This guest post is written by Lior Levin, a marketing consultant for a china inspection service company. He also consults for a neon sign store that offers custom outdoor neon signs. * * * By Lior Levin You may have noticed that many businesses and bloggers list the number of subscribers to their… Read More
Publicity Blog
How to boost the number of your friends on Goodreads
Confession: I hadn’t heard about Goodreads, the largest site for readers and book recommendations in the world, until I was preparing for a presentation at the Independent Book Publishers Association’s Publishing University last month on how authors can reach online communities of readers. I hurriedly signed up, promising myself to return to the site after the… Read More
Dog Tweets—Top 10 worst self-publishing mistakes.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Top 10 worst self-publishing mistakes. http://t.co/qhU2TBz7 10 tips for building relationships with journalists through Twitter. http://ow.ly/a1FR0 Authors: 12 steps to a successful blog tour. http://ow.ly/a2zQI 8 ways to spring clean your LinkedIn profile. http://t.co/5mNwFy5A 7… Read More
Why I’m publishing my ezine on Tuesday and Saturday
Nothing is more frustrating for an ezine editor than to hear, “What happened to your newsletter? I used to get it and I loved it! But I haven’t gotten it for about six months.” During the 12 years I’ve been publishing The Publicity Hound’s Tips of the Week, I’ve heard that repeatedly. And I’m hearing… Read More
How to get your book reviews in front of librarians
Authors: If you have a book just months from publication, you might be so busy preparing for it that you forget about the websites, magazines and newsletters that librarians read before deciding what books to buy for their collections. The U.S. alone has an estimated 121,785 libraries. That’s a lot of potential customers, and a… Read More
How authors promote each other’s books on Pinterest
Carolyn Howard-Johnson read an item I included in today’s Publicity Hound’s Tips of the Week ezine on the clever Pinterest campaign launched by Kotex, and she emailed a great idea on how she her author friends promote each other’s books on Pinterest. “I just started Pinterest, but I’ve been applying lots of my general marketing… Read More
Dog Tweets — How to write a hip-hop press release
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to write a hip-hop press release. http://ow.ly/9NW5M How To Add Tech Billionaires To Your LinkedIn Network Right Now – Forbes. http://ow.ly/9Ooag 12 Most Little Known Tricks to Use On LinkedIn. http://ow.ly/9Ooua 8 ways to… Read More
Career counselors, lawyers: Join the Facebook password debate
Career counselors, resume writers, HR directors, labor lawyers and job-seekers: If you want publicity, jump head-first into the debate over whether companies should be asking job applicants to turn over passwords to their accounts on Facebook and other social media sites. Even better, explain how you’re advising job applicants. Should they do as they’re told,… Read More
How to reach millions of readers on online book review sites
Smart authors don’t fret about the shrinking book review section in The New York Times, or the 12-page book section that the San Francisco Chronicle eliminated. Instead, they target online communities such as Goodreads.com, the largest site for readers and book recommendations in the world. Here’s why sites like Goodreads are so powerful if you… Read More
Want respect? Ditch the Hotmail, Yahoo, AOL addresses
Why would anyone who wants to be taken seriously advertise their Hotmail and Yahoo addresses on their business cards? When I see those addresses, I think “cheap.” The sin is even more egregious when an author commits it. Authors need to position themselves as experts in their field. Everything they do should communicate authority,… Read More