By the time Jim Hopkins left his job as a reporter and editor for USA Today on Jan. 10, 2008, he had already built up a respectable following at the snarky blog he published about his employer, Gannett Co., anonymously. Called simply Gannett Blog, it kept employees of the largest newspaper company in the United… Read More
Publicity Blog
Facebook page needs to attract women who laugh at themselves
Diane Kline of St. Louis, MO, writes: “I am the co-author of QuirkOut! Crazy Things Women do to Stay Sane. It’s a blog and weekly column, for women 20 through death, in the St. Louis Post-Dispatch newspaper on Sundays—sort of a Martha Stewart meets Tina Fey. “We all have QuirkOut! moments. We just named them.… Read More
Top 10 creative writing blogs and more top tweets
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Top 10 creative writing blogs. http://ow.ly/8gzJb Top 5 New Year’s Resolutions for improving your presence on LinkedIn. http://ow.ly/8gBr9 10-point checklist for growing your blog in 2012. http://ow.ly/8gBY9 10 reasons why you might not be… Read More
5 Twitter resolutions that will help you tweet smarter
Here are five things to consider doing differently on Twitter this year. They’ll help you gain traction, see a bigger return on your investment of time, generate more retweets and gain more followers. If you can’t do all of these regularly, at the very least, start doing some of them once a week, and then increase… Read More
Have an online pressroom you can be proud of—update it!
If your online pressroom looks anything like mine did about two hours ago, it’s time to drag out the dust mask, the Shop-Vac® and maybe even a garbage dumpster. I found so much outdated information and ancient publicity photos in the pressrooms at my website and at the PressRoom247 site that I almost didn’t recognize myself! And then it dawned… Read More
Nice year-end gift for your clients and more tweets
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Prevent the “lago effect” from dooming your CEO who tries to “help” during a crisis. http://paper.li/clayedwardspr/pr-pros-paper How Restaurants Are Using Social Media to Their Advantage. http://tinyurl.com/8xbuyuo How to Use Great Testimonials, Once You Get Them.… Read More
15 magnets to help you capture & convert leads at your website and more tweets
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. PR Pros: When you write a press release, do you share it on social media sites? Experts disagree. http://ow.ly/8486v 15 magnets to help you capture & convert leads at your website. http://ow.ly/83XYg Heading To… Read More
10 best Dog Tweets listed each week here
A few weeks ago, I mentioned in my newsletter the clever name that art marketing expert Alyson Stanfield uses for her weekly summary of tweets, which she tuns into a blog post: Twitter Tweekly. It took some thinking, but I came up with a name for my own weekly compilation: Dog Tweets. Every Friday, I’ll… Read More
Create Top 10, 20, 50 lists for year-end publicity
Lists are everywhere these days—on TV, on Facebook, on Twitter and in your local newspapers and national magazines. And for good reasons. Readers love lists. The end of the year is the ideal time to create your own—either by yourself or with help from your friends, followers and fans. Nicole Nichols, a personal trainer and group… Read More
Ask visitors who complete a web form to tweet about you
Website owners who ask visitors to complete an online form, and then simply thank them for doing so, are missing a powerful opportunity for a little publicity, and possibly some extra sales. If visitors have completed the form because they want more information about your product or service, or they’re asking a question, or they want… Read More