When Becky Gomes of Pittsburgh attended the ArtiGras festival in Jupiter, Fla., several years ago, she saw colorful doodles, drawn by well-known celebrities, that were being auctioned off. “That is just brilliant!” she thought. “Why don’t I do that for Cystic Fibrosis?” Becky is on the Board of Directors for the nonprofit and got… Read More
Publicity Blog
5 reasons I don’t tweet during conferences anymore
I’ve stopped tweeting from seminars, workshops and other live events I attend as a speaker or an audience member. Here’s why: 1. Multi-tasking, research shows, isn’t productive. In fact, the opposite is true. If I’m in the audience to learn, and I’m busy listening, and busy tweeting, something’s got to give. If you… Read More
Dog Tweets—5 things to do if your Facebook fan page disappears
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 5 things to do if your Facebook fan page disappears. http://ow.ly/aDJW5 Need Pinterest stats to convince the boss that you should be pinning? Cool infographic at http://ow.ly/aBmbW Don’t freak if a reporter asks, “Is… Read More
Create your own infographics at Visual.ly
Are you as fascinated with infographics as I am? They’re everywhere these days, and you can’t spend much time on Twitter, or surfing the web, without stumbling across one. Create your own at Visual.ly, a start-up that allows anyone to quickly and easily create professional quality designs with their own data. When you’re ready to… Read More
How to write and market your book simultaneously
Mistake #1 Made by Many Authors: They wait until their books are written to figure out the target market. Mistake #2: They give no thought whatsoever to marketing the book until it’s printed. How do I know? Because over the years, several hundreds authors have called me for help when they can’t sell their books.… Read More
Dog Tweets—How authors promote each other’s books on Pinterest.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How authors promote each other’s books on Pinterest. http://ow.ly/asCKj Speakers, Trainers, Authors: Excellent source for finding best vendors & solutions to problems: http://ow.ly/at3f8 8 rules of Pinterest etiquette. http://ow.ly/at5Vj 4 ways to promote your… Read More
Promising new startup? Apply for coverage on Mashable
An app called ThreeRing that creates and shares a digital portfolio of students’ work quickly and easily. A new social networking site called MatchPuppy that matches up New York City dogs with furry companions according to size, age and energy level. A website called Parking Panda that allows you to locate and rent parking spaces, and rent out your own… Read More
Wikipedia’s many errors frustrate PR people
Here’s another reason not to rely on Wikipedia as a trusted source of knowledge for anything. A new study published in the Public Relations Journal shows that a stunning 60 percent of articles about specific companies contained factual errors. The research was conducted by Marcia W. DiStaso, Ph.D., co-chair of PRSA’s National Research Committee and… Read More
Dog Tweets—10 Most Common Things being Pinned on Pinterest.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 10 Most Common Things being Pinned on Pinterest. http://ow.ly/a9Ivc When the cops subpoena your Facebook information, here’s what Facebook sends the cops. http://ow.ly/a9HV2 50 Facebook facts that will fascinate small business. http://ow.ly/a9Yv8 Want more readers for your… Read More
Author U Extravaganza May 3-5 has all-star lineup
When I attended Judith Briles’ Author U last year as a presenter who taught authors how to use social media to promote their books, I practically filled a notebook while seated in the audience listening to the other speakers. It was a lineup of the best of the best in the publishing industry. This year promises… Read More