Lori Feldman of St. Louis, Mo. writes: “My client is a home and garden show that’s produced in four cities—Pittsburgh, St. Louis, Indianapolis and Portland—from late February through early March. “We’re launching a social media plan for this company that has done nothing but traditional advertising for the last 50 years! Last year was the… Read More
Publicity Blog
Online promotion tips in Jan/Feb issue of SUCCESS magazine
If you want to promote anything online, be sure to check out the January/February issue of SUCCESS magazine, on newsstands now. I’m featured along with Internet marketers Joel Comm and Scott Fox in the Ask the Experts column. Here are the topics we discussed and a few snippets of advice from the article. —Blogs: If… Read More
The Number One mistake of online press releases
One of my newsletter readers writes: “We’ve used PRWeb a couple times for press releases. The first time, last summer, resulted in a few small market radio show interviews. The second release, this past week, which seemed to be more likely to gain some attention, resulted in nothing. Zero. We realize that a press release… Read More
Media event to feature products linked to celebs, good causes
If you sell a consumer product that has a celebrity connection, or supports a good cause, you’ll be able to pitch your product to the media, face to face, at a media event on Wednesday, April 1, in New York City. Two shows—The Celebrity Connections Media Event and the Good Causes Media Event—will be held… Read More
PitchRate matches sources, journalists and rates your pitch
Publicity Hounds hoping to connect with journalists who need their expertise now have another free service to use. PitchRate, created by Drew Gerber of Press Kit 24/7, connects sources with journalists, bloggers and anyone who provides content. When you visit the Pitchrate website, you can log in as a journalist or as a source. I… Read More
Pennsylvania farmer’s market needs publicity ideas
Rose Strong of Springtown, Pa. writes: “I am a volunteer for the Springtown Farmers Market and I’m looking for some marketing and publicity ideas. “We started off with a bang last year but for some reason we lost our shoppers, and our vendors sort of dwindled down a bit. One week there’d be lots of customers, but… Read More
Speakers: Use local stories in towns where you speak
If you speak for free or for a fee, and you’re trying to generate media attention in towns where you speak, steal a great idea from motivational speaker Terry Hershey of Vashon, Wash. When he speaks in communities throughout the United Staties, he tries to find a local angle that ties into his topic—something he can pitch to… Read More
How a Dallas hardware store generated national publicity
Here’s how a locally owned independent hardware store in Dallas, Texas piggybacked off President Bush leaving office and generated a ton of national publicity when the Associated Press picked up the story. Elliott’s Hardware in Dallas invited former President George W. Bush to spend his retirement working as a part-time greeter at its Maple Avenue store. It mailed… Read More
Workplace columnist needs sources in South Florida
If you live in South Florida and you’d be willing to be a source for Mildred L. Culp, who writes the syndicated column called Workwise, please email her. She’s looking for sources for upcoming columns, which are featured in The Miami Herald and elsewhere. Sources must represent the diverse ethnic community.
Publish an ezine? Submit it to BestEzines.com
Smart Publicity Hounds promote their product, service, cause or issue with an ezine, short for “electronic magazine”—one of the most powerful marketing tools ever invented. That’s because you have a ready-made list of people who have given you permission to market to them until they say “stop.” If you already publish one, make sure it’s listed… Read More