This is a response not only to this article, but to many others like it, too. By Mickie Kennedy The constant algorithm changes Google is rolling out continually spawn “the sky is falling” mentality from people on message boards and blogs across the net. Don’t believe me? Just Google SEO is dead, linkbuilding is dead,… Read More
Publicity Blog
5 Smart Ways to Improve Your Internal PR
By Mickie Kennedy When we talk about PR, what comes to mind? Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your brand…externally.… Read More
5 cool tools I learned about at #AuthorU Extravaganza
I love learning about free or dirt-cheap tools that make my job easier, and I know you do, too. Here’s a quick list of five tools I learned about today, during the second day of the AuthorU Extravaganza. 1. Video Hive At VideoHive you can buy and sell royalty-free footage and motion graphics as well… Read More
How to offer “extras” with your pitch to hook the media
By Roshanda E. Pratt Everyone loves extras. Extra fries, extra time to complete a project, and extra money in your bank account. Just as you and I enjoy a few “extras” so does the local television media you’re pitching. Before we outline the sort of things you can offer as “extras” to land your interview,… Read More
Author U Extravaganza tips, tricks and tools
The Author U Extravaganza, one of the premiere events for authors and publishers, is the best place to be if you want a crash course in book publishing. It’s Thursday, Friday and Saturday of this week–May 1-3 in Denver—hosted by book shepherd Judith Briles. She throws a fabulous party. But the packed agenda can… Read More
Book signing pushes author’s book to top of best-sellers list
By Gail Mencini The Boys of Summer are on the field. The smell of hot dogs, beer and peanuts waft through stadiums. The sound of the crack of a bat and cheers of the home team crowd resound. What does that have to do with being an author? Everything. Imagine the new baseball rookie in… Read More
Develop a crowdfunding marketing plan for your book
By Justine Schofield Crowdfunding is a way to raise funds for any creative project or business venture from a large group of people, typically via the Internet. Reward-based crowdfunding is a system in which the project creator offers rewards at various support levels ($1, $10, $25, $100, etc.) in exchange for the supporter’s financial… Read More
Help me choose a slogan, get a $10 coupon and a crack at $100
Slogans, also referred to as taglines, should tell people immediately what you do and how you can help them. A clever slogan that accomplishes that is even better. But if it’s too clever, it can confuse them. That’s the dilemma I’m facing while tweaking my current logo above. I paid a graphic designer about $30… Read More
Newsjacking: A tempting bone for the media, even when you have no news
By Roshanda E. Pratt There is always a story to be told. The key is to know how to tell the story in a way to draw the media into calling and chasing you down. As a former television news producer for 10 years, my main responsibility was to gather and communicate stories in bite-sized… Read More
Author U Extravaganza: $100 off registration and other ways to save
Become Seriously Successful at Book Publishing by Registering Here Here’s a fun video I created to whet your appetite for the Author U Extravaganza in Denver May 1-3. This is the Number One event for authors and publishers because it’s big enough to attract a terrific lineup of speaker experts and publishing stars, but not… Read More