One of the major benefits of presenting at conferences is that I usually return home with a to-do list a mile long, based on what I learned from the other presenters and even from audience members. That’s exactly what’s happened on the six-day Publishing at Sea cruise I hosted with Judith Briles, Amy Collins and… Read More
Publicity Blog
Dog Tweets of the Week–Exceptional Customer Engagement: Audience, Purpose and Quality
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Exceptional Customer Engagement: Audience, Purpose and QualityThoughtful engagement is the way to consumers’ hearts, which makes content an ideal vehicle for cultivating meaningful engagement with customers. According to a Curata study, 87… Read More
Use a short, numbered list to draw attention to a tweet
Here’s a clever way to draw people’s attention to a tweet, particularly if they’re on a platform like Tweetdeck or Hootsuite, importing several streams, and seeing dozens of tweets on their screen. Create a very short list and give each item its own line, like this tweet from @jarredbkeller which immediately caught my attention because of… Read More
Dog Tweets of the Week–How to Convert a Hangout on Air to a Podcast
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to Convert a Hangout on Air to a PodcastIt is surprising to discover just how easy it is to convert Google Hangouts into an iTunes podcast. It’s so easy and the… Read More
Dog Tweets of the Week–8 Reasons to Hire a Journalist in your Marketing Department
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Eight Reasons to Hire a Journalist in Your Marketing DepartmentHere are examples of a journalist’s CV, listing the various daily duties and (in red) how those skills can benefit your content marketing.… Read More
How much is an email address from Facebook really worth?
Here’s a startling statistic that will force you to really think about how much money you’re probably leaving on the table on Facebook. Studies show that the average Facebook “Like” is worth about $10 a year. Some of those people will buy from you when they see you promoting things, but most won’t. If that… Read More
6 Common Problems with Opt-in Boxes on Facebook
Facebook is digging into its back of tricks, yet again, and making it more difficult for users to create a buzz without buying an ad. Remember the big ruckus last year when people discovered that only a small percentage of fans were seeing status updates posted to a page? Back then, it was something like… Read More
Dog Tweets of the Week – 13 smart reasons to use captions on your YouTube videos
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 13 smart reasons to use captions on your YouTube videosI started using captions on my YouTube videos about a year ago when someone reminded me that it’s just one more place where… Read More
Who’s afraid of Sal Monella? 3 tips to nip scary PR fiascos in the making
This guest blog post was written by Linda Rastelli, a New Jersey-based journalist, video scriptwriter, publicist, ghostwriter, editor and author. * * * By Linda Rastelli Months after salmonella-contaminated chicken distributed by a California company sickened people, the dangerous food is still being sold around the country. Reading that in a… Read More
How to publish an ebook on Amazon: Must-know facts
The tremendous proliferation of ebooks has opened up opportunities for self-published as well as traditionally published authors. And as Amazon is the major online book retailer, at least in the U.S., you’ll want your ebooks on Amazon. Here is the good news: Amazon makes this relatively easy to do. Here is the bad news: It… Read More