Publicity Blog

My newest—and best—infographic (You can do this too)

I’m still playing around with free infographics tools and apps in preparation for my webinar tomorrow—Thursday, May 24—on How to Easily Create Free and Inexpensive Infographics. You’d be amazed at the astonishing number of web-based tools, and reviewers, who refer to so many of these DIY graphics sites as “drop dead simple.” Not for my… Read More

Even non-geeks can create infographics—here’s mine

Now I know why PR firms and graphics artists charge a fortune for those big, detailed infographics you see everywhere, like these on Pinterest. They’re very difficult to plan, draw and execute. The one below took me about an hour and a half to create on Easel.ly, a free tool that’s still in beta. It’s… Read More

Bloggers: Don’t make visitors log in before commenting

Don’t you hate it when you visit a blog, read a post, love the topic, and even before you get to the end, you know what comment you’re going to add? Then you reach the bottom of the post and you see this: That’s what happened to me just now when I read… Read More

Rebroadcast your webinars with live Q&A, sell more

If you’re a subject matter expert who hosts live webinars, like I do, you know all the problems with webinar technology. You accidentally click the wrong button on the console and discover that for the last 10 minutes, your audience has been unable to hear you. Or you struggle to present in-depth content while… Read More

Learn how to make simple infographics for PR or for fun

I’ve been researching a variety of free and inexpensive programs and apps that allow you make infographics you can use in a PR campaign, at your website, in marketing materials, to share on the social media sites, or just for fun. You can learn them during the webinar on How to Easily Create Free or Inexpensive… Read More

Dog Tweets—5 reasons traditional PR is dead.

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 5 reasons traditional PR is dead. http://ow.ly/aYitX Authors: How to get your books in front of librarians. http://ow.ly/aYk8n Tip on finding your target market: Make it easy for THEM to find YOU. Offer various… Read More

Biggest Facebook frustration: Secret settings or ROI?

It’s hard to decide which part of Facebook drives people craziest: The super-secret settings that nobody tells them about, or the difficulty for businesses to really gain traction and see a return on their investment of time. I vote for ROI. But then, I almost drove myself crazy when my Facebook fan page disappeared early… Read More

Dog Tweets—8 Ways to Get the Biggest Marketing Bang Out of SlideShare

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 8 Ways to Get the Biggest Marketing Bang Out of SlideShare [Love Tip #4 for capturing leads] http://ow.ly/aLJGG How to Use Facebook Ads to Get More Quality Leads and Attract More Blog Traffic. http://ow.ly/aLP4N… Read More