ways online to promote expertise. One of them is by answering questions in your specialty area. Yes, it’s time-consuming.  But it’s a free way to market yourself.  Here are the five best places where you should… Read More

Appearing on TV? Plan for these 7 emergencies

Pitching yourself to TV talk show bookers or your local TV news directors, and convincing them to say yes, just seems like the hard part. It really isn’t. The far more difficult task is knowing how to respond to the many emergencies that can pop up from the time you’re booked to the second you walk… Read More

9 ways to use Flickr to promote your business

This guest post was written by David Murton. David has been helping companies build and maintain their online relationships with customers since 2006.  He is also a professional writer and webmaster, with a particular interest in the open source Drupal platform. On a more personal note, David is an avid piano and accordion player, drawn especially to… Read More

The Top 13 self-defeating practices on LinkedIn

If you’re on LinkedIn, and even if you have an impressive number of connections, you might be making critical mistakes that are robbing you of the ability to make those connections work for you. The Business2Community blog lists its Top 10 Self-Defeating LinkedIn Practices, such as a boring or outdated profile, using the site to… Read More

Mari Smith to share her Facebook ‘pot of glue’ Wednesday

Why is it that some people have so much trouble generating interest in their Facebook pages? Yet other people, like Mari Smith, one of the world’s foremost experts on Facebook, seem to have a big pot of glue that they slather onto their pages and capture whoever happens to stop by? Mari’s glue is in the… Read More

Review of e-readers: WSJ likes the Nook (Is your ebook ready?)

Here’s one more reason to make sure your ebooks are available for the Nook (the Barnes & Noble e-reader) and Amazon’s Kindle. In a review in today’s Wall Street Journal, columnist Katherine Boehret cautions against relying on the iPad if you’re planning to read ebooks at the beach.  The iPad’s screen has a glare that’s accentuated… Read More

Facebook, inflight mag titles added to inventory close-out

I thought I had caught all the out-of-date products when I went through my inventory a week ago, to prepare for my close-out sale that’s been under way for a week. But I found two more that I want to offer: 11 Ways to Avoid Missed Opportunities on Facebook (only $5, reduced from $49.95) Because… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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