Writing a press release, and then not promoting it, means you’re missing opportunities galore for more readers and possibly more customers. Here are five reasons why you should be promoting your press releases (same as a news release): 1. There’s too much noise online, including billions of press releases. Every day, people feel as though… Read More
Publicity Blog
How to Drive Nonstop Traffic to Your Press Releases
When you write a press release, you probably post it to your website. If you have a budget, you distribute it through one of the distribution services like eReleases, PRWeb or PR Newswire. That’s a start. But you’re not done yet. The immediate bump in traffic you see after distributing the release won’t last long. In… Read More
Dog Tweets—4 tips for writing an effective bio
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 4 tips for writing an effective bio. [Slideshow] http://ow.ly/bzVk0 The industry with the worst websites. [Can you guess which one it is?] http://ow.ly/bzVXc Dumping Facebook? Here’s a step-by-step guide for keeping your friends. http://ow.ly/bwQkU… Read More
How to segment customers with a simple infographic
One of the biggest struggles in marketing is talking directly to every visitor who comes to your website or your Facebook page. That’s true with me because my target audience includes PR pros, small business owners who want do-it-yourself publicity tips, authors who know nothing about book publicity, and rock bands that want more… Read More
6 biggest mistakes of self-published authors
By the time most self-published authors call me, it’s far too late to help them salvage a failed book marketing campaign. Based on the many calls and emails I’ve received over the years, here are the five biggest mistakes I’ve identified in their book campaigns: 1. No Training on How to Write or… Read More
Dog Tweets—9 Phrases We Should Stop Seeing in Tech Journalism
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 9 Phrases We Should Stop Seeing in Tech Journalism. http://ow.ly/bpThq What 3 online newsrooms for mega-big brands are teaching even us little guy show to do very well. http://ow.ly/bqoU0 5 ways journalists can use… Read More
3 things that say ‘I’m too lazy to read your blog’
If you want backlinks to your website or blog from other reputable, high traffic blogs, here are three things you don’t want to say to the blogger. All of them send the message, ‘I’m too lazy to read your blog and I don’t mind wasting your time. But I want your help anyway.” 1. “We… Read More
Authors: Lasso your book blurbs, put them on LinkedIn
Admit it. You feel like I do—way too busy and far too hassled—to stop and recommend somebody on LinkedIn when they ask you to, even though the tan bar says “It only takes a minute.” You and I both know we’re sometimes tempted to slave away at these recommendations much longer than we need to,… Read More
Dog Tweets–Why PR people should take infographics more seriously.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Why PR people should take #infographics more seriously. http://ow.ly/bf7Aj 10 survival tips when planning your next event. [Tip: Lay off the booze.] http://ow.ly/be2r1 How to successfully pitch an idea for a TV show (this… Read More
Dog Tweets—Why buying email lists is always a bad idea.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Why buying email lists is always a bad idea. http://ow.ly/b5es1 Bloggers: If your readers are leaving your blog, vowing never to return again, this could be why. http://ow.ly/b4zlY Even non-geeks with no artistic talent… Read More