By Barbara Florio GrahamGuest Contributor In the 1970s, I self-syndicated personal essays to newspapers across Canada. In those days, papers purchased only “one-time rights” for their circulation areas, so I was published frequently in six to 10 different papers. Some of these were travel pieces, but most were humorous accounts, and one became my best-seller… Read More
Publicity Blog
Dog Tweets–23 compelling reasons your business needs a blog
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 23 compelling reasons your business needs a blogSetting up a blog for your business requires a lot of valuable time and effort, and the hardest part is starting. Help is on the… Read More
Dog Tweets–The Importance of an Author Marketing Plan
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. The Importance of an Author Marketing Plan – Marketing Tips For Authors A marketing plan for your book can be the difference between your book finding thousands of readers versus no one… Read More
How a sink of dirty dishwater sparks my creativity
When I can’t think of a clever idea for an article that’s due tomorrow, and my brain is stuck in neutral, I leave the office in my home and head for the kitchen. I squirt Palmolive into the sink and fill it with hot water. Then I reach for my scrub brush and start working.… Read More
Dog Tweets of the Week– #AmazonCart – Add items to your Cart without leaving Twitter
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. #AmazonCart – Add items to your Cart without leaving Twitter. #AmazonCart is easy to use – when you discover a tweet with an Amazon.com product link, simply reply to that tweet with “#AmazonCart”,… Read More
Want local TV publicity? 3 ways to get on reporters’ radar
By Roshanda E. Pratt Did you know the media is watching what you view online? With the increase of social media, news organizations are paying close attention to your interests, comments, shares and retweets. In the late 90s, when I worked as a TV news producer, the best way to gauge interest came by way… Read More
5 Tips for Selling Books or Products on Radio
Radio can be a goldmine for you if you have a book or product to sell, you can pitch a good hook to get onto the show, and you can give the station a compelling interview. And you don’t have to appear only on big stations. Shows devoted to niche topics have loyal listeners. Here… Read More
Why your author media kit needs four bios–free training Sept. 25
You send an email pitch to a freelance writer who writes about the same topic as your new book. He tells you he’s interested and asks you to send the PDF version along with your digital Media Kit. You’re elated and can hardly wait to read the article. But he’s working from home, where his… Read More
How to build a raving fan base that buys lots of stuff. Free training Sept. 10
Setting up a business online is the easy part. Attracting thousand of fans and giving them time to know, like and trust you takes patience and perseverance. I know. I’ve been doing this for almost 20 years. And there’s always a temptation to sell, sell, sell right out of the gate. That’s why I watch… Read More
What TV production taught me about creating a message that teases viewers
By Roshanda E. Pratt In a world saturated with content, it can be overwhelming standing out in the crowd. How do you position yourself as an authority? How do you passionately communicate your product or service? Why does this even matter? It matters greatly. Believe it or not, people still want to connect to people with… Read More