If you’re planning a special event like an industry convention or a speaking engagement, even a teleseminar, invite the Twitter community to buzz about it. At the opening session, announce from the stage or your teleseminar call that participants who tweet about the event should use a hashtag, and then tell them what tag you want… Read More
Publicity Blog
Business teaches green living, needs Earth Day angles
Colleen Schmid of Heathrow, Fla. Writes: “I’ve recently started a new business teaching families how to start going green in their homes. I go through their homes and, room by room, show them what things they can be doing to save on power and water bills as well as removing toxins. I will also begin… Read More
Hiring a VA to book speaking gigs sends a bad message
Let’s see a show of hands. How many of you like receiving cold calls from people selling ink cartridges, aluminum siding or ads in your local Yellow Pages? That’s what I thought. That’s why a speaker should think twice about hiring an assistant or virtual assistant to cold call meeting planners. It sends the message, “I’m too important… Read More
You on a magazine cover? It’s not what you know; it’s who knows you
Landing on the cover of a magazine published by your trade association or professional interest group is a coup! Not because your peers are potential customers, but because it gives you enormous credibility in the eyes of people inside as well as outside your industry. If you’re itching to get onto the cover, Kirstin Carey shared… Read More
Increase your web sales: 27 ways to get ’em to buy
Do you generate such great publicity that you can boast about your website traffic? If so, that’s OK. But all the traffic in the world is useless unless it’s putting money in your pocket. That’s why if you’re selling ANYTHING online, you should sign up for Tom Antion’s teleseminar “Increase Your Web Sales: 27 Ways to Get ’em to Buy”… Read More
Ugly patio furniture contest needs publicity ideas
Jill Cranford of Livermore, Colo. writes: “My company, Stone2Furniture, which makes indoor and outdoor furniture from stone, is having an Ugly Patio Furniture Contest and we’ll be giving away a set of our stone furniture valued at $4,100. The contest runs through August. “So here I am with the rules drawn up, and it’s live… Read More
Real estate magazine needs expert articles
Local Real Estate Deals, a bi-monthly nationwide magazine, needs expert articles that provide helpful advice for investors, first-time home buyers, real estate agents, loan officers and people who may have had credit problems. The June/July issue focuses on green topics and the Denver real estate market. For more information, email editor Emily Cass.
More publicity for Dallas hardware store after Bush visits
Tying celebrities to your news story can generate publicity you never dreamed of. But if the celebrity responds, the publicity can multiply. That’s what happened to Elliott’s Hardware in Dallas, Texas yesterday when former President George W. Bush stopped in for a one-hour visit, bought a few items and joked that he was looking for… Read More
A journalist’s tips for pitching story ideas about your business
This month’s guest blogger Mark Macias, author of the book “Beat the Press: Your Guide to Managing the Media,” shares terrific tips on how businesses can grab media attention. How about using his questions below as a checklist every few months? The story ideas you’ll generate are just as good for bloggers, ezine editors and… Read More
Dominate Page 1 of Google: Try Expertclick free for one week
When somebody uses Google to search for a person with your expertise, and types in “time management expert” or “leadership expert” or “parenting expert” or “(fill in the blank) expert,” does your name show up near the top of the list of search results? Does it even show up on Page 1 of the results? If not, here’s… Read More